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” Another<\/strong> <\/span>” is one of those odd English words that have multiple and contradictory meanings.One definition is ‘ being one more in addition to one or more of the same kind<\/em><\/strong> ‘, like having another car payment or another piece of pizza( two more things none of us likely need).<\/p>\n <\/p>\n But ” another<\/strong> ” also means distinct or different from the one first considered. That puts an entirely different spin on things, and putting a space between the letters ( ” an other<\/strong><\/span><\/em> ” ), underscores the point.<\/p>\n <\/p>\n The world rarely needs ” another<\/strong> ” but it will always welcome ” an other<\/strong> <\/span><\/em>” -particularly in the most mature, crowded, commoditized industries, where sameness leads to staleness<\/strong><\/span><\/em>.<\/p>\n <\/p>\n Time after time another<\/em><\/strong> product or service gets superseded by an other<\/em><\/strong><\/span> product or service, making our lives more pleasant, more efficient, more productive or better in a host of additional ways.<\/p>\n Seeking ” an other<\/strong><\/em><\/span> ” is a sound strategy to keep pace with the inexorable march of creative destruction. In the marketplace, what is, will not always be<\/em><\/strong><\/span>, and what is to come, has not always been<\/em><\/strong><\/span>. The task of strategists<\/em><\/strong> therefore is to be agents of creation<\/em><\/strong><\/span> rather than victims of destruction<\/em><\/strong><\/span>. Our challenge is to pursue<\/em><\/strong><\/span> the new<\/em><\/strong><\/span> and unproven<\/em><\/strong><\/span> while we preserve<\/em><\/strong><\/span> the existing<\/em><\/strong><\/span> and profitable<\/em><\/strong><\/span>.<\/p>\n <\/p>\n Unless you can ensure your company, brand or service is continually and legitimately, ” an other<\/strong><\/span><\/em> “, it will always end up becoming just ” another<\/strong> “.<\/p>\n <\/p>\n As I conclude, I am encouraged to direct you to this article from BrandKnew<\/strong><\/a> about the need for Intersectionality in the Ad Industry<\/em><\/a>.<\/p>\n <\/p>\n ENDS<\/strong><\/p>\n <\/p>\n <\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" It’s amazing how a simple tap on the space bar can make such a difference. ” Another ” is one of those odd English words that have multiple and contradictory meanings.One definition is ‘ being one more in addition to one or more of the same kind ‘, like having another car payment … Continue reading “The World Doesn’t Need Another Ad Agency! NO!”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[340,1803,26,1797,1796,178,49,1798,189,304,130,1801,256,1799,1802,1800],"class_list":["post-870","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-ad-agency","tag-ad-industry","tag-advertising","tag-an-other","tag-another","tag-brand","tag-brandknew","tag-company-service","tag-creativity","tag-english","tag-isd-global","tag-sameness","tag-service","tag-space-bar","tag-staleness","tag-strategists"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t![\"\"](\"https:\/\/www.sureshdinakaran.com\/blog\/wp-content\/uploads\/2023\/08\/Bad-Product-Advertising-Morris-Hite.jpeg\")
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