Some conversations don’t just inform you — they recalibrate you.
My chat with Raj Kamble — founder of Famous Innovations & Director of Miami Ad School India, global creative force, and one of the most genuinely alive thinkers in the branding universe — for SOHB(State Of The Heart Branding) Story is exactly that kind of conversation.
We didn’t do the usual podcast dance. No rehearsed wisdoms. No safe harbour answers. Instead, we wandered — gloriously — into the territory of Why does some work stop you cold while the rest just slides off? Into the story of a kid from Mumbai who chose creativity as a compass when the world was handing out maps. Into what it means to build a brand that people don’t just buy but belong to.
If branding is theatre, this episode walks backstage.If branding is commerce, this episode asks about conscience.If branding is noise, this episode turns up the signal.
In our conversation, we journeyed through the looking glass of creativity.
We explored:
The secret sauce behind campaigns that don’t just go viral, but go vital.
Why the “State Of The Heart” is the only metric that truly matters in a data-saturated world.
The courage it takes to craft work that feels like “you” in an industry obsessed with fitting in.
This isn’t just a podcast episode; it’s a masterclass in creative rebellion. It’s a reminder that in the business of attention, the heart is the only intelligent target.
If you care about creativity that scales without shrinking its soul… If you believe brands must feel before they sell… If you are building something that scares you just enough…If you’re ready to fall in love with branding all over again, the links below are waiting for you.
SOHB(State Of The Heart Branding) Story Podcast is available now on YouTube | Spotify | Amazon- links below
https://www.youtube.com/watch?v=A69e6hyBJM0
This conversation is your companion.
The SOHB(State of The Heart Branding) Story — where the most important metric is always the one that can’t be measured.
Welcome to UFP(Unique Feelings Proposition) territory.