<\/p>\n
And yes, there is a gray zone. The shape is essential to the sale.<\/p>\n
<\/p>\n
Let’s face it. Brands define who we are.<\/p>\n
<\/p>\n
Branding<\/span><\/strong><\/span><\/p>\n <\/p>\n Think of branding as expressing yourself.<\/span><\/p>\n <\/p>\n What do you wear to a job interview? A suit? A dress? Do you want to appear professional or casual? Sneakers? Heels ? Perfume ? Cologne? Do you shave? Put on makeup? What kind of lipstick? Red? Burgundy? Gloss?<\/p>\n <\/p>\n Marketing<\/span><\/strong><\/span><\/p>\n <\/p>\n Think of marketing as\u00a0making your case<\/span>.<\/span><\/p>\n <\/p>\n Why me? How do I fit into the organisation? What’s my experience? How do I make your life easier, better? How can I help you? What can I learn from you? What can you learn from me?<\/p>\n <\/p>\n <\/p>\n Without doubt it is becoming increasingly difficult to distinguish between these two disciplines.<\/p>\n <\/p>\n The way to see it is that brands need marketing just like a fish needing water. Without the crutch of marketing, brands simply will not get the eyeballs it need for survival.<\/p>\n <\/p>\n Yes, marketing has changed the world. Billboards alter our skylines, and commercials disrupt our entertainment experiences. But, it is not marketing that shapes humanity in such fundamental ways.<\/p>\n <\/p>\n Like it or not. It is brands that do.<\/p>\n <\/p>\n Branding is Expecting; Marketing is Parenting<\/span><\/strong><\/span>. More on this can be accessed at\u00a0BrandKnew<\/strong><\/a>.<\/strong><\/p>\n <\/p>\n ENDS<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" Branding\u00a0shapes.\u00a0Marketing sells. And yes, there is a gray zone. The shape is essential to the sale. Let’s face it. Brands define who we are. Branding Think of branding as expressing yourself. What do you wear to a job interview? A suit? A dress? Do you want to appear professional … Continue reading “Branding is Not Equal To Marketing!”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1745,37,49,14,1746,1743,1749,682,63,1744,1748,1747],"class_list":["post-843","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-billboards","tag-branding","tag-brandknew","tag-brands","tag-entertainment","tag-expecting","tag-expressing","tag-humanity","tag-marketing","tag-parenting","tag-selling","tag-shaping"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts\/843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/comments?post=843"}],"version-history":[{"count":3,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts\/843\/revisions"}],"predecessor-version":[{"id":847,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts\/843\/revisions\/847"}],"wp:attachment":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/media?parent=843"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/categories?post=843"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/tags?post=843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/www.sureshdinakaran.com\/blog\/wp-content\/uploads\/2023\/07\/not-equal-to.jpeg\")