Are We Entertaining Ourselves to Oblivion?

 

It is 2 AM, you’re numb thumbing your phone, drooling over a tiger cub’s yawn remix. Adorable overload, eh? Meanwhile, real tigers are ghosting the planet. We’ve swapped blood-soaked savannas for pixelated pablum, and oblivion’s our dip shit destination.

 

Games, OTT, Social feeds, porn, news( fake and otherwise)- the flywheel of consumption for entertainment is always turning.

 

Our ancestors survived world wars, black outs etc on stale bread, left over idlis and grit. We can’t survive a 30-second ad without reaching for the skip button.

 

Let that sink in.

 

We’ve engineered paradise and called it a feed. We’ve weaponized boredom into a business model worth trillions. And somewhere between the third reel and the seventy-fourth notification, we stopped asking the most dangerous question of all: What if entertainment isn’t entertaining us anymore—what if it’s erasing us?

 

Let us reconcile to the reality that gropes us- We’re not bored; we’re boring ourselves into the grave. Neil Postman’s Amusing Ourselves to Death dropkicked truth in ’85: Huxley’s happy pills trump Orwell’s jackboots every time. And the 2026 update? TikTok’s your sleazy pusher, Netflix your porn-for-the-soul, Insta your ego’s toxic ex. Classic cesspool? Roman Colosseum reboot—sweaty influencers throat-punching for likes, our “thumbs up” the new coliseum cheer. Bread and circuses? Shove it: Try kale smoothies and cancel-culture circle-jerks.

 

Why does that brain-rot clip hijack your soul harder than your own damn life? its a no-brainer- Dopamine —the eternal itch.

 

Our brain’s a rigged casino. Swipe = lever-pull. Ping = payout. Data dumps it: 150 checks a day, dopamine frying our gray matter like bacon in hell. Zuckerberg’s rats, us—chasing ghost highs while life bleeds out: chats ghosted, dreams deep-sixed, crises chuckled off. Barbenheimer 2023? Pink doll bullshit vs. nuke porn—billions buzzed, zero brains bruised. Check our corpse-reflection: zombie stare, soul on snooze.

 

If distraction was a drug, we’d all be overdose headlines. Overdosing on irrelevance mind you. And, not surprisingly—you’re the lead. Hence, you can bleed!

 

Victims? Yeah, that’s us—doom-scrolling drones in this digital coliseum. But inspiration ignites when you flip the script.

 

Remedy 1?: Audit your feeds . Unfollow the noise; curate for ignition. Swap cat videos for creators who provoke you—podcasts dissecting empires, books that bruise egos.

 

Remedy 2?: Hunt analog dopamine. Read a physical book till pages yellow. Walk sans AirPods—let birdsong hijack your neurons. Journal the ugly truths; build something tangible—a side hustle, a garden, a grudge-settling manifesto. Science backs it: Deep work floods you with sustained serotonin, not fleeting hits. The perpetually questing brain? Rewire it for mastery, not memes.

 

What if oblivion’s not the endgame, but your wake-up call?

 

Final provocation: Entertainment’s no sin—it’s the excess that’s euthanizing your edge. Step off the carousel. Dance back to reality: raw, risky, alive. Oblivion’s optional. Choose vivacity.

 

Stating The Obvious

 

Every app on your phone is a slot machine in disguise. Pull down to refresh. Ding. New like. Ding. Someone commented. Ding ding ding.

The average person checks their phone 144 times a day. That’s not behavior. That’s captivity with a data plan.

Instagram stories vanish in 24 hours, training you that everything—including your existence—is disposable content.

The truth that is hard to reconcile to: You’re not the customer. You’re the product. And business is booming.

 

The Oblivion Express: All Aboard?

 

Remember when people had hobbies? When conversations didn’t die the moment someone said, “Let me Google that”? When families ate dinner without six phones forming a electronic séance circle around the butter chicken?

We don’t anymore.

We’ve traded substance for streams, depth for doom-scrolling, genuine connection for comment sections where nuance goes to die. The poet Huxley warned us—we’d drown not in what we hate, but in what we love. He just didn’t know it would come with a subscribe button.

Consider this: The average adult now has an attention span shorter than a goldfish. By now, common knowledge, yes. Eight seconds. That’s less time than it takes to read this sentence twice. We’ve become a civilization of hummingbirds on methamphetamines, flitting from stimulus to stimulus, never landing, never savoring, never being.

 

The Victims Speak(If Anyone Is Listening?)

Walk into any coffee shop. Count the conversations happening versus the heads bent in supplication to glowing rectangles. The ratio will terrify you.

We’re raising a generation that thinks FOMO is a medical condition and viral fame is a career path. Kids who can’t sit through a family dinner but can binge-watch 17 episodes of a series about people pretending to be stranded on an island.

The cruelest irony? We’re more “connected” than ever—and more alone than in human history.

 

The Wake-Up Call (If You’re Still Conscious)

But here’s where the story offers an opportunity to pivot, where the victims reclaim their narrative: You are not your screen time. That number tracking your digital decay? It’s data, not destiny.

Start here—implement “sacred hours” where technology doesn’t exist. No negotiations. Your ancestors managed entire empires without push notifications. You can manage breakfast.

Read a book that doesn’t link to anything. Have a conversation that doesn’t end in someone saying “That reminds me of a meme.” Create something—anything—that doesn’t require an audience or validation or likes.

 

The revolution is analog. It’s messy. It’s slow. It’s uncomfortable. It’s real.

 

In Closing, Some Food For Torque?

Entertainment was supposed to be the dessert of life. We’ve made it the entire meal, and we’re dying of malnutrition while calling it abundance.

Your attention is the last truly scarce resource on Earth. Billionaires are strip-mining it while you watch cat videos.

So here’s your choice: keep scrolling toward oblivion, or look up.

The world is still here. Waiting. Weird. Wonderful. Wholly unfiltered.

But only if you’re brave enough to press pause.

PS: My other blog SOHB(State Of The Heart Branding) Storyis now a Podcast as well. You can access it on these links below:

YouTube: https://www.youtube.com/@SOHBStory/videos

Spotifyhttps://open.spotify.com/episode/3POSy0dixh5r7TjOFgfC4e

Instagramhttps://www.instagram.com/reel/DT8D70FDWms/?igsh=MWc4enNzaXBhaHQzOA==

 

 

 

When Legends Choose Silence Over Stardom

 

Circa 2026. January 27. It was all over the social feeds. Almost like a contagion.The silence on hearing the announcement was deafening.

 

Arijit Singhthe voice that gave us goosebumps through ‘Tum Hi Ho,’ made us sob uncontrollably to ‘Channa Mereya,’ and soundtracked every heartbreak and healing for a decade plus—had just quit. Yes, the same Arijit Singh– the most followed artist on Spotify.

 

Not tomorrow. Not after one last tour. Not when the offers dry up.

 

When Gods Quit at Their Peak: Arijit Singh’s Mic Drop and Why It Screws With Your Soul

 

Picture this: You’re Arijit Singh. King of Bollywood heartbreak anthems. Voice like velvet-wrapped kryptonite. Billions of streams, sold-out arenas, directors begging on knees for your golden throat. The world? Yours. Adoration? Infinite. Cash? Oceans. Then—bam!—you announce retirement from playback singing to chase composing and production. No encores. No victory lap. Just…peace? WTF?

 

This isn’t retirement. It’s graduation.

 

From playback to production. From performance to purpose. From everybody’s favorite to his own.

 

And here’s the pattern interrupt I love: he just made himself immortal by choosing his own ending.

 

While others fade fighting for relevance, Arijit walked away mid-ovation. His existing catalog? Now scripture. His future availability? Priceless scarcity. His narrative? Completely his own.

 

He joins the rare few who understood something most high-achievers never have the courage to even attempt:

 

The best time to leave is when they still want you.

 

Dave Chappelle walked from a Comedy Central contract worth $50M annually. He said the show was beginning to stereotype Black people and reinforce white audiences’ biases against them. He didn’t want to profit from making his people look small. Zayn left One Direction at peak boyband billions. Daniel Day-Lewis retired with three Oscars and zero hoots left to give. Many other icons have treaded that path: Michael Jordan, Pete Sampras, Serena Williams

 

They all chose the same thing: meaning over momentum.

 

How About Some Leadership Lesson Here?

 

Your “best” might not be your “right.”

 

What are you still doing because it’s expected, not because it excites you? Where are you optimizing for applause instead of alignment?

 

It is said that courage isn’t just starting something bold. Sometimes it’s stopping something successful to make room for something significant.

 

Arijit didn’t just retire from playback singing. He provoked an entire generation to ask:

 

What would I do if I gave myself permission to pivot at my peak?

Because the mic doesn’t make the legend. Knowing when to drop it does.

 

Pursuit of Happiness vs. Happiness of Pursuit: The Gut Punch Choice

 

I am braving some soul-decoding here: Was Arijit’s exit “happiness of pursuit” (chasing the next thrill, spotlight eternal) or “pursuit of happiness” (ditching the circus for soul-deep fulfillment)? He picked the latter—trading screams for studio solitude. Playback? A hamster wheel of 10,000 songs, ego feasts, zero ownership. Composing? His empire, on his terms.

 

Leaders, listen: Pursuit traps you in dopamine loops—likes, raises, applause. Happiness? Scarce, scary, real. Arijit chose it. You?

 

Forget everything they taught you about ‘more’—more reach, more revenue, more recognition. Arijit Singh just wrote the new textbook. In the cult of ‘infinite growth,’ he has introduced a radical concept: The Art of the Strategic Full Stop. This is the most potent branding move we’ve witnessed in years.

 

The Calculus of Walking Away: When ‘Enough’ is a Superpower

 

And to think that all this is happening in a domicile called the Republic of Not Enough where most of us do not have the head room to look up from our perennial ledger of lack. By leaving the playback arena voluntarily, at peak demand, Arijit Singh has triggered the most powerful driver of human desire, what Dr Cialdini outlined in his seminal book Influence:The Psychology of Persuasion: The Scarcity Principle. We are wired to want what we can’t have. When the faucet of his new, soul-stirring vocals is shut off, every existing song becomes a finite relic.The value of his past work skyrockets. The anticipation for his future composition work becomes a palpable ache. He hasn’t disappeared; he has transmuted from a singer to a legend-in-perpetual-motion. He swapped the commoditization of his voice for the sanctification of his brand.

 

Design Thinking Practitioners Take Note

 

Arijit moved from being the orchestra’s star instrument to becoming the composer. From asking “How did I sound?” to asking “What world shall I build which my audience is craving for?” This is the ultimate upgrade for any creator: from interpreter to architect. Because, to be irreplaceable, you must first become unavailable.

 

Leadership & Life: The Boots-Hanging Manifesto, If I May

 

What does this mean for you, the leader, the solopreneur, the personal brand?

 

1. Kill Your Avatar (Before It Kills You): The “World’s Best Playback Singer” was Arijit’s avatar. He shot it. What is the avatar that’s boxing you in? The “Industry Guru”? The “Nice Guy”? The “24/7 CEO”? Strategic retirement from an old identity is rebirth. Recommended Reading: Jay Samit’s book Disrupt Yourself.

 

2. Peak ≠ End: Western logic says the graph must always go up. Eastern wisdom knows the moon is most beautiful in its phases. There’s power in the graceful arc, not the endless, exhausting plateau.

 

3. Audience Connect 2.0: He didn’t just retain his audience; he deepened it. He traded casual listeners for devoted disciples. He invited them on his next journey, not just the replay of his last hit.

 

4. Inject scarcity. Is it a newsletter? A service? A product? Make people wait. Make them qualify. Value is a child of absence.

 

Some Closing Thoughts

 

Arijit Singh hasn’t left the building. He’s simply moved to a room with a better view, a blanker canvas, and a lock on the door. The world outside is knocking louder than ever. That’s not silence. That’s the sound of a brand ascending to mythology.

 

Arijit Singh didn’t retire. He just changed the game from ‘playback’ to ‘playbook.’

 

When you’re the answer to everyone’s question, the only power move is to become a more intriguing question.

 

The summit is a crowded place. Real legends build a quieter, higher peak next door.

 

This isn’t a goodbye to music. It’s a hello to sovereignty. A masterclass in SOHB(State Of The Heart Branding) Story.

 

Success rarely asks us to stop. That’s why stopping feels radical.

 

The hardest mic to drop is the one the world is still applauding. Arijit Singh; take a bow!

PS: My other blog SOHB(State Of The Heart Branding ) Story is now also available as a Podcast and can be accessed on these links

YouTube: https://www.youtube.com/@SOHBStory/videos

Spotifyhttps://open.spotify.com/episode/3POSy0dixh5r7TjOFgfC4e

Instagramhttps://www.instagram.com/reel/DT8D70FDWms/?igsh=MWc4enNzaXBhaHQzOA==