{"id":917,"date":"2023-08-22T17:48:44","date_gmt":"2023-08-22T13:48:44","guid":{"rendered":"https:\/\/www.sureshdinakaran.com\/blog\/?p=917"},"modified":"2023-08-23T10:02:50","modified_gmt":"2023-08-23T06:02:50","slug":"are-you-putting-all-your-x-in-one-basket","status":"publish","type":"post","link":"https:\/\/www.sureshdinakaran.com\/blog\/2023\/08\/22\/are-you-putting-all-your-x-in-one-basket\/","title":{"rendered":"Are You Putting All Your X In One Basket? Y?"},"content":{"rendered":"
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Do pardon me. For disintermediating the age old adage ” Putting all your eggs in one basket <\/span><\/i>“. The X <\/span><\/b>is just a chance I took with phonetic\u00a0liberty.<\/div>\n
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If you put all your eggs in one basket, any fall will be a messy one. Any time you put all your eggs in one basket, you’re just one stumble away from catastrophe.<\/div>\n
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There are so many creators out there. And it’s a\u00a0<\/span>prosumer world<\/span><\/i>, an increasing tribe of people who do both, i.e. consume and create content, art etc. And now what has become de rigueur<\/span><\/i>, social media\u00a0appears<\/span><\/i> to have become the be all and end all of any content articulation, community engagement and community impacting.\u00a0<\/span><\/div>\n
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The number of platforms available is also tempting. The recent launch of\u00a0<\/span>Threads<\/span><\/i>\u00a0(Meta’s version of Twitter, now X<\/i>) saw almost 100 Million sign ups within a matter of days. The new kid on the block was the hottest thing in the social media world. Even within its threadbare duration<\/em> <\/span>of existence.<\/span><\/div>\n
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Meanwhile, other social-media platforms are losing steam. Twitter\u00a0<\/span><\/i>users(and advertisers) have been leaving the platform in droves. Average engagement on\u00a0Instagram<\/span><\/i>\u00a0has plummeted. Overall viewership on\u00a0TikTok<\/span><\/i>\u00a0is down, and the company faces the possibility of an outright ban in the United States.\u00a0Facebook<\/span><\/i>\u00a0is being referred to in the past tense already.<\/div>\n
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Change is the only constant. A lot of these\u00a0social media shiny objects<\/span><\/i> are losing steam. Sustainability is hard to come by beyond the\u00a0thrill of the chase<\/span><\/i>\u00a0and the incidental\u00a0afterglow<\/span><\/i>. Remember\u00a0MySpace, AOL Messenger, Netscape<\/span><\/i> etc- from red hot, warm, lukewarm, cold, beyond back burner, to dead and buried. \u00a0All of them were huge, until they weren’t. Here today, gone tomorrow.<\/div>\n
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That said, a lot of brands still continue to lean into these platforms in the hope that they will deliver their manna from heaven and get them their place in the sun with their audiences. Lulled and lured by the convenience and promise of ‘\u00a0quick\u00a0gains<\/span><\/i>\u00a0‘. That’s meaningless ‘\u00a0\u00a0sole searching<\/span><\/i>\u00a0‘ – putting all your eggs solely in the social media basket.\u00a0<\/em><\/span><\/div>\n
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As you decide to fire from a social platform’s shoulder, because it has audiences at all times of the day or night, that freebie comes to you with a Faustian bargain. Which is you <\/span>giving up control totally<\/i> to the intermediary, the platform. This intermediary dictates who sees your posts and how often, and it can unilaterally change policies, tweak algorithms, and generally do whatever it wants\u2014even if it puts an end to your business or influence.<\/span><\/span><\/div>\n
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Vanilla metrics don’t work. And engagements on social media are predominantly superficial<\/em><\/span>. \u00a0A small statistic as a wake up call: Of the\u00a095 million<\/span><\/i>\u00a0photos and videos posted every day on\u00a0Instagram<\/span><\/i>\u00a0and the\u00a0500 million tweets<\/span><\/i> shared every day, how many linger beyond a fraction of a second?<\/div>\n<\/div>\n
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We look, like, and promptly forget. And yet, we keep chasing these fleeting ideas that have the shortest of lives.\u200b\u00a0Gone before they are born<\/span><\/i>.\u00a0<\/span><\/div>\n
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The way to go is to be a\u00a0master of your space<\/span><\/i>– create your own blog, your own newsletter, your own email list, your own website etc. T<\/span><\/em>he Great Resignation<\/span><\/i>\u00a0is happening from social media platforms. But\u00a0nobody is giving up on email<\/span><\/i>. Well written emails with the right subject lines can fetch you upwards of 50%\u00a0open rates\u00a0<\/b>and a significant click through rate(CTR)<\/b>. Never will you get this kind of an engagement on any social media platform. Yes, the web and email seem unexciting. But time to put your money where your mouth is.<\/div>\n
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If the idea you have in mind is to make things last, run away from the latest fad. Seek things that age well.\u00a0Ozan Varol<\/b>\u00a0calls it ”\u00a0the\u00a0George Clooney Effect*<\/span><\/i>\u00a0“.<\/div>\n
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The Gorge Clooney Effect<\/span><\/i>\u00a0is\u00a0a term used to describe the phenomenon of people looking better as they age. It was named after actor\u00a0George Clooney<\/b>, who has often been described as looking more attractive as he ages. <\/span><\/div>\n
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How about aging as an asset rather than a liability<\/span>?<\/i><\/span><\/div>\n
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\u00a0<\/span><\/span><\/div>\n
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ENDS<\/b><\/span><\/span><\/div>\n<\/div>\n
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Do pardon me. For disintermediating the age old adage ” Putting all your eggs in one basket “. The X is just a chance I took with phonetic\u00a0liberty. If you put all your eggs in one basket, any fall will be a messy one. Any time you put all your eggs in one basket, you’re … Continue reading “Are You Putting All Your X In One Basket? Y?”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1053,1892,1886,1896,22,1882,1621,1893,1877,1660,484,1889,30,1897,1885,1887,1883,1894,1891,1879,1888,16,1890,1895,934,1878,814,1881,1884,1880],"class_list":["post-917","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-advertisers","tag-algorithms","tag-aol-messenger","tag-asset","tag-audiences","tag-blogs","tag-convenience","tag-ctr","tag-eggs","tag-email","tag-engagement","tag-faustian-bargain","tag-instagram","tag-liability","tag-myspace","tag-netscape","tag-newsletters","tag-open-rates","tag-posts","tag-prosumer","tag-shiny-object","tag-social-media","tag-social-platform","tag-the-george-clooney-effect","tag-the-great-resignation","tag-threads","tag-twitter","tag-users","tag-web","tag-x"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts\/917","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/comments?post=917"}],"version-history":[{"count":6,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts\/917\/revisions"}],"predecessor-version":[{"id":924,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts\/917\/revisions\/924"}],"wp:attachment":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/media?parent=917"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/categories?post=917"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/tags?post=917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}