Welcome to the golden age of golden oldies, where every brand executive has suddenly discovered that their dusty archives are worth more than their innovation labs. We’re living in times when a grainy Instagram filter can resurrect a dead brand faster than you can say “vintage aesthetic.“
This Week’s SOHB Story 👇 is serving you the brutal truth with a side of perfectly curated melancholy:
How yesterday became today’s most expensive real estate. Nostalgia is back. And it brought receipts, vinyl, and insane ROI.
BREAKING: Your childhood has been acquired by marketing. And it’s calling—on a rotary phone.
This issue is your VIP pass to the nostalgia nightclub—where yesterday’s hits pay for tomorrow’s champagne.
Because why just remember the good old days when you can sell them, package them, and make your brand’s future so bright it needs shades?
Welcome above 👆 to SOHB Story(State Of The Heart Branding) Issue#6, where we dive into how nostalgia isn’t a feeling anymore—it’s a full-blown business model. Because emotions don’t have inflation.
One that’s turning Walkmans into wallets, Polaroids into pitches, and grandma’s recipes into VC-funded food trucks.
Because in a world overdosing on digital detox and AI déjà vu, yesterday is the new tomorrow—and brands are cashing in big time.
Understand why your childhood memories are now a marketing department’s favorite playground.
Know the science of selling “simpler times” to complicated people.
How brands are turning FOMO into JOMO (Joy of Missing Out… on being present).
From McDonald’s bringing back the McRib (again) to luxury brands launching “heritage collections” that cost more than the original ever did, we’re exploring why nostalgia isn’t just a feeling anymore—it’s a business strategy with a PhD in psychology and a master’s degree in your credit card statement.
We’re dissecting the beautiful mind bend of an economy where the past is the new black, vintage is the new luxury, and your childhood is officially an investment portfolio. Spoiler: The house always wins, and the house is decorated with Edison bulbs and reclaimed wood.
SOHB Story(State Of The Heart Branding) Issue#6 👆–Lovingly roasted and heart-crafted by the delightfully unhinged team at ISD Global. For all you C-Suite rebels, Brand Whisperers, and Marketing Flamethrowers who know that the heart is the new hustle.
Ready to get emotionally manipulated by your own memories?