If your brand doesn’t create a feeling, it’ll be replaced by one that does.
Let’s be honest:
- Nobody gets teary-eyed over a product feature.
- Nobody tattoos a “30% more absorbent” claim on their bicep.
- But people do swear by Nike’s “Just Do It”, not because of sneakers—but because it feels like a personal challenge.
In India, people don’t buy a Royal Enfield for mileage.
They buy the thump. The beard. The rebellion.
That’s emotional equity.
Same with Maggi:
It’s not about “2-minute noodles.”
It’s about being the 2-minute hug that got you through heartbreak, deadlines, and hostel hunger.
Let’s get this out of the way—
Your USP(Unique Selling Proposition) is like your gym membership in January: well-intentioned but largely ignored.
Because people don’t love brands for what they do.
They love brands for how they make them feel.