The best brands don’t just own your wallet—they rent space in your senses.
So, if you’re tired of branding that’s all style and no substance, join us for a sensory safari. Warning: Side effects may include brand envy, sudden inspiration, and the urge to sniff your own logo.
Open your mind (and your nostrils)—the SOHB Story 👇 is about to get under your skin.
The Insight That’ll Blow Your Mind- Great brands don’t just occupy shelf space—they occupy sense space. They create invisible threads that connect with you long before logic kicks in.
Think the “snap” of a KitKat. The hotel lobby that smells like wealth. The MacBook start-up chime that makes you feel 17% smarter. The feel of a Gillette razor gliding like poetry over skin.
This isn’t branding. It’s seduction. And the best part? It works in stealth mode—bypassing logic, hitting straight at the heart, then nestling in the subconscious like a secret crush.
So if your brand still believes in only sight as strategy— …it’s time to give your audience a full-body experience.
Ready to give your brand a sixth sense? This week’s SOHB Story Knewsletter (heart crafted with love and a dash of mischief by ISD Global) dives nose-first into the world of Sensory Branding: The Invisible Weapon. Because let’s face it—if your brand only looks good, it’s basically the Instagram filter of the business world: all gloss, no goosebumps.
So, why settle for looking iconic when you can sound like a melody, smell like nostalgia, and feel like a warm hug?
The best brands don’t sell—they hypnotize.
Sound:That iPhone click? Pure ASMR for your brain.
Smell: Starbucks’ coffee scent? A $100M aroma strategy.
Touch: Tiffany’s blue box? Instant dopamine.
Fact:If your brand isn’t flirting with the senses, you’re leaving money (and magic) on the table.
The Sound Secret: “Netflix’s ‘Ta-dum’ cost $0 to create. It’s now worth millions in brand recognition.
The Scent Strategy: Singapore Airlines’ signature scent Stefan Floridian Waters isn’t just perfume—it’s brand memory in a bottle.
The Taste Test: Coca-Cola’s secret isn’t the recipe. It’s the fizz sound when you open it.
Intel’s iconic boot-up jingle = Trust | KitKat snap = Instant craving.
Cinnabon’s 3pm bakery blast = sales spike.
These brands don’t advertise.They linger.
The Insight: Great brands don’t interrupt your day. They become part of your sensory vocabulary.
Sensory Branding is NOT Marketing. It’s memory-making.
This week, SOHB Story 👆 by ISD Global explores how brands can touch lives in ways words never could.
Because real connections aren’t just seen—they’re felt.