Suresh Dinakaran's Blog

 

As they say, in any moment of decision, the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing you can do is nothing. The most difficult thing is the decision to act, the rest is merely tenacity.

 

Professional golfers generally carry a driver, 3-wood, 5-wood, 4-PW, gap wedge, sand wedge, lob wedge, and a putter. Yes, clubs really do matter in golf. Some are set to have an offset to fight a miss, such as a slice, which is largely beneficial for the beginner golfer. Some are lofted differently, which allows a golfer to play various shots around the course. Differences in wedge loft and bounce on the wedge allow for the wedges to move differently through various lies. Be mindful of what you are buying and what that can mean for your game! Decide based on where you stand in the pecking order and what progress you want to make in your journey as a golfer. All said, your decision on what to use is not going to cost you an arm and a leg and you will learn the ropes as you go along.

 

Deciding to wear an Hawaiian shirt (albeit unknowingly) for a black tie event might make you look foolish for a while. Trying something new is usually a risk worth taking. If it doesn’t work out, by time you will have moved on and so will everyone else. You would learn from your faux pas.

 

Enrolling for your Leadership programme and deciding to quit midway might be a decision that you would regret later on in life. It is like the tattoo that you thought would look cool but now comes across as tacky and cheap, but nothing much you can do about it. Some mistakes are irreversible. Maybe you’ll move on for a moment, but then you’ll glance in the mirror and be reminded of that choice all over again.Even years later, the decision leaves a mark.

 

The decisive moment in human evolution is perpetual.

 

 

The status quo is a cozy domicile. Because the comfort level there is so high, it is rarely considered as being in a state of impasse. Running hard to stand at the same place.

 

The tectonic shift to digital might be overwhelming. And in some cases fraught with risk and superfluous. But, in certain areas, leaders are finding it be impactful and efficient. The question is you were stuck(happy?) in your status quo and you didn’t move forward to embracing the possibility of changing & getting better. Being the happy laggard, you let it drift. And bided your time to follow when it had become a herd. Why? It’s easier to follow than to lead. Herd mentality and status quo are Siamese twins. Feeding off each other.

If you are waiting to do something because you are forced to is not something that leaders look at for growth and progress. We all suffer from the Hero Trap. Our abrupt shift might cause the change(with much friction) but they are rarely efficient and often destabilizing.

 

Possibilities are all around us, provided we are willing to take the lead. And the comforting truth is that we can.

 

 

 

 

 

 

 

 

 

The corner office can be an intimidating place. Especially if you are not the occupant. That said, if things have to move, you have to move.

 

You can gather courage and confidence and walk towards your CEOs office to discuss the idea in your head that you have been carrying around for weeks or you can walk away and become inconspicuous in your little cubicle hoping that she will not notice you.

 

An agitated customer is trying to track you down and you see the opportunity to go towards him and do your best to resolve the problem he is facing. Or you can walk away from it, ignore the multiple voice note messages and hope that the problem will wither away.

 

You can be fully enrolled in class, be up, front and centre, raise your hand and express yourself(get some airtime as they say) or you can move away to the back of the class and hope that the professor doesn’t pay attention.

 

This movement is about movement. You can move toward what you seek, what you want to change, what you want to create, what you want to impact. Alternately, you can move away from all of it and wish impasse wins the day.

 

It’s only after you’ve stepped outside your comfort zone that you begin to change, grow, and transform. We are here to learn about fear, not how to escape from it. Running away will never make you free.

 

So where are you headed? Towards or Away?

 

New thinking accompanies new possibilities! Ready?

 

 

 

If I am sounding audacious, it is because I want to. Sorry, if I am not apologetic about it.

 

Branding and Leadership are Siamese twins. The Brand Promise is a vibrant, living, changing saga called…Things We Care About. It requires Passion(ideally in all caps!)- the variety that only Inspired Leaders can project.

 

Franklin Roosevelt, America’s Brand Manager of Dignity and Freedom during the Great Depression( remember ” The Only Thing We Have To Fear is Fear Itself “) and World War II( “December 7, a date which will live forever in infamy”), said, ” it is necessary for the President to be the nation’s number one actor. “

 

That said, in fact all of leadership is an Act. It is an act called conveying the Brand Promise via demonstrated High Conviction in pursuit of Great Purpose.

 

That Great Purpose can be Democracy, Peace and Prosperity or it can come in various hues- be it the provision of the finest Indian cuisine in Dubai, the coolest business processes in the mortgage-banking industry in the US, or the Best-Ever Employee Independence Day picnic at your local organisation.

 

In any event, to carry it off, leaders of all descriptions must live and look the part. Some years ago, John Peers who was CEO of Technology Inc had said ” You can’t lead a cavalry charge if you think you look funny on a horse “. In fact, Roosevelt, no horseman as a result of his polio incapacitation, was careful never to be seen as incapacitated, what people saw about him was a consistent air of tenacity and confidence( like Churchill’s cigar, Roosevelt’s cigarette holder was an Oscar quality prop) during a time of mortal trial.

 

However, the Oscar goes to a certain Mohandas Gandhi(Father Of The Nation as he is remembered in India) who dressed brilliantly for the part of non-violent nation builder and chose his prop, the humble spinning wheel, with care. Mr G: ” You Must Be The Change That You Want To See In The World “.

 

Brand Leadership: A Great Story To Tell. Harvard Leadership Guru Howard Gardener writes in his fascinating book Leading Minds: An Anatomy of Leadership “Stories have identity. They are narratives that help individuals think about and feel who they are, where they come from, and where they are headed. They constitute the single most powerful in the leader’s arsenal.”

Great Leadership is Great Storytelling. Stories create the emotional context people need to locate themselves in a larger experience. Great enterprise leaders take on the ‘role'(read: the brand) of their company or product. Thus:

Steve Jobs is Apple, Bill Gates is Microsoft, Larry Ellison is Oracle, Andy Grove..is Intel, Sam Walton is(was)..Walmart, Richard Branson is Virgin Group, Anita Roddick is Body Shop, Giorgio Armani is Armani, Charles Schwab is …Charles Schwab, Oprah is..Oprah.

 

Real competition no longer revolves around market share. We are competing for attention…mind share, heart share, gut share.

 

 

 

Experience takes dreadfully high school-wages, but he teaches like no other- Thomas Carlyle

 

Recently I was in India for a surgery. With no skill, competence or experience in that area or any form of medicine, I was totally at sea and succumbed completely to the experience(and of course competence) of the specialist at the hospital. Not that I could have done anything else.

 

There are many such situations in life wherein the imbalance or asymmetry in the experience is  stark. And the person on the other side is aware of it. That you are going to do it only once. You are going to book a caterer for your wedding only once(hopefully!!). As a student, you are going to apply to university only once. Pick up funds for your start up from an angel investor only once. Go snorkelling in the Andamans with an expert once.

 

In all of these situations, the individuals or organisations that you are dealing with are fully aware that you will soon be gone while they would still be around. Subliminal power dynamics.

 

In such David V Golitath situations where the asymmetry is yawning, it is better to get a local guide who knows as much as the other expert but, is on your side, as your ally, your support, your navigator.

 

Little wonder it is said that students come and go while deans last for generations.

 

That said, being at ease with not knowing is crucial for answers to come to you.

 

 

ENDS

 

 

 

2024 marks the Silver Jubilee anniversary of Alan Donald getting run out in the 1999 World Cup Cricket semi-final against Australia and South Africa going out of the World Cup. And it is said that South Africa has never recovered from the ‘chokers ‘ tag after that in big ticket ICC tournaments.

 

For those who would like to see that disheartening or exuberant moment(depending on which side of the fence you are) unfold, here is the link to the video https://www.facebook.com/cricketworldcup/videos/401458807129583/

 

That moment in time was a well-documented cluster bomb in culture, exploding across traditional media. Imagine social and memes were available at scale back then as they are now.

 

Fast-forward to today. Culture is less top-down. Social has enabled a more bottom-up, bubble-up, decentralized way for culture to emerge. And the energy, velocity and amplification power of social is reshaping our world, enabling subcultures and shifting power to consumers and communities.

 

In a few days from now, Facebook will turn 20( launched on Feb 4, 2004). And introspect on what was and what is. Upending is an understatement. And it is an incredible time to be alive. Two of the world’s biggest democracies( India & the USA) will have an election year. Two wars that should have never started in the first place show no signs of ending. Is it time to go all guns blazing?

 

The need for brands to embed cultural integration has never been greater. To win attention and connect in this new environment, brands need to understand nuances and show empathy like never before. Because, this is a new context where there is not one easy-to-understand mainstream popular culture.

 

As people crave for new individuality, as the chorus gets more hoarse on climate crisis and the deafening silence amidst geo-political conflicts continues unabated, all of this while platforms struggle with attention scarcity, differentiation needs, AI disruption and advertising under pressure. But hey, it’s the new normal. Big social is having sort of a midlife crisis.

 

If we look into the future, through the lens of culture, nothing is more certain in the times to come than, uncertainty.

 

It is indeed time for a culture reset.

ENDS

 

It is tempting. And not unnatural to be doing so. In our privileged roles as parents, mentors, coaches, counsellors, captains etc, we have the opportunity to be courageous, generous, mindful and progressive. The person at the other end values you for what you can bring to the equation that takes her forward on the journey to better. And if you are expecting that you get to hear what you hope to hear as against what you need to hear, you are on the wrong train.

 

Your lawyer has to tell you where you are headed with your case based on ground reality and not driven by simply appeasing you. Your chartered accountant may tell you that your books of accounts are in shambles and they need to be fixed on the double. What you need to hear from your counsellor at high school is the right University to apply to based on your aptitude, goals, test scores and past performance and not build castles in the air. Imagine your doctor sugar coating his diagnosis in an effort to keep you away from anxiety and the real need of the hour.

 

The givers of this ” what you need to hear ” are playing their part responsibly. And in a lot of cases, it goes unappreciated. But, for them, the quest is for meaningful connection, to care enough and to make things better.

 

When you offer the ” what she needs to hear ” drill, you are potentially passing the baton and the accompanying energy to another person or cause bringing about a knock-on effect.

 

So, what are you saying that needs to be heard?

 

 

ENDS

 

There can be no better example of spontaneous collective action than what we see as a ” wave ” in sports stadiums around the world. It began to be called by commentators as  ‘ the Mexican Wave ‘ after they saw it during the Soccer World Cup in Mexico in 1986. Though, in reality the wave became a wave and originated in the state of Washington in the United States of America.

 

It is a curious social trend and for those unfamiliar with the concept- it entails one person( lets define this person as a ‘ provocateur ‘)- or at best a small group of people – standing up spontaneously in the middle of a huge audience, throwing their hands in the air and yodel-shouting some sort of noise. If it goes well, their neighbours catch on and do the same with a knock-on effect to other neighbours down the line until the controller of the jumbotron( commonly understood as a very large video display screen of a type used in venues such as sports stadiums) sees what’s happening  and trains the camera on the activity. At this point, the movement can take on a life of its own, gradually enveloping the entire stadium audience in a style until it collapses under its own weight.

 

That’s when it goes well. When it goes badly, the aspiring provocateur is left standing with arms in the air as he turns beet red and whimpers out a few feeble ” who’s with me’s ” before sitting down in shame to drown his sorrows. 

 

It comes as a relief that to activate social movements or spur economic growth, it rarely requires exposing yourself to the boos and laughs of tens of thousands of spectators. Thankfully!

The provocation activated requires us to work with and through an ecosystem to get things done. While the provocateur might see it as a very straightforward path to a desired outcome, they have very little ability to directly influence – except at the very outset- whether it is achieved. The intent is to create a knock-on effect that, once set in motion, you just have to hope that it is seen all the way through. That said, it begins with showing up and shipping out!

 

Are you making waves? Are you activating your ecosystem?

 

Before I conclude, I would urge you to read these books(if you have not already) to understand more about ecosystems, network effect and ubiquity:

The Interaction Field by Erich Joachimsthaler and The Platform Paradox by Mauro F Guillen

 

 

ENDS

 

 

 

 

 

There is a preamble and a constitution. That is the linear sequence. Every sovereign nation has it and that which is considered the highest law of the land. The preamble sets the stage for the constitution . It clearly communicates the intentions of the framers and the purpose of the document. The preamble is an introduction to the highest law of the land; it is not the law.

 

So, what am i getting at? Yours truly is guilty of beginning emails or any communication with courtesy lines like asking ” hope all well ” and a ” good morning ” wish. Before I get to the core of my agenda, I am looking at building a base. I realised that cutting to the chase is a better option.

 

You are making a presentation and begin with reading the room, exchanging pleasantries, clearing your throat, trying to get people’s attention and all of that. Time and attention starved people are not wanting any of that. They are there to hear or see your best part. So, get to the meat of the matter. Let the rubber hit the road.

 

In a day and age where everyone knows about everyone(atleast in the digital realm), your link or story or note or preamble has reached your potential audience well before you have. So, standing on ceremonies is passe. Wield your microphone and let it all out, and delight the daylights out of your audience.

Swimming is best learned and done at the deep end. The shallow end where your feet is already touching the floor offers you only a false sense of bravado.

 

Don’t let preparation be a place to hide. Make the things you want to make. Do the things that you want to do. You don’t need to feel ‘ready’- you will figure it along the way.

 

ENDS

 

This rant is not about conspicuous consumption and the increasing stuffocation that we add to our already overwhelmed lives. That said, it is fair to co relate buying with adding more.

 

When you go to a hardware store to get a hammer and a set of nails, what you are buying is far bigger than the tools. You are buying the feeling of admiring that portrait painting once it is hung on your living room wall. And that too again and again.

 

The book that you buy will yes of course find space in your book shelf or home library. That is stating the obvious. Then, what you are buying is the quest for broadening your knowledge, the thirst for understanding another person’s perspective and the possibility of acting on some of those pearls of wisdom.

 

It might seem trivial or superfluous. But, when you are making an investment in a pair of weights, a squat rack, a bench and a pair of running shoes, you are actually buying piece of mind, not just gym equipment. Because potentially, you are buying into a better lifestyle and a healthy body.

 

“Dreams shouldn’t be about what you can buy–they should be about what mark you leave in the world.” Claire Cross.

 

When you wear a new lens and begin to re-imagine, in a lot of cases, you are offered perspectives that are better, richer and game changing. Watch video here..

 

The sum is greater than the parts…

 

ENDS