<\/p>\n
A\u00a0pattern interrupt<\/em><\/strong><\/span>\u00a0is\u00a0anything that forces someone to change their natural pattern of thought. As a result, it is a technique that sales development and business development professionals use for a variety of situations in sales calls and sales processes.<\/p>\n <\/p>\n Pattern Interrupt<\/em><\/span>\u00a0is an\u00a0NLP (Neuro Linguistic Programming)<\/em><\/span>\u00a0technique for breaking a person’s usual habits by altering their mental, emotional, or behavioral state. Consider it an unexpected act that shocks them into a different state of mind.<\/p>\n <\/p>\n ” The purpose of an\u00a0elevator pitch<\/em><\/span>\u00a0is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over “-\u00a0Seth Godin<\/strong><\/p>\n <\/p>\n The brains of our audience are overloaded and preoccupied. Even a tiny bit of memory space is hard to come by. Experts will suggest the\u00a03C model<\/strong>\u00a0for your\u00a0elevator pitch<\/em><\/span>–\u00a0Clear, Concise & Compelling<\/em>. There is no shortage of advice floating around.<\/p>\n <\/p>\n What if we do a\u00a0pattern interrupt<\/em><\/span>\u00a0<\/strong>on the conventional\u00a0elevator pitch<\/em><\/strong><\/span>? Which typically has always been about you making a pitch to a potential business partner or employer in the shortest possible time frame.\u00a0No one ever bought anything on an elevator<\/em><\/span>. The elevator pitch isn\u2019t about selling your idea, because\u00a0a metaphorical elevator is a lousy place to make a pitch<\/em><\/span>.<\/p>\n <\/p>\n When you are trying to cram in your\u00a0perspective, your truth, your nuance, your past & your ambitions, all the while being judged, as you ride up a few floors, in just a few seconds, it is a sure fire way to failure.<\/p>\n So, how about putting the shoe on the other foot? We move from elevator pitch mode to a question mode, the\u00a0elevator question<\/em><\/span>. Beginning a conversation with the person you wish to connect with. Understanding who they are and what they want and then mapping it against who you are and what you want. So the\u00a0<\/em>elevator is like your trial room<\/em><\/span>\u00a0<\/em>to check if the fit is right. And if the fit is not right, it is a signal, an oppo<\/em>rtunity to help the other side, even if it is not from you.<\/p>\n <\/p>\n Rejection sets in when there is a mismatch of needs, narratives and what’s on offer. Rather than salivating over the prospect of the other person hiring you or doing business with you or fund you, calibrate your mind to think that no one can do these things. While you do that, open up the sunroof to bring in the sunshine of what you can help the other side with( and there are plenty of people whom you can help, mind you). And one way is\u00a0t<\/span>hat help could also come in the way of NOT making a pitch to them.<\/span><\/em><\/span><\/p>\n <\/p>\n Hustle<\/em><\/span>\u00a0is\u00a0de rigueur<\/em><\/span>\u00a0<\/strong>in our culture but a\u00a0pattern interrupt<\/em>\u00a0<\/span>that will work best is not to fall into the trap of hustling others.<\/p>\n <\/p>\n Building a\u00a0personal brand<\/em><\/strong>\u00a0<\/em>is an art. If you agree, this article from\u00a0BrandKnew<\/strong><\/a>\u00a0could be of interest,\u00a0https:\/\/www.brandknewmag.com\/you-need-to-establish-a-personal-brand-to-succeed-in-the-workplace-of-tomorrow-heres-how\/<\/a><\/p>\n <\/p>\n ENDS<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" The quintessential\u00a0elevator pitch\u00a0has been indoctrinated\u00a0into our culture for aeons. It is time to call time on that. A\u00a0pattern interrupt\u00a0is\u00a0anything that forces someone to change their natural pattern of thought. As a result, it is a technique that sales development and business development professionals use for a variety of situations in sales calls and … Continue reading “Un-Elevate The Elevator Pitch: Time For A Pattern Interrupt!”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[49,497,1827,1826,1833,1834,1831,130,1829,1828,1835,1825,1830,1832,571],"class_list":["post-888","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-brandknew","tag-culture","tag-elevator","tag-elevator-pitch","tag-fund","tag-hire","tag-hustle","tag-isd-global","tag-neuro-linguistic-programming","tag-nlp","tag-partner","tag-pattern-interrupt","tag-personal-brand","tag-pitch","tag-seth-godin"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts\/888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/comments?post=888"}],"version-history":[{"count":2,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts\/888\/revisions"}],"predecessor-version":[{"id":891,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts\/888\/revisions\/891"}],"wp:attachment":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/media?parent=888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/categories?post=888"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/tags?post=888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/www.sureshdinakaran.com\/blog\/wp-content\/uploads\/2023\/08\/Discern_Emailer.jpg\")
<\/p>\n