Distilled, actionable insights on branding, innovation, creativity, leadership, soul enhancement, marketing, advertising and design thinking
It’s episode one of the cult classic Mad Men series and ad-man Don Draper in the climax reveals the campaign idea for Lucky Strike cigarettes ” It’s toasted “. A scene that captured attention and sparked the show’s runaway success. It’s toasted was also a real tagline for Lucky Strike cigarettes, adopted by the brand way … Continue reading “Is true talent shying away from advertising?”
The X Factor might make you an ‘ ex not to be factored ‘. Contradicting yes. Certainly so. How can expertise ever be a burden? It is what gets normally equated with leadership abilities and high performance. But when we look around, you will find instances where expertise comes across as unwanted baggage, thereby halting … Continue reading “The ‘ Expertise Burden ‘”
A lot of us are now on the drawing board mapping out ways to get better in 2018. The fundamentals are not going to change- reach, connect,engage, influence, transact and all of that- but what could we do to better stimulate the landscape as we get set to welcome and take on the New Year. … Continue reading “The CMO’s wish list for 2018: An evolving list…”
Yes, we are the people formerly known as the audience!! The caption of this blog is borrowed from Jay Rosen‘s great essay. Rosen’s essay ( more about it at http://archive.pressthink.org/2009/03/26/flying_seminar.html) served as a manifesto for the marketing, media and advertising industries, serving as an eye opener to the world of democratised influence and how to recognise … Continue reading “Yes, we are the people formerly known as the audience!!”