Con Tricks:Marketing Pros with their Cons..

I have been at the crossroads the past few weeks wondering what is the biggest marketing con job in the past few decades. After careful distilling, zeroed in on these three:-

Red Wine: With all of it’s anti oxidant properties spiel, filled enough guilt to ensure your heart reaches out to it. As for me, not so much the Cabernet Sauvignon and Syrah. I prefer Red Wine of the Neil Diamond variety.

Dhanteras: The compelling quest amongst many of us Indians for heavy metal- read ‘ jewellery ‘. The DAY to MUST buy, or else all sanctity will break loose. To me, if it’s heavy metal, give me Iron Maiden or Jethro Tull or Scorpion, any day.My Doors are open.

Valentine’s Day: 1 Day in the year when we get a Notification to drop everything else and express love.A reminder that there is a remainder. Do you see RED with this? What happened the other 364 Days? In an always on world, shouldn’t love be always on?

Take your pick. Or if you are piqued, feel free to disagree.

Just as I finish writing this post my good friend Goswami called from Calcutta wishing Happy Ballantine’s Day! Did not want to dampen his spirit and tell him that my taste lies elsewhere!


Selective love!

Have a couple of thoughts to share. Hope you don’t snigger at the first one:

1. You would have seen the Snickers commercial on TV saying ” You are not you when you are hungry “- but I am always hungry, so what does that make me? Hungry young man? Perhaps I should ask Dominos. Or Big B?

2. I know in a a couple of days time love will be in the air, hair and everywhere (with so much of it being carefully hoarded and unused the rest of the 364 days only to pour out in an unabashed raging premium torrent on the 14th Feb)- anyway without using too much air time I wanted to know

” Can’t it be Rose,Rose aankhon thaley ? ” Why does it have to be only on the 14th Feb? For the love of me, I just can’t seem to understand..perhaps Valentine would!