Words Worth!

It’s only words and words are all I haveTo take your heart away…crooned Bee Gees in their seminal classic single Words way back in 1968.

 

Make no bones about it. The tongue has no bones, but is strong enough to break a heart. So be careful with your words. Words can inspire. And words can destroy. Words, they have the power to build people up, confine people to where they are, and break people down.

 

 

It may not be an exaggeration to say that words create worldsRemember that words are free but how we use them is what may cost us dearly.

 

Words have energy and power with the ability to help, to heal, to hinder, to hurt, to harm, to humiliate, and to humble.”Yehuda Berg

 

Acknowledging the power of spoken words is a fundamental building block to many self-help as well as mainstream therapies. For what we say out loud is a guide to what lies within us. If our talk is critical, cynical or destructive, then we tend to find we think about ourselves in a similar way.

 

Words connect humans to one another, navigating across time and space, in a profound and impactful way that nothing else can achieve. The written word allows for the sharing of ideas, philosophies, memories, events, and stories.

 

As one scholar puts it, “writing codifies speaking, thus turning words into objects of conscious reflection”. In other words, writing ideas makes them more concrete to us, and by mulling written words, we are better able to internalize and understand them, and to allow them to affect our behavior.

 

If we understood the awesome power of our words, we would prefer silence to almost anything negative. That is what inspired the adage ‘ Silence is golden ‘.

 

The power of words in history can never be under estimated. Words have transformed nations be it the Magna Carta or the Declaration of Independence. These texts show how the simplest of things – nothing but paper and ink – can be imbued with immense power by those who forge them.

 

Then there are the works of fiction and tales of writers like Dickens, Austen, Twain, Hemingway, Woolf, Orwell, Tolstoy, Shakespeare, and so on that have been enjoyed and admired throughout the ages. They continue to exert great influence over society right into the modern era, performed on the stage, adapted for the screen, and studied in great detail by readers worldwide.

 

Imagine the world without newspapers, dictionaries..vast swathes of the public would have been uninformed, literacy levels would not have found some of it’s feet that it is comfortably standing on now.. the works of Mary Wollstonecraft helped to lay the groundwork for the feminism of today, while iconic figures of the past like Martin Luther King Jr made use of their own writing abilities to bring to life a more equal and understanding society.

 

Great philosophers like Socrates, Kant, Plato, Descartes, Hume etc used their works to help us change our conception of the world around us. Political musings and journaling helped us understand the French Revolution or the American Civil War without which those key events could have played out differently.

 

Written words continue to hold great power, even in the digital space. Short messages and personal stories shared across social media led to the rise of massive global movements like the Arab Spring,  Me Too and Black Lives Matter, while aspiring authors continue to share their tales on a bigger scale than ever before.

 

At a time when all of us can head online and get our message across to millions at one go all over the world, the power of words have never been greater.

 

The human tongue is a beast that few can master. It strains constantly to break out of its cage, and if it is not tamed, it will run wild and cause you grief. Words are seeds that do more than blow around. They land in our hearts and not the ground. Be careful what you plant and careful what you say. You might have to eat what you planted one day. Not exactly the kind of diet that you would savor.

 

ENDS

Creativity is Futureproof !

Did you know? The future apparently is already here, albeit a tad unevenly distributed.

 

Perhaps a lot of us get caught out like a deer in the headlights because the future arrives slowly and then all of a sudden.

 

That said, I can understand the obsession behind predicting the future. But why are predictions popular? Because they appeal to human nature. They create a sense of certainty in an uncertain world.

 

But they are wrong far more often than we assume.

 

Nobel Prize winner in Economic Sciences(circa 2008) Paul Krugman famously wrote in 1998 ” The growth of the Internet will slow drastically, Most people have nothing to say to each other! By 2005 or so, it will become clear that the Internet’s impact on the economy has been no greater than the fax machine’s.”

 

That one may have slightly missed the mark 😀. Well, well, the best of them can’t get the future right, so what are we crowing about? The problem isn’t just with experts. No one is great at predicting the future. Much of life can’t be forecasted, diagrammed, or reduced to a PowerPoint deck. When the future doesn’t match our expectations, our projections get thrown out (or worse, they’re still followed).

 

How about changing the narrative from predicting the future to ‘ creating the future ‘? Now we could be talking! And one of the strongest arsenal that you have in your armory in creating the future is ‘ creativity ‘.

 

Creativity is human.

 

It’s global.

 

Creativity is technology-agnostic.

 

It doesn’t discriminate.

 

From people working on the bleeding edge of their fields..

 

To others bringing more humanity to technology and industry..

 

The call to action is for creatives to take control of our tomorrow.

 

In it, we’ll seek to recapture the feeling of optimism, not fear,  for the future. Because in the hands of creatives, the future is bright.

 

The creative process is often a matter of changing ‘ What is ‘ to ‘ What if ?’. We first observe the ‘ Status Quo ‘ and then imagine a ‘ Status Novus ‘- Keith Reinhard, Member, Advertising Hall of Fame.

The creative process is a process of surrender, not control.

 

Every time you have an idea pop into your head and don’t muster the self-confidence to act on it seriously, think about the opportunity cost you are likely to pay.

 

In the balance sheet of creators versus consumers, the world rewards creators by an overwhelming majority. You will get far more from writing 100 blog posts than reading 100.(BTW, all good writing begins with terrible first efforts).

 

Consumption is deceptive because it makes you feel that you are productive when you are not. Artistic progress is the result of creation NOT consumption.

 

The myth going around is that creativity and productivity are mutually exclusive. But they are NOT.

 

So let’s create more than we can consume.

“You can’t use up creativity. The more you use, the more you have.” – Maya Angelou

 

Creativity is an infinite game. You can’t use up creativity. The more you use the more you have.

 

To survive, to avert what we have termed future shock (Alvin Toffler), the individual must become infinitely more adaptable and capable than ever before. We must search out totally new ways to anchor ourselves, for all the old roots – religion, nation, community, family, or profession – are now shaking under the hurricane impact of the accelerative thrust. It is no longer resources that limit decisions, it is the decision that makes the resources.

ENDS

Curiosity Skilled The Cat!

Curiosity is that strange human trait that got us out of the cave, across the globe, and onto the moon. A trait that has led to communication and collaboration.

It is why children ask: ” why?”

And as we get older and life becomes more complicated, many of us forget to keep asking that question.

Why?” requires work and critical thought. It requires the openness to learning answers that don’t fit into our existing world views. The brain is hardwired to be lazy. So default meets comfort zone where there is no room for ” why?”.

And sure, if we need to ask ” why?” every time we get a push notification on our phones, it will mercilessly take over our lives.

But ” why?” is also the most significant tool in combatting disinformation. And decoding the true intention of certain governments, organisations, brands.

Curiosity might help us better understand the others.

Their intentions.

Their feelings and fears.

Curiosity might help us understand ourselves.

Our intentions.

Our feelings and fears.

Certain meditation techniques encourage us to approach our emotions with curiosity. We cannot control when and how those emotions arise within us, but we can control how we react to them.

The ancient principle of Occam’s razor invites us to – when presented with competing hypothesis about the same problem– select the one that requires the fewest possible assumptions.

This might benefit us in our external and internal lives. The truth is we need to cultivate curiosity.

Curiosity will help us disregard ‘ human pollutants ‘ like opinion, agenda, power and greed. These pollutants are present at nearly every turn of capitalist transactions, sticking to us like grease from an oil spill.

We need more stories of compassion , and fewer stories of conflict. What’s extraordinary about our story is that it is never complete. It is never finished. It is being written and rewritten every moment in every corner of the world.

For example, it is up to us to confine conflict to our books and films. Because for THE GREAT STORY to succeed, we need to course-correct away from conflict toward compassion and cooperation.

We need to start shaping new stories for ourselves and future generations. And that narrative, in its most basic and simple form might be this..

Human(therefore)kind.

It seems pretty simple: We have to accept our insignificance. Which is significant.

Disinformation has always been part of the political and corporate playbook. However, algorithms, feedback loops, and political polarization have dusted off that book  and put it on the main display next to the gummy bears and ChapStick.

This is complex stuff, and only a few people in the world seem to truly comprehend the scientific underpinnings of the madness we’ve left ourselves be swallowed up in.

If the medium is the message and the medium is a giant tangled ball of fiber-optic cables, doesn’t that make the message, well, a giant tangled mess of messaging?

Now, ” why?” did I write this? Curiosity is getting the better of me. And I like it.

BEGINS

Just.Being.One

COVID 19 could be civilisation’s newest curse..
Or is it?
Can we see this as a blessing..
Realise there has never been a better time to come together.
Spiritually, emotionally..
While being distant.
Socially, physically..
To rise above prejudice, politics, profits..
Caste, colour, creed and..greed..
And bow to compassion, empathy, understanding..
See the grace in being part of the human race..
With no fault lines. Or finish lines. Only a start line..
Offer a helping hand..to sanitise the soul, the mind..
See the opportunity..in this crisis..
To be human..there has never been a better time!

Marketing is having a Listening Problem!

Is Marketing having a Listening Problem?
Yes, you heard that right. Marketing has a listening problem…definitely looks like- but the problem isn’t a matter of not hearing the voice of the customer. The problem is understanding what all the noise actually means.
An unintentional tone-deafness has led marketers to realise that they are not just struggling to aggregate the right data or struggling to identify the moments of opportunity to deliver exceptional experiences to their customers. Marketers admit that the biggest challenge the organisation faces while working to develop lasting customer relationships is actually remembering the relationship itself and not solely focusing on getting campaigns out the door.
 
Organisations have settled for passive hearing instead of active listening.
When it comes to aggregating the true voice of the customer, many marketers continue to rely on passive channels bringing in reactionary signals intentionally sent to the organisation. This leaves little opportunity to aggregate, let alone understand, real-time behaviours and cues being left behind by the customer across the omni-channel landscape. Consider where marketers believe insights, cues and indicators are being left: Email, Social, Sales Rep Interactions, Forms, Service & Support. While this list seems reasonable and an appropriate collection of customer signal sources, when sorted into categories of active, realtime, customer-driven signals versus post-engagement, reactionary or company-controlled environments, the picture of where marketers listen for signals begins to point to channels of known, structured comfort.
Where do customers actually leave cues?
Not in the known, structured comfort but in places like Social Media, User Generated Content, IoT Sensors, Chatbot sessions, Mobile Device detection etc
Data doubts are holding back advancement of the omni-channel experience. 
Without question, marketing has spent the past decade (or more) actively investing in expanding the omni-channel toolkit, identifying new ways to reach and engage with the connected customer. Each experience advancement heightens the need for actionable insights and a clear signal based on customer voice and data. But few marketers feel they are able to unlock the opportunity in the channels and the data already in use. This doubt is contributing to a hesitancy to expand and further explore what is new in omni-channel engagement.
Getting small could get us back to the customer.
 
The criticality of small data sits with the insights that reveal the “why” – why is the customer here today, why are they searching, why are the buying, why are they NOT buying? 
Marketers are waiting for complaints or opportunities to improve experiences through answering issues or questions rather than leveraging more complex data to proactively meet the customer with experiences that add value and delight. But marketers are also looking to get a better view of what the customer actually wants. Marketers need to understand the “why.”
Are they most prepared to take advantage of small data to turn noise into signals from the customer. Marketers are also confident they will finally reach the “why” behind customer’s actions and behaviours.
“Why” is also fuelling the marketer’s aspirations. When you try to identify brands across any industry that customers admired for their ability to deliver on real-time, personalised customer engagements, some key brands consistently rose to the top: Amazon, Apple, Google, Starbucks and Nike. 
What these brands also do well is connect with people and engage with customers like individuals, not just transact with campaigns.The biggest differentiator of these leading brands is their ability to treat every individual like a friend or confidante.The ability to initiate conversations in a manner that reflects the customers needs helps differentiate the brand. In essence, these brands never loose sight of the fact that their customers are core to their business…and that their customers are people first, buyers second.
It is time for marketing to lead the charge to treat people like people. It is time for marketing to champion being human. It sounds fundamental…that our customers are people. But as we have already seen, marketers admit that remembering that the organisation is engaging with people and not just data sets or individual records can be challenging.
The tools and technology are available. The data is abundant. The missing piece has been the voice of the customer. It is time for Marketing to champion the shift back to human…driving profit and opportunity along the way.
ENDS
 
www.groupisd.com/story
 
www.brandknewmag.com

The Power Within & POV

A​nd here begins my acrimony with acronyms..

POV: We know its Point of View​ but in reality how many of us( 7.5 Billion and counting)get a chance to articulate it. It mostly remains submerged in inertia, intimidation, insipid environments, throw in a bit of introvertism and all of that and that paints a pretty POVerless picture..

Now, could we look at POV in a different light?

POV: Power of Vulnerability. Ingrained, Always On, Comes with the Territory(of being human), Backs to the Wall, Sink or Swim..

Imagine the Power Within…time to unleash! Time to POVer on..

ENDS

Image: Cara McDonald Yoga

www.groupisd.com

www.brandknewmag.com