Small is beautiful. Address the few. It’s worth the phew. And it can be big!
So select few!
If we pay maximum attention to creating and appealing to a minimum audience( popularly referred to as ‘ niche ‘), the only momentum that you get is forward, upward and onward. Excellence comes annexed with such an approach. Customer delight is a natural corollary in such instance.
Also, on the way you discover that:
a) the minimum size is beyond a decent quorum, much more than you envisaged &
b) they create a ruckus and spread your word– brand advocacy comes in built.
As compared to conforming to the ‘ mediocre ‘ when appealing to a mass. And still struggle for viability. So, don’t miss the point.
So take your pick! We are in an era of many possibilities. And delighting an ‘ audience of one ‘ is one of many.