Month: June 2025

 

What’s the difference between a traditional marketer and a street dog? The street dog eventually stops following you.

 

Marketing is like dating in 2025 – everyone’s desperate, everyone’s swiping frantically, and the hottest person at the party is the one who’s not even trying. Food for Torque: That should be your brand.

 

Here’s a radical thought: maybe your brand doesn’t need to be liked by everyone. Maybe it needs to have the guts to be remembered by someone.

 

Welcome to the slutty truth of modern marketing. Let’s be brutally honest – marketing today has become the equivalent of that friend who posts 47 Instagram stories a day about their morning smoothie. Desperate. Needy. Exhausting.

 

Every brand is basically strip-teasing for attention: “Look at me! Notice me! Love me! Buy from me!” It’s like watching a digital red-light district where everyone’s shouting their rates while the customers walk by with their AirPods in.

 

Let’s not sugarcoat it: most marketing is about as exciting as a Zoom call with your insurance agent. Enter UnMarketing—a glorious middle finger to the tired, the templated, and the totally try-hard. This isn’t about shouting louder; it’s about making people lean in and whisper, “Tell me more.”

 

UnMarketing is the art of seduction, not the science of spam. It’s about being so damn interesting, people want to swipe right on your brand—again and again. It’s for brands that know mediocrity is the most expensive mistake of all. It’s about refusing to be the brand equivalent of elevator music.

UNMarketing is the art of keeping your clothes on while everyone else is naked. And guess what? You’re the one they’re all staring at.

 

Humans are wired to want what they can’t have. One can define it as the scarcity porn phenomenon. It’s the same reason exclusive clubs have velvet ropes and why that restaurant with no menu always has a waiting list. Scarcity is the ultimate aphrodisiac.

 

UNmarketing is the playbook to use because begging is bad for business. Traditional marketing is that drunk guy at the bar shouting, “BUY ME!” UNMarketing is the smooth operator who gets your number before you even realize you gave it. Red Bull’s “Gives You Wings” (But Never Says “Buy Our Crap”): They funded Felix Baumgartner’s space jump instead of running boring ads. Now that’s brand equity. Ryanair’s Troll Marketing: They roast customers, meme their own delays, and still fill flights. Because audacity sells. Swiggy’s Late-Night Hunger Puns: They know you’re drunk-ordering biryani at 2 AM—and they lean in. Fevicol (India): Their ads stick in your head longer than their glue sticks to furniture. Remember the “Fevicol ka jod”? That’s not just adhesive, that’s cultural superglue. Liquid Death’s “Murder Your Thirst” – They’re selling water in a can, but their brand voice? Straight outta a heavy metal festival.

 

Ask: If your ad was a pickup line, would it get a laugh or a restraining order?

 

Silence is Sexier Than a 50% Off Scream – Luxury brands whisper. Beige Ferrari ads don’t say “SALE.” Ditch the Corporate Condoms. Drop the jargon. Speak human. If you wouldn’t say it at a bar, don’t say it in your campaign. Humor Is the Ultimate Aphrodisiac: Want loyalty? Make ‘em laugh.

 

In a world of copy-paste campaigns and soulless slogans, UnMarketing is the rebel with a cause—and a killer sense of humor. So next time you’re about to hit ‘send’ on that bland, beige email blast, ask: Would you want to read this after three drinks? If not, pour yourself another, and UnMarket like you mean it.

 

Because at the end of the day, if you’re not making people laugh, think, or fall a little bit in love, you’re just another noise in the crowd. And who the hell wants to be that?

 

Play it safe, and your brand will be left in the it real, play it raw, and watch how your tribe finds you. Marketing is about faking smiles. UNMarketing is about baring your teeth.If that means you’ll ruffle some feathers? Pluck those damn feathers and wear them like a crown.

 

Ever heard of a brand so forgettable it made tofu seem exciting? Yeah, neither have we—because they vanished faster than our motivation on a Monday morning. Brand awareness isn’t just about slapping a logo on a billboard; it’s about colonizing consumer brains (legally, of course).

 

In a hyper-connected world, where even your toaster’s got an attitude (yes, I’m looking at you, smart home gadgets), brands are forced to up their game—because consumers are woke, wired, and weaponized with infinite choice.

Successful brands—both global and Indian—have cracked the code: a mix of creativity, cultural relevance, and a dash of audacity. Take Apple’s “Shot on iPhone” campaign, which turned every user into a brand ambassador, or Dove’s “Real Beauty” movement that challenged beauty norms and made us all feel a little better about our selfies. These campaigns didn’t just sell products; they sold stories, emotions, and a sense of belonging.

 

Take Nike’s “Just Do It”—three words that turned sneakers into sermons. Or Apple, which made buying a phone feel like joining a cult (minus the questionable robes). Closer home, Amul’s butter-loving moppet has been roasting politicians and trends since 1966—proof that wit + consistency = immortality.

Meanwhile, Indian startups like Zomato and CRED don’t just sell services; they sell personality. Zomato’s savage tweets and CRED’s absurdly elite ads make consumers go, “I don’t need this… but I WANT it.” That’s the magic—when your brand becomes a mood, not just a menu.

 

Consumers today don’t want to be sold to—they want to be swept off their feet, wined, dined, and occasionally meme’d. They’ve got their BS detectors on high alert. And with data privacy watchdogs on speed dial, brands better be careful where they poke!

 

Remember, it’s no longer enough for brands to talk—they need to walk the walk, dance the jig, and maybe even do the floss if the audience demands it.

 

So, dear brands—stop treating your customers like ATMs with trust issues. They’re not here for your products; they’re here for your promises. Keep it real, keep it human, and remember: If you can’t outsmart them, at least outlaugh them!

In a world where attention is the new currency and authenticity is rarer than honest politicians, the brands that survive won’t be the ones with the biggest budgets – they’ll be the ones with the biggest personalities. Because in the end, people don’t buy products; they buy stories, emotions, and the promise that this purchase will make them slightly cooler than their neighbors.