Who Will Bridge The Chasm? Who Takes The Hit?
Crossing the Chasm (1991, revised 1999 and 2014), is a marketing book by Geoffrey A. Moore that examines the market dynamics faced by innovative new products, with a particular focus on the “chasm” or adoption gap that lies between early and mainstream markets. Crossing the Chasm is an adaptation of an innovation-adoption model called diffusion of innovations theory created … Continue reading “Who Will Bridge The Chasm? Who Takes The Hit?”