Bet you didn’t know THIS about Ray-Ban!
How does a 1937 aviator brand stay culturally relevant in 2026? These trivia bits in the video shared here hold the answer.
Ray-Ban is proof.
From military gear to a $150B fashion empire — Ray-Ban’s origin story is a masterclass in reinvention.
From war zones to red carpets — the wildest journey of your favorite sunglasses brand!
Here’s to wearing a new lens to look at brand Ray-Ban!
This one fact about Ray-Ban will make you look at your sunglasses differently. Watch now!
Check the video here https://thesaurustristis141219.substack.com/p/great-brands-dont-happen-they-accumulate
PS: On a completely different note, pleasure to share that ISD Global has introduced two new products viz the Strategic Foresight Almanac and BrandKnow. They are available for review and purchase on these links below
BrandKnow https://www.magzter.com/AE/ISD-Global/BrandKnow/Business/
The Strategic Foresight Almanac https://www.magzter.com/AE/ISD-Global/The-Strategic-Foresight-Almanac/Business/
I am also taking the liberty to share here that my other blog SOHB(State Of The Heart Branding) Story is now a Podcast as well. You can access it on these links below:
- https://profile.dailyhunt.in/SOHBStory
- Instagram: https://www.instagram.com/sohb.story/
- YouTube: https://www.youtube.com/@SOHBStory
- Spotify Creators: https://creators.spotify.com/pod/profile/sobh-story/
- Spotify: https://open.spotify.com/show/3e4IAeGuwELReOcWJ4Csvj?si=1c1f6cb320644d30
- Amazon Music: https://music.amazon.com/podcasts/ab0afb48-e3d2-4cf7-8279-7392d97d1bcd/sohb-state-of-the-heart-branding-story