Your brand’s net worth just became your net worthless.
While you’re busy chasing the latest marketing trends like a dog with ADHD, your customers are ghosting you faster than a bad Tinder date. Why? Because trust—the one currency that actually matters—is hemorrhaging from your brand like a punctured crypto wallet.
While you’re out here flexing your marketing budget like a peacock on Red Bull, your customers are RUNNING. Why? Your trust account is more overdrawn than a college kid’s bank balance.
THE BRUTAL QUESTION: If your brand walked into a bank today, would they approve the loan? If you’re sweating right now, your customers already voted with their wallets.
Trust takes years to build. Minutes to destroy. Seconds to lose forever.
This week’s SOHB (State of The Heart Branding) Story Issue #5 attached below exposes the brutal truth: In a world where currencies crash, stocks tank, and even your WiFi betrays you, TRUST is the only currency that doesn’t depreciate.
We’re serving up the cold, hard facts about why brands with trust issues are basically the emotional equivalent of a gas station sushi—nobody’s buying what you’re selling, no matter how cheap you make it. We’re serving up the hard truth: Trust is the only currency your brand can’t afford to counterfeit.
“Who needs crypto when you’ve got the only currency that doesn’t crash? Forget Bitcoin, forget Dogecoin — Trust is the real coin of the realm.“
From brand loyalty to boardroom buy-in, trust is the bedrock of empires and the antidote to the SOS(Sea of Sameness).
Because your brand is only as good as the trust it inspires. And if you don’t get that, you’re better off trading in Pokemon cards.
If you’ve got trust, you and your brand are recession-proof.
So, before you slap another ‘authentic’ (yes, we see that typo) trust-building campaign together, ask yourself: ‘Would I trust me?’ If the answer’s ‘Hell no,’ grab Issue #5 of SOHB Story attached above👆and get your act together. Or don’t—and enjoy your brand’s upcoming ‘corporate villain era.’ Your call.
Read it. Share it. Live it.