‘I’ don’t know-hence I have some some questions about the most valuable brand in the world..
a) Is the Apple era over? Have they moved on from ‘ ground breaking and game changing ‘ to ‘ incremental fixes ‘ ? Sounds audacious but it does beg the question.
b) Have they missed the bus virtually in the Smart Speaker space in reference to Amazon & Google? With their Alexa and Assistant respectively. Though they were the true blue innovator with Siri ages ago and had a great shot at dominating the ‘ living room & kitchens ‘, they seem to be caught in no man’s land as of now. Should they have considered this space more Siriously? (Pardon the pun). As one of the most valuable brands in the world, don’t they want their ‘ share of voice ‘?
c) Should they be getting into Content Creation? They have the cash to do it but do they have the culture and the will still? Should they look at acquiring someone like an HBO or other smart acquisitions to hit the ground running? Where does Apple TV fit into all of this?
d) Have they moved on from a culture of Innovation and R&D being their biggest asset a decade ago to a huge pile of cash being their biggest asset today?
In a world of FAANG, is it still A for Apple? A for Answer is what I am looking for! What will the Doctor order to not keep the Apple away?