Tired of brands screaming “BUY NOW” with forced smiles and cringe-worthy jingles? What if the real magic happens when marketing makes you feel—not just feel good?
Feeling bombarded by emotional ads? Ever wondered why some commercials tug at your heartstrings while others just make you roll your eyes?
In a world where consumers smell inauthenticity from three time zones away, SADvertising could be bad marketing – or it can be brand suicide in slow motion. But here’s the plot twist: understanding what makes advertising emotionally bankrupt is your secret weapon to creating campaigns that actually connect.
From award-chasing tearjerkers to campaigns that mistake “viral” for “valuable,” we’re decoding how brands can go from sad to soulful.
This issue of SOHB (State of the Heart Branding) Story👇, the Knewsletter by ISD Global, is where we dissect #SADVERTISING—the art of stirring souls, sparking brains, and (yes) selling smarter with a dash of melancholy, wit, and raw human truth.
For Marketers:Insight that’s actually insightful.
For Storytellers:Proof that drama = dollars (when done right).
For Everyone Else: A guilty pleasure that’s slightly more intellectual than binge-watching soap operas.
Read. React. Repeat(Or just forward to your CMO and take credit).
Why just watch ads when you can decode their emotional playbook? Whether you’re a marketer, brand strategist, or just love a good laugh about how brands mess with our feelings, this edition of SOHB Story 👆 will spark your imagination and brighten your feed.
If you know a marketer who still thinks “edgy” means “offensive” or believes demographics are more important than human decency, do them (and the world) a favor – share this newsletter. Their future campaigns will thank you.
Ready to turn SADvertising into GLADvertising in your mind?