Why 5% > 95% ?

No. The arithmetic may not look right. Contrarian and defies established norm. Yes.

 

But, dare I say, this is the new math.

 

A lot of our attention and effort is spent and invested in trying to onboard the laggards and the lurkers.

 

And it done by dumbing down. Offering more incentive. Creating urgency. Re-posting. Hustling to see if they would take some action.

 

Certainly not worth it.  And very frustrating for anyone who leads.

 

Progress operates on a different GPS. It has a different route to take.

 

Wouldn’t it be great if everyone who says they are a contributor | supporter | fan | contributor | member | long-term customer showed up..

 

..then huge things would begin to happen.

 

The 95% who lurk and remain non-committal will almost always lurk. Thats okay.

 

The energy and the emotional labour has to go into the 5%. The place to focus on. 

 

Because when their persistent, consistent and generous action begins to add up, change happens. And that may bring the lurkers along. And who knows, even activate them. They will catch up when they need to.

 

The chasm will get bridged at its own pace. And that’s perfectly fine.

 

There’s nothing wrong with the laggards and the lurkers. Remember, they are potential action-takers.

 

But for now, our focus, action, respect and gratitude is for all those people who are already showing up. And shipping out. Which is the 5%!

 

So, let’s stop falling over ourselves to dumb down. Average it out. Trying to appeal and please everyone and anyone.

 

When you seek to engage with everyone, you rarely delight anyone. And if you’re not the irreplaceable, essential, one-of-a-kind change maker, you never get a chance to engage with the market.

 

So, seek your MVA(minimum Viable Audience). This would be counter to what are taught (or expected to learn) in the ‘ School of Capitalism ‘ , but this is the simplest way to do the work that matters, impacts, changes and leaves an inspiring legacy.

 

Now you know- Why 5% > 95% ?

 

ENDS

Quad(rant) biking through life!

Quad(rant) biking through life!
Quadrant: here is the mathematical definition in American English: one of  four rectangular areas that coordinate plane( = area with vertical and horizontal measures) is divided into. 

​We have often heard about terms like ​’ Be Limitless ‘ and ‘ Endless Possibilities ‘. These are bandied about in self help books, motivational speeches and even some business negotiations..” Considering the synergies that exist between our two organisations, there are endless possibilities that we can collaborate on “, is not very uncommon CEO speak. Well, (enough) said!

 

The reality on the ground is very different though. There is not much weightage accorded to the magic and energy of ‘ possibility ‘. And even less so in the case of what empowers possibility ie ‘ enrollment ‘. Often times we are all barking up the wrong tree. Consider that we look at this situation like if it were to be a quadrant with four concourses.

 

Concourse 1: High Possibility; High Enrollment: This is where most of our tribe is headed. Showing up, enrolling and putting in the hard yards, the emotional labour in the hope that at the end of it, they would realize what was envisaged as possible when they began. It’s indeed a very overcrowded space, fueled in large doses by what we call the ‘ herd mentality ‘ and the supposed ‘ wisdom of the crowds ‘. Needless to say, the competition in this concourse is the highest.

 

Concourse 2: Low Possibility; High Enrollment: How to get into the Brazilian national football team ? Or any of the top NBA teams. Or getting admission into the IVY League Universities like Harvard, MIT etc. The odds are heavily stacked against the participants but the level of intensity and desire to get on board is at its highest which reflects in the insane number of enrollments for that special pie in the sky. In such cases, the existing eco system also keeps triggering and stimulating the hope and promise and thereby the corresponding spike in enrollment to get on board.

 

Concourse 3: Low Possibility; Low Enrollment: Yes there are such tribes..wanting to be lava surfers and ride the lava spitting out from the Mauna Loa (one of the world’s biggest volcanos) but there is neither a structure nor system in place to bring this to fruition. Little wonder such things see the lowest in terms of both possibility and enrollment.

 

Concourse 4: High Possibility; Low Enrollment: Strangely, this is the most under tapped area of the quadrant in spite of this being the area with the highest potential. It could be areas like being a social worker or a nurse or a music therapist. There is always a Minimum Viable Audience(MVA) and our enrollment can see that audience being connected to, engaged with, influenced and impacted.

 

We hold on to the old competencies and our hard-earned status roles far longer than we should. The only way to be creative is to do something new, and the path to something new requires leaving something else behind. Creativity is the generous act of solving an interesting problem on behalf of someone else. It’s a chance to take emotional and intellectual risks with generosity.

Ignore sunk costs” is the critical lesson of useful decision making.

The thing you earned, that you depend on, that was hard to do–it’s a gift from your former self. Just because you have a computer science degree, a branding agency or the ability to do calligraphy in Cyrillic doesn’t mean that your future self is obligated to accept that gift.

What can we distill from this? Which is the Blue Ocean( or even better Green Swan) that is calling out to us? How much enrollment are we planning to put in to swim to where we want to be? Are we prepared to guts it out? Yes, the possibilities are out there. Enrollments are open. Apply now!

ENDS

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