Arithmetic - Suresh Dinakaran's Blog

Making up for the folks who don’t!

All around us we experience this on a daily basis.

If you are a member of a team or community, and given certain goals and responsibilities, you would feel dejected because you feel that others are not bringing their fair share to the table.

It could be a splitting a bill at a restaurant or delivering on their promised part of the bargain or doing something to change the culture or create community impact. It could be taking initiative or appropriate responsibility at work. The reasons could be many- one could be that they are selfish but that being said , it is also likely that there is a distinct lack of skill or resources or a feeling of inadequacy that they have.

So, the arithmetic is simple- many people do far less than what they should. As long as we are calibrated for that, and prepared to bring more than our fair share to the table, your goal of making things better stands a good chance. Because, we MUST make up for all those don’t.

ENDS

It’s only Words, but they are all snapped up!

” Smile an everlasting smile, A smile can bring you near to meDon’t ever let me find you down, ‘Cause that would bring a tear to me..

The above lyrics are from the cult Bee Gees classic Words.

Now, try keying in Words into your search browser and see what gets thrown up. You will get everything but the song you are looking for. That’s because most of the key words( deliberately writing it as two words instead of one ‘keywords’) have already been taken.

SEO Strategy conventionally would have had us going for keywords that the search has the best potential to throw up high in the pecking order. But, that strategy is passe. You are not going to win that search. You are not even going to figure in page 30 of the search results. It seems as if most of us have lost the key to the keywords in the battle of the search.

Probably an ideal situation to pivot to doing something remarkable. How do we own our word? Do things that make people search for us by our name, our work, our projects. Showing up with the right work, at the right time, in the right places. Do the hard yards, the slow deliberate work hard of earning permission, building a tiny circle, the smallest viable audience. Over time, the tribe embraces you, the word (your word) becomes the shortcut to get more of what you offer.

The arithmetic is different here. The 5% is > the other 95%. A lot of our time, effort and attention is spent on trying to onboard the laggards and the lurkers, the 95%. Whereas, our focus, gratitude and energy should be on the people( the Minimum Viable Audience) who are showing up for you and shipping out.

How about substituting SEO(Search Engine Optimisation) with another acronym? FEO- Find Engine Optimisation. Because it’s more reliable to seek to be found by people who were looking for you all along.

The chasm will get bridged at its own pace. That’s fine. Let’s take our word for it!

ENDS

Why 5% > 95% ?

No. The arithmetic may not look right. Contrarian and defies established norm. Yes.

But, dare I say, this is the new math.

A lot of our attention and effort is spent and invested in trying to onboard the laggards and the lurkers.

And it done by dumbing down. Offering more incentive. Creating urgency. Re-posting. Hustling to see if they would take some action.

Certainly not worth it. And very frustrating for anyone who leads.

Progress operates on a different GPS. It has a different route to take.

..then huge things would begin to happen.

The 95% who lurk and remain non-committal will almost always lurk. Thats okay.

The energy and the emotional labour has to go into the 5%. The place to focus on.

Because when their persistent, consistent and generous action begins to add up, change happens. And that may bring the lurkers along. And who knows, even activate them. They will catch up when they need to.

The chasm will get bridged at its own pace. And that’s perfectly fine.

There’s nothing wrong with the laggards and the lurkers. Remember, they are potential action-takers.

But for now, our focus, action, respect and gratitude is for all those people who are already showing up. And shipping out. Which is the 5%!

So, let’s stop falling over ourselves to dumb down. Average it out. Trying to appeal and please everyone and anyone.

When you seek to engage with everyone, you rarely delight anyone. And if you’re not the irreplaceable, essential, one-of-a-kind change maker, you never get a chance to engage with the market.

So, seek your MVA(minimum Viable Audience). This would be counter to what are taught (or expected to learn) in the ‘ School of Capitalism ‘ , but this is the simplest way to do the work that matters, impacts, changes and leaves an inspiring legacy.

Now you know- Why 5% > 95% ?

ENDS

WANTED: Editor-in-Chief: For LIFE!

I was never even mediocre at either math or arithmetic. Hence, if this fails to add up, I am completely at home with it.

” So the writer who breeds more words than she needs, is making a chore for the reader who reads ” – so said Dr. Seuss.

Every year at the Oscars, the award for Best Picture gets all the fanfare( this year, of course Will Smith had other ideas). That may be stating the obvious. What might be not so obvious is in contrast, the award for film editing flies under the radar. But you may be surprised by the correlation between these two awards.

Since 1981, only three films have won “Best Picture” without also being nominated for “Best Film Editing”.

Why is editing so crucial in filmmaking?

A good film editor removes distractions by eliminating trivial or irrelevant things. She uses deliberate subtraction to add life to the ideas, setting, plot, and characters.

The best films are exceptional not because of what we see but because of what we don’t see.

We can draw parallels here. And use the same principles to edit our own lives. We might be from Mars or Venus but on Mother Earth our never ending to-do list need not be a perennial match for our Herculean, Machiavellian competence and calibre that we seem to have been willy nilly blessed(cursed?) with. Probably there is a space to begin by ‘ separating the vital few from the trivial many ‘. The over ignored practice of essentialism.

Mind you, this is no easy task. To distill and rein in our incorrigibly elastic task list. How will we answer our ego? Or camouflage our insecurities? We find comfort in “keeping our options open”. But having too many options leaves us without direction. Having a few focused options gives our life a clear direction and makes decision-making easier.

Eventually, every cut we make brings joy. Maybe not in the moment, but soon we will realize the time we have gained can now be spent on something better.

We, as people, systematically overlook subtractive changes, instead following our instincts to add. There is nothing inherently wrong with adding. But if it becomes a default path to improvement, that may be failing to consider a whole class of other opportunities.

The paltry rate of subtraction in our life or organizational-improvement journey is appalling. To improve a redundant piece of writing, few produce an edit with fewer words. To improve a jam-packed travel itinerary, we hardly remove events or places to allow us to savor the ones that remained. To improve a Lego structure, we hardly take pieces away. Whether we are changing ideas, situations, or objects, the dominant tendency is to do so by adding.

In an increasingly attention starved, attention craving economy, subtraction has a noticeability problem. When we add things, apparently it gets noticed. But when we subtract..we seem to miss the point.

Life has a way of taking over. We start running on auto-pilot especially when we are overwhelmed, in over our heads, or simply worn out from all that life is throwing our way. And this year, life is throwing more than ever our way.

After a while of trying to keep all the balls in the air, we stop paying attention and simply start reacting. Amidst all the chaos, we know something has to change, but we don’t know what or how.

When was the last time ‘ nurturing our heart and soul ‘ was part of our to-do list? It hardly makes the list of things to take care of during the day. If we prioritize the nurturing of our heart and soul, by taking time to listen to what they want, by engaging in soul-soothing activities and by using them to guide our actions, we can get our life back. We’ll remember who we are(otherwise in the stage called life, we are all practicing ‘ selective amnesia ‘) and begin to attract people and projects that are a perfect fit for the real us.

So what is the take away? Yes, you guessed it, take away, to make way!

BEGINS