Wisdom of the Crowds - Suresh Dinakaran's Blog

Quad(rant) biking through life!

Quadrant: here is the mathematical definition in American English: one of four rectangular areas that coordinate plane( = area with vertical and horizontal measures) is divided into.

We have often heard about terms like ’ Be Limitless ‘ and ‘ Endless Possibilities ‘. These are bandied about in self help books, motivational speeches and even some business negotiations..” Considering the synergies that exist between our two organisations, there are endless possibilities that we can collaborate on “, is not very uncommon CEO speak. Well, (enough) said!

The reality on the ground is very different though. There is not much weightage accorded to the magic and energy of ‘ possibility ‘. And even less so in the case of what empowers possibility ie ‘ enrollment ‘. Often times we are all barking up the wrong tree. Consider that we look at this situation like if it were to be a quadrant with four concourses.

Concourse 1: High Possibility; High Enrollment: This is where most of our tribe is headed. Showing up, enrolling and putting in the hard yards, the emotional labour in the hope that at the end of it, they would realize what was envisaged as possible when they began. It’s indeed a very overcrowded space, fueled in large doses by what we call the ‘ herd mentality ‘ and the supposed ‘ wisdom of the crowds ‘. Needless to say, the competition in this concourse is the highest.

Concourse 2: Low Possibility; High Enrollment: How to get into the Brazilian national football team ? Or any of the top NBA teams. Or getting admission into the IVY League Universities like Harvard, MIT etc. The odds are heavily stacked against the participants but the level of intensity and desire to get on board is at its highest which reflects in the insane number of enrollments for that special pie in the sky. In such cases, the existing eco system also keeps triggering and stimulating the hope and promise and thereby the corresponding spike in enrollment to get on board.

Concourse 3: Low Possibility; Low Enrollment: Yes there are such tribes..wanting to be lava surfers and ride the lava spitting out from the Mauna Loa (one of the world’s biggest volcanos) but there is neither a structure nor system in place to bring this to fruition. Little wonder such things see the lowest in terms of both possibility and enrollment.

Concourse 4: High Possibility; Low Enrollment: Strangely, this is the most under tapped area of the quadrant in spite of this being the area with the highest potential. It could be areas like being a social worker or a nurse or a music therapist. There is always a Minimum Viable Audience(MVA) and our enrollment can see that audience being connected to, engaged with, influenced and impacted.

We hold on to the old competencies and our hard-earned status roles far longer than we should. The only way to be creative is to do something new, and the path to something new requires leaving something else behind. Creativity is the generous act of solving an interesting problem on behalf of someone else. It’s a chance to take emotional and intellectual risks with generosity.

“Ignore sunk costs” is the critical lesson of useful decision making.

The thing you earned, that you depend on, that was hard to do–it’s a gift from your former self. Just because you have a computer science degree, a branding agency or the ability to do calligraphy in Cyrillic doesn’t mean that your future self is obligated to accept that gift.

What can we distill from this? Which is the Blue Ocean( or even better Green Swan) that is calling out to us? How much enrollment are we planning to put in to swim to where we want to be? Are we prepared to guts it out? Yes, the possibilities are out there. Enrollments are open. Apply now!

ENDS

https://www.groupisd.com/story/

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Moving the Needle from From POV(Point of View) to POV(Power of Vulnerability)!

In today’s context, to say that social( in the sense of the term social media) has gained significant currency would be a gross understatement.It’s all pervasive, inescapable and deep rooted, one can safely assume.

Once upon a time the theory(espoused by Kevin Bacon) that was floating around was about ‘ The Six Degrees of Separation ‘ where one individual could connect with any other individual in the world irrespective of level, status or complexity through a chain of six human connections. That seemed a feat in itself. The advent of social media networks like Facebook apparently brought that number down to 3.57.

Now add another theory to the above. We are the average of the five people that we spend maximum time with is what we are being given to understand for some time now.That was in a physical world. Now, move that to a virtual scenario wherein our social media contacts run into hundreds if not thousands of connections and we are all observing, contributing, silently following one another and not always for the right reason because the swell of opinions and information is just too over powering for one individual to withstand. Distilling the wheat from the chaff is easier said than done. There is ‘ status anxiety ‘. There is the FOMO at play(Fear of Missing Out) as well. In the relentless avalanche that straddles social media platforms, where is the real ‘ you ‘, the individual? Is your POV(Point of View) actually your point of view? Or conditioned(by AI/Machine Learning etc), pulverised, calibrated, engineered, manipulated to suitably conform, comply, stand in? Or are we falling constant prey to the supposed ‘ wisdom of the crowds ‘?

Have we moved our butt so much from but naturally to bot artificially?

We seem to be in a sordid vortex of an ‘ authenticity drought ‘. Trying to project a chimera that is certainly not a wilful representation of our true self. The power of ‘ onlyness ‘ that creates the distinct individuality the world so badly needs from you is just a fleeting mirage.

Given the context, a huge opportunity looms large. That is embedded in another similar acronym POV but with a radically different meaning. Power of Vulnerability. The true you, with all it’s mortal encumbrances. With the courage ‘to stand naked in your own truth’. No excess baggage of trying to be whom you are not. The YOU that only you can be and WANT to be.Where failings and weaknesses are welcomed as normal just as all the super Machiavellian in us. Where the human is permitted and motivated to be humane. Can we circle back to leverage the opportunity that is unfolding?

For organisations, brands, marketers, behavioural economists and all of those involved in ‘ social listening ‘, data science and analytics, what option would you prefer? An ambiguous amalgam of over, untrue or misrepresentation or a predictably irrational version of what we humans normally are. The jury is out!

‘Tribe mentality‘ is absolutely fine. That is the way we have evolved over the centuries. But don’t let that scuttle the ‘ onlyness ‘ in you. As you move ahead in life, don’t forget to take yourself along with you in the journey! That is the only baggage you may need. And there won’t be anything ‘ excess ‘ about it. It will be all ‘ access ‘.

ENDS

www.groupisd.com/story

www.brandknewmag.com