Month: May 2020

Getting HysterLyrical: A Feeble Attempt: Deciphering Gulzar!

Disclaimer
Ardent, hardened fan. Pardon the unabashed bias.
Only a select few songs written by Gulzar covered in this post. The first six in the playlist I ran into.
Other note worthy, iconic contributors like the Music Directors, Actors, Directors, Singers etc discussed fleetingly only, if at all.
‘ It’s Only Words ‘. As went the Bee Gees written and sung classic. And in our context, given a memorable second homecoming by my immensely gifted, impossibly shy nephew Abhinav, on the two occasions that he let himself to ‘relative’ scrutiny. The other occasion being a real wake up call ‘ Hello ‘, originally called out by Lionel Richie.
Dusk is fast approaching. I am at my customary dusktop. I mean desktop. Giving it my ride of place. Seeing the crimson orange of an aggrieved sun going down seething, seeing a world doing the same old, same old. Almost calling out, ‘ Rise Above ‘, tomorrow is another day. Even it has conceded that orange is the new black. And ready for stranger things, sacred games and all of that.
The hiss of the bluetooth speaker concealed the eager anticipation- bliss was on the way. His Masters Choice.
First off the block, rolling in ambled elegance was ” Mera Kuch Samaan Tumhare Paas Pada Hain ” from Ijazat : If permission marketing was to be accorded a pride of place, this would be it. Never before has an inanimate object like ‘ samaan ‘, carried so much weight. The sheer power of gravitas. And a scintillating Asha readily giving into a discerning audience’s Croon Bhari Maang. The lyrical audacity of something that is staggeringly prescient, a mighty countercultural anthem of resistance and resilience. As if he was on a mission to humble pathos. Humbled! Kylie, if I were to be in bed, I was sure to have ‘ Tears on My Pillow ‘.
(Caveat: Gulzar was also the Director of Ijazat. So, him having a free hand, would be more than a pen or a pun. It would be a gross understatement).
There was no time to recover as the next was our very own. Yes. ” Koi Hotha Jisko Apna, Hum Apna Keh Lethe Yaaron ” from Mere Apne. Apne as a thought is big enough and Mere Apne makes it Machiavellian. Such a war of words in the battle of the mind. A relentless avalanche of angst, where desolate meets desperate, but to no avail. Begging the question, is it great expectations or a humble, easily addressable request? Was it a point of  view or a point of no return vulnerability? Vignettes of loss and life unfold. Nudging us into wilful introspection. Questions remain!
BTW, how can anyone wear tight pants, a non descript shirt, ride a hopelessly dilapidated, too tired looking Atlas bicycle(that had done its savage rebellion against any form of design thinking), sport dusty chappals ( as if a deliberate ploy to look comprehensively impoverished) and still look like a million dollars plus? I really don’t know but we could have asked Vinod Khanna (RIP).
It was getting past supper time by now and what got dished out next was savoury in every sense. A breezy belter from Namkeen: ” Raah Pe Rahte Hain, Yado Pe Basar Karte Hain “. And to imagine this was written several years before Ryan Holiday‘s seminal book ‘ The Obstacle Is The Way ‘.. a weary traveller and concurrently where(y) traveller..romanticising the ‘ make do ‘, questioning the very deeply rooted idea of ‘ domicile ‘, a gentle reminder that the most expensive, ‘ moveable ‘ but non transferrable piece of real estate is one’s ‘ memory ‘. ” Aasman ka koi kona, thoda so gaye ..” this is not writing, it is rioting to say sky is not the limit..heaven can wait!
This para would be incomplete without the mention of another brilliant actor Sanjeev Kumar(RIP). His nonchalant, effortless, freewheeling manipulation of a Tata 1210 Truck(with NO Power Steering) in rain and throwing caution to the GPS wind, no holds barred, was the real inspiration for Ratan Tata to buy out Jaguar Landrover some years back. It was truck by chance. Where there is a wheel, there is a way.
Have you ever tried out wholemeal buns with cheese spread (as if sent by Whats App) on it? Well it tastes like saw dust with a lavish dose of water. That was my dinner done and well, dusted. By this time, I had reconciled to the fact that this evening was ‘ different ‘. Like this hum dinger that followed from Khamoshi: ” Woh Sham Kuch Ajeeb Thi, Yeh Shaam Bhi Ajeeb Hain “. A rocking the boat prose that finds comfort at the shores of poetic fluidity. High on hope on the one hand( a peace of mind to be falling on your lap), while being higher on hopelessness on the other, a radical candour that blended apprehension, tentativeness, expectation, vividly echoing a so near, yet so far feeling. The first two stanzas if you observe closely in the song are taking a juxtaposed stance, a first ever probably in Hindi film song writing. It was Khamoshi talking. And the silence was deafening.

By now even the playlist had a premonition of my fate at dinner and offered something utterly therapeutic. In the form of ” Tujhse Naraaz Nahin Zindagi Hairan Hoon Main ” from Masoom. If innocence in its purest virgin form could drum up a reservoir of guilt, nothing could have explained better. A stark reminder that our collective memory always tends towards amnesia and erasure especially of periods scarred by shame. The human propensity for appearing rather than being. How one of your biggest assets, i.e. a smile can appear as a burden of liability. मुस्कुराऊं कभी तो लगता है जैसे होंठो पे क़र्ज़ रखा है​. ​Whoa! 
Prime Time was setting in on Television and the options were not exactly mouth watering. Kumkum Bhagya, Aladdin, Naagin 4 (at it’s serpentine best against common sense) and Suryavansham’s 843rd rerun on Set Max. And of course, Say Yes To The Dress. The risk averse me took the easier option. Staying true with Gulzar. And it was only a question of time before ” Aane Wala Pal Jaane Wala Hai ” from Golmaal streamed in. Something about capturing life in a moment. Starting a movement. Acting as the emissary of time. एक बार वक्त से, लम्हा गिरा कहीं.. probably one of the most landmark lines written. Re iterating The Power of Now as Eckhart Tolle would have called it. Living in the moment. Not clinging onto our various illusions of stability and permanence that allow us to go on averting our gaze from our finitude, from the fact that we too will one day be washed into the impartial waters of time. Period.
Time to hang up on this post. To the Word Play of the Wordly Wise, the Word Smith, to every Word’s Worth it. Respect. Gulzar. The Czar.

 
 
ENDS
PS: Just received “ Br(e)aking News “. SONY, the Japanese brand, is planning to sue a lot of song writers who have been using ‘ SONY ‘ in every 3rd line of their song for Copyright Infringement. Just a heads up!

Present Forward or Future Back: Strategy or Vision?

The future happens slowly..and then all of a sudden. In his fabulous 1926 novel The Sun Also Rises, Ernest Hemingway famously wrote that bankruptcy happens in two ways:  “gradually and then suddenly”.

Some years back Andy Grove( ex-CEO, Intel) had introduced the concept of strategic inflection points in his seminal book Only the Paranoid Survive where he explained that a strategic inflection point is ” a time in the life of a business when it’s fundamentals are about to change “.

A change in the business environment that dramatically shifts some elements of your activities, throwing certain taken-for-granted assumptions into question is an inflection point. Someone, somewhere, sees the implications, but all too often they are not heard. That someone might be you!

Whether you are a powerful CEO or someone far lower down in the pecking order, not seeing the unfolding inflection points(or blind spots ) are dangerous.

What is the case we are making here? Too many managers develop strategy while focusing on problems in the present and that is especially true in the times of a crisis(like the Covid 19 pandemic that we are presently pulverised by). Lets call it ‘ missing the wood for the trees ‘. What I am trying to argue here is that leaders instead should imagine the future and work backward so that they build their organisations and brands for the new(emerging) reality.

Even during a crisis, developing a ” future-back ” mindset can spur innovation and growth.

So, in order to build strategy, start with the future.

Let’s take a look at a few examples of brands and organisations that have used the ” future-back ” approach to stunning effect.

Back in the late 90’s and the turn of the millennium, Intel was ruling the roost. With a market share well over 70%, the brand was well and truly in the driver’s seat(apart from being inside millions of computers) with the Pentium Processor going from strength to strength. At the height of that market dominance, Andy Grove took a visionary punt and launched a brand to compete against its very own Pentium– that was the Celeron range of Processors. What he did was to see the future being dominated by cheaper, faster processors( Moore’s Law ) and he did not want Intel to lose out on the potential opportunity that lay ahead of them. That saying Andy Grove was visionary would be an understatement and how prescient the observation in his book ” When spring comes, snow melts first at the periphery, because that is where it is most exposed “, bears testimony.  Intel Inside. Meets Intelligence and Insight!

Take another example of the ” future-back ” approach that Reed Hastings, Founder/CEO of Netflix adopted to reach where it is today. At the height of their DVD rental business success, they ventured into streaming(encouraging both cannibalisation and migration of their existing subscriber base) anticipating that the medium to long term future of in home entertainment will hinge on that. Not just that, look at their understanding of the competitive landscape- it went well beyond the typical television broadcast networks and cable TV of the day. They distilled the big picture into getting their prospect’s time and attention. Broadened the eco system significantly. Rather made it a category by itself. So, in effect, the competition included time their viewer/s spent going to movie houses, eating out, entertaining friends and family, travel and holidays etc etc. By wearing a different lens and examining a hitherto unseen/untried approach, helped them immensely in becoming the brand they are today.

No conversation about a ” future-back ” model and a vision preceding strategy would be complete without talking about Steve Jobs and Apple. Back in the day, the way they disrupted music consumption and music distribution through iTunes and iPod is now part of folklore. They did not wait for either the market or the customer to tell them what is needed. They took moonshots( it’s in the culture), created highly desirable products that the customer never knew they wanted or would need and generated unprecedented gravitas, and the rest they say is history. Apple as a brand and Steve Jobs as a leader was always seeing around corners, anticipating trends and operated at the intersection of a new future and non articulated consumer need and desire.

Let me add here. ‘ Customer knows best ‘ is a whole load of balderdash. If organisations were to depend on customers to know what is needed, there would not have been any Post It Notes(3M), Fax Machines(Xerox) and many of today’s incredibly successful brands like Amazon, Tesla, Netflix, Airbnb, Uber, Zomato etc. The onus and responsibility of drawing the future and working backward from there is fully on you, your brand, your organisation. So, don’t run away from it. Take it head on.

While we debate the vision vis a vis strategy and the “ future-back ” model to a ” present-forward ” one, do be aware that a vision is like an ‘ impressionist painting ‘ and NOT a ‘ photograph ‘. A photograph captures what there is already, there is NO speculation, hedging, punting and imagining the non existent. A vision on the other hand is similar to an impressionist painting in the sense that it is visualising what could/should be, what will/can be or what may/may not be. It is taking a shot at the future and setting the road to travel back from there.

To be blunt, getting through this tricky process of envisioning the future begins with confusion, experimentation and a touch of chaos followed by a single minded determination to make progress against an overarching goal. And an approach that futurist Paul Saffo recommends as creating as many forecasts as possible, fail as quickly as possible and vitally ” to hold strong opinions weakly “.

Another valuable perspective on this chaotic period of thinking is offered by Nassim Nicholas Taleb in his book Antifragile: Things That Gain From Disorder. Anything that has more upside than downside from random events(or certain shocks) is anti fragile.

Rita McGrath, Columbia Business School professor and business consultant recommends a ‘ discovery driven approach ‘ to anticipating the future and you can dive deeper into her thinking and recommendations in BrandKnew on these links https://www.brandknewmag.com/thinking-innovation-driving-growth/ and https://www.brandknewmag.com/discovery-driven-digital-transformation/ .

It was the 4th of February, 2014. Satya Nadella was announced as the new CEO of Microsoft, the third chief executive in the company’s history, following Bill Gates and Steve Ballmer. Recognising that most of Microsoft’s woes at the time were a function of an approach that was ” present forward “, the first thing he did was to tell everyone in the organisation ” We are going to be moving away from a know it all organisation to a learn it all one “. Looking back on how well Microsoft is doing now compared to 2014, bears testimony to the potential for organisations in adopting a ” future-back ” model.

Brands that didn’t heed the  ” future-back ” model and met their fate inspite of being market leaders once upon a time include the likes of Blockbuster, Kodak, Nokia, Toys ‘R’ Us.

There are other industries very ripe for the picking to drive home further the point of vision preceding strategy. The pharmaceutical sector for instance. Based on empirical evidence, learnings from past epidemics like SARS, Ebola, Swine Flu, emerging lifestyle patterns and the accompanying chronic diseases that it helps manifest(diabetes for one), a pharma company can seize opportunities and address customer pain points that will occur in the future. An example that is worth looking at is the pharma giant Roche. Which saw huge potential in the ” future-back ” approach. That helped revive it’s struggling diabetes unit. The company ingeniously paired the mySugr app (which it had acquired in 2017) with Roche’s Accu-Chek Guide glucose meter, thereby allowing diabetics to have a different, gamified experience to managing their condition. By logging in their blood glucose levels, completing tasks and challenges, users can “tame their diabetes monster”. It’s a totally different approach(at least for the pharma sector) which forecasts that “the way forward will mean selling a total experience, not just a product.”

Rather than look at Fall of 2020 or Spring of 2021, Universities/Colleges will be best served to go further down the road and see how do we cope, prepare and anticipate learning and training needs in the near distant future and move backward from there. With the current Covid-19 crisis having caught a lot of educational institutions severely under prepared and like a deer in the headlights with no werewithal (and mindset) for virtual/online delivery, the time is now, to graduate, to look into the future.

So, ‘ where do you go from here ‘? Or, rather, I should be asking ‘ where are you coming back from ‘ ?

PS: For leaders and organisations wanting to undertake ‘A back to the future voyage ‘, the video on this link https://www.groupisd.com/phewturecast/ can be a starting point.

ENDS

https:www.groupisd.com/story

https:www.brandknewmag.com

https:www.weeklileaks.com

https:www.brandknew.groupisd.com

 

 

The changing idea of marketing as a concept!

If you are one of the marketers who embraces convention, no one will point a finger at you if you were to follow the norm that has been practiced for years. Build/produce/manufacture, brand, market, sell. Justified linear thinking.With strong empirical evidence( I mean brand and business success) to boot.

With so many years of conventional wisdom( that also is the wisdom of the crowds that drive collective bias) in the ring, it would have been a really uphill task for any brand to alter(let alone disrupt) the narrative. But there is something about audacity and moonshots that make them perfect partners in rhyme.

I devote this blog post predominantly to understand marketing from a new lens- the one that brand Tesla is scripting so brilliantly. Directed by Elon Musk(Iron Man). Allow me to go back a few years.

It’s the 4th of April, 2016. The Tesla Model 3 is being launched in the US. It sports a price tag of US$ 35,000 and bookings can be made with a U$1,000 down payment.  Then history unfolds. A whopping 276,000 cars were booked(read pre-sold) on the day, probably a first ever in automotive marketing . And Tesla gathered US$ 276 Million in upfront cash. And here’s where the story gets interesting. There was not even a model car ready. All the sales happened courtesy a few photographs of the Model 3. That’s it. There’s more. There was not even a single car that had gone into production. The first promised schedule for delivery of the Model 3 was late 2017, that was a good 18+ months away. Tesla had disrupted automotive marketing on it’s head and how.

Let’s try to understand more of the phenomena that is brand Tesla.

  • Tesla’s $0 marketing budget is incredibly awesome marketing
  • Tesla Motors has no advertising, no ad agency, no CMO, no dealer network. And that’s no problem. – AdvertisingAge
  • If you drop by the Tesla forums, you’ll see a community of passionate fans discussing how to market Tesla better. There are over 55,000 people subscribed to the /r/teslamotors subreddit. The brand has clearly struck a chord with its fans.
  • Tesla fans are crazy advocates. They attach deep emotional significance to the car. They’re not just paying for a mode of transportation, they’re paying for a slice of the future.
  • Prior to the Model 3 launch, Tesla had introduced the P100D Ludicrous– a luxury model priced over US$ 80,000(base level) with upgraded versions well over US$ 100,000. The marketing masterstroke was in the message conveyed. ” While the PD100 Ludicrous is an expensive vehicle, we want to emphasise that every sale helps pay for the smaller and more affordable Model 3 which is under development. Without customers willing to buy the expensive Model S and X, we would be unable to fund the smaller, more affordable Model 3 “. This is brand positioning at it’s masterful best, making a luxury purchase almost into a charitable act.
  • Every element of the Model S – from the recharging technology to the drag coefficient of the car – is presented as the pinnacle of research and engineering.
  • By eschewing marketing completely, Elon Musk is actually communicating that Tesla is focused on ground breaking technology.
  • Tesla the brand transcended from being just another automotive player in the business to encompass economics, politics, world power to have global energy NOT driven by oil. In the process, creating the marketplace, the eco system where they are the game. As also the game changer.

“ BMW has a marketing department called engineering.” – Seth Godin

These things obviously don’t bother Musk too much. If one were to give him an advertising budget, he is sure to divert that into production. And the final result: an even more incredible car. And inspite of NO Advertising, he gets the world talking about his brand, especially the people who matter.

How does Tesla manage to do all of this free of cost which other brands would spend millions to buy?

First, build something that matters to people. Then, tell a story that resonates with people. Just like iPhones/iPod and Steve Jobs, electric cars are a great story. The greatest stories are aspirational, representing the triumph of passion, conviction, persistence and diligence.

” I know a lot of very wealthy people.  Most of them made their money in technology.  I don’t think Bentley or Rolls-Royce is anywhere near the top of very many of these people’s idea of an impressive car.  A Tesla is more like it “. – Jimmy Wales, on Quora

This sort of advertising is earned, not bought.

You earn this sort of attention by making something truly newsworthy. Or saying something newsworthy.

” The public tends to be, as they should, interested in things that are precedent and superlatives.” – Elon Musk

Musk is all over YouTube. The media is chasing him nine to the dozen. Why? Because he is always working on cool, fascinating, path breaking projects.

Musk is a CEO who understands the power of showmanship(tonnes of interviews, cameo roles in films and media appearances.

Just Google ‘ Elon Musk  says ‘and you will get the most quotable of quotes that media loves to lap up and carry forward.

The Hyperloop is something that Musk is NOT planning to make but delivers great PR for him as a tech visionary.

At most times,Tesla has more orders than they can build – that in itself is great marketing.

Tesla has demonstrated that brands and organisations can move on from a Build/produce/manufacture, brand, market, sell model to that of a brand, market, sell, build one. Welcome to the next normal.

As William Gibson would say, “The future is already here – it’s just not very evenly distributed.”-  which will be nothing like what we have experienced before, we’re all going to be completely re-evaluating so many aspects of our lives: education, medicine, work, social responsibility, inner calling, the list goes on. And under the aegis of the Covid 19, all of this is happening remotely right now. And the question for a lot of companies and brands is going to be: Now that this shift has happened, am I still relevant? Does what I do still make sense? Am I serving an essential function, especially in a time when everyone is being careful about their finances?

Answering in the affirmative will separate the men from the boys. Wanted. More Musketeers!

ENDS

https://www.groupisd.com/story

https://www.brandknewmag.com

https://www.weeklileaks.com

https://www.brandknew.groupisd.com

What are your thoughts on INTERPOL’s recruitment policy ?

Caveat Emptor: Written purely in jest with malice towards none and deep respect for all, living and demised. May relate only to people with one foot in the brave or baby boomers, it’s contestable, respectable pseudonym! If at the end of this(or well before that) so long a rant, you want to call out ‘ so long ‘, I will understand perfectly! It also hedges that the 1.8 people who will read this(after circumventing the social media algorithm), have seen the movie Don(the one starring the Big B).
For the purpose of brevity, acronyms have been used as below:-
OS: Late Om Shivpuri (RIP)
PK: Late Pinchoo Kapoor (RIP)
Big B: (if you don’t know who he is, time to get a life!)
NI: Nariman Irani (RIP)
DS: Dileep Sharma (RIP)
May 12, Circa 1978. A typical summer day in Bombay. Oppressive, sultry, so much so, you wanted to send out the May Day signal. But, aborted the thought. And lived to see another day. Yours truly, with one of my best friends Nazir had set out as usual with wasted interests to do what we did best. Nothing! The breeze was stiff, so stiff, it refused to move. It was when our expectations were close to nadir, did we hear a call, from up above. No, don’t get your expectations that high- it was from the third floor of one of the buildings in our society and DS (one of the most amiable blokes you can find with a perennial smile and hockey skills that would have given Mohammad Shahid a complex) and through the thick foliage of the Mayflower tree directly under the building, we could see he was calling out to us from his bedroom window. He had two tickets to NI’s Don, Amitabh’s movie that had released the same day and asked if we wanted to go. Since he was not. If there was anything called manna from heaven that was it. Big B in two doses(if anyone wanted a masterclass on how to deliver suave with wow and awe, this was it): our excitement knew no measure! Thank you so much Chandra Barot.
The next thing we know we are gaping open mouthed as DS decided to fold the tickets and hurl it (what an inappropriate description for such a gracious gesture) down. Now, if you know anything about movie tickets of those days, they were not exactly printed on 350 GSM Hand Crafted Wood Free Paper. And if they are Lower Stall tickets( Not Balcony or Dress Circle as they were in the day), the paper quality reached a new low. Lower Stall for the uninitiated are seats that are very very close to the screen, sometimes so much so that you go beyond the screen and do an auto-rotate of your neck to discover new laws of concave and convex (apart from discovering that Amitabh could also be right handed and if it’s a double role it only added to the complexity). That being said, the two of us are now witnessing a descent of the tickets of unprecedented volatility- one moment sashaying as if Shakira’s Hips Don’t Lie was playing in full blast and in another defying Newton and gravity as it decides to hang nonchalantly, stubbornly, mid air. In the midst of all these, we had one of those brilliant WH Davies moments (yes of the ” what is this life full of care “…fame) as we look awestruck at the mayflowers blooming in unabashed, glorious beauty on the society’s showpiece tree(also our controversial boundary indicator during cricket matches), which every May kept it’s unfailing date with it’s namesake. That ‘ moment ‘ of distraction (shouldn’t it be attraction?) overcome, we see the tickets land firmly on the road, which at that time would have made the lunar surface look like a green top billiard table.
Armed with the most prized possession of our lives, it was destination Topiwala ( not tirchi but the name of the movie house). Before I move on, letting you in on an inside story. During the late 70’s, there was a famous inner wear brand called Dawn( and without paying too much credo to phonetics, we all know even Don sounds the same) and it was only Mario Puzo’s Godfather that gave the word Don a sense of aura and passable respectability.
Enough preamble. Will segway into the constitution now. For those of who have seen Don, would recall the prominent characters from the movie. Big B apart, there was Zeenat, Pran, Iftekhar ( yes of the ‘ born to inspect ‘ lineage alongwith Jagdish Raj, Inspector for All Seasons and For All Reasons!), PK, OS among others. OS, BTW, is not another Operating System but Om Shivpuri as already indicated right at the beginning. And here is playing the role of a ‘ Responsible Interpol Officer ‘, assigned to crack the whip, as captain of the hip. Which didn’t lie. Or so we were made to believe!
Since our growing up days we held Interpol in great esteem. The world’s best International Police Organisation. It had an unquestionable aura. Even Balram wanted to enrol(not from the Ramayana but of Ram Balram fame) into the organisation. So did Pathankar. From Budhawar Peth. And Saini from Munirka. It had a cult like following. If Ajit had his way (just like he had with Mona, Michael and Shetty), Interpol would have been headquartered in the LOIN’s Den near Dongri but sadly it had to be Lyon, France. The jury is still out on that one. How you wish geography could be history!
Time to get serious as the next few paras are all about the interview process at Interpol and how OS got the plum(p) assignment for the roll, I mean role.
To begin with, after acquiring diligent espionage skills, we took a deep dive into the Psychometric Testing Questions that OS was put through during the recruitment process @ Interpol. Psychometric Testing as we may know involves numerical reasoning, verbal reasoning, logical reasoning, personality assessment etc among others. Here goes:
Numerical Reasoning
Interviewer: Why do you think your breakfast has to be 12 Aloo Parathas?
OS: I always had a soft corner for having one two many. One and Two is 12. Hence..actually it’s a no brainer
Verbal Reasoning
Interviewer: In the fitness of things, what makes you so eligible for this role?
OS: Two and a half hours of jogging, 250 squats, 80 push ups and 45 minutes of planks…
(he gets interrupted before saying ‘ over the last 40 years ‘)
Interviewer: That’s incredible..
Logical Reasoning
Interviewer: What makes you ‘ different ‘ from other contestants applying for this role?
OS: My name is Vardan(with a V), that means blessing. I am actually a blessing(in disguise- in this case he was pretending to be RK Malik, the role played by Weighteran Actor PK, worth his weight in old).
OS(continuing in chaste Punjabi confidence): And mind you, I don’t have any Imposter Syndrome!
Personality Assessment
Interviewer: What is the one thing that determines your ‘ style quotient ‘ ?
OS: It takes two to tango- so, I am afraid I have two to share:-
1. People have bad hair days. I have a bad hair life.
2. People wear trousers around their waist and use a belt to keep it in place. I have higher ambitions. My trousers are a little above my chest(Sorry, if I am hitting above the belt!) and instead of a belt I use both my armpits to keep it in place. Giving G B Shaw’s Arms and the Man due respect!
As an after thought he adds
3. Nobody can carry a pinafore dress with a toy gun from Crawford Market with as much I mean business swagger as I can.
That was the sucker punch. That landed on the right spot (yes, you guessed it- a little above the chest) and put OS firmly in the Interpol’s HR spotlight. Appointed with Immediate Defect. To them a new HeRo was born! That will play the perfect Villain.
OM SHADY OM!!
ENDS
https://www.groupisd.com/story
https://www.brandknewmag.com
https://www.weeklileaks.com
https://www.brandknew.groupisd.com