{"id":768,"date":"2023-06-29T07:29:51","date_gmt":"2023-06-29T03:29:51","guid":{"rendered":"https:\/\/www.sureshdinakaran.com\/blog\/?p=768"},"modified":"2023-06-29T07:30:36","modified_gmt":"2023-06-29T03:30:36","slug":"your-audience-is-not-where-you-have-been-told-it-is","status":"publish","type":"post","link":"https:\/\/www.sureshdinakaran.com\/blog\/2023\/06\/29\/your-audience-is-not-where-you-have-been-told-it-is\/","title":{"rendered":"Your audience is not where you have been told it is"},"content":{"rendered":"<p>Did you get that? I am sorry if you thought otherwise.<\/p>\n<p>&nbsp;<\/p>\n<p><b>Brian Eno<\/b> is a musician par excellence. He is considered to be the inventor | father of what we refer to today as &#8216; <i><span style=\"color: #ff0000;\">ambient music<\/span><\/i> &#8216;. His quote is worth paying a load of attention to. Here goes:<\/p>\n<p>&nbsp;<\/p>\n<p>&#8221; People often want to aim for the biggest, the most obvious target and hit it smack in the bull&#8217;s eye &#8220;, <strong>Eno<\/strong> says. \u201cOf course with everybody else aiming there as well that makes it very hard to hit.\u201d The alternative? \u201c<span style=\"color: #ff0000;\">Shoot the arrow, then paint the target around it<\/span>,\u201d Eno explains. \u201c<em>Make the niches in which you finally reside<\/em>.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>What is the prognosis here?\u00a0<i><span style=\"color: #ff0000;\">Fly away from the competition<\/span><\/i>. We are so often tempted by the\u00a0<i><span style=\"color: #ff0000;\">SOS(Sea of Sameness)<\/span><\/i>, the resident comfort of\u00a0<span style=\"color: #ff0000;\"><i>herd mentality<\/i><\/span>\u00a0or the\u00a0<i><span style=\"color: #ff0000;\">wisdom of the crowds !! <\/span>. <\/i>Even though it is very much a drift into a tumultuous <i><span style=\"color: #ff0000;\">Red Ocean <\/span><\/i>territory. <span style=\"color: #ff0000;\"><em>Playing it safe has never been more dangerous.<\/em><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Instead of aiming for the same target as other writers, sportsmen, designers, musicians\u2014trying to out-write, out-play, out-sing or out-design them, focus on how you can stand out, your uniqueness.<\/p>\n<p>&nbsp;<\/p>\n<p>Time to stop suppressing your unique crafts and skills because they don&#8217;t conform, adhere or comply in the default ecosystem dictated by the omnipresent industrial complex of scale.<\/p>\n<p>&nbsp;<\/p>\n<p>Embrace your weirdness, idiosyncrasies, your anomalies, your contrasts and bring them to the foreground. And here&#8217;s the thing : <span style=\"color: #ff0000;\"><em>We notice things because of contrast<\/em><\/span>. Something stands out because it\u2019s different from what surrounds it. <span style=\"color: #ff0000;\"><em>Celebrate your difference<\/em><\/span>.<\/p>\n<div class=\"gmail_default\"><\/div>\n<div><\/div>\n<div>Time to woo your\u00a0<i><span style=\"color: #ff0000;\">AWE<\/span><\/i><b><i>dience<\/i><\/b>! Thankfully they are there ( what we refer to as the <span style=\"color: #ff0000;\"><em>MVA- Minimum Viable Audience<\/em><\/span>), willing to explore, experiment, discover and celebrate with your <i><span style=\"color: #ff0000;\">you<\/span>niqueness<\/i>.<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>ENDS<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you get that? I am sorry if you thought otherwise. &nbsp; Brian Eno is a musician par excellence. He is considered to be the inventor | father of what we refer to today as &#8216; ambient music &#8216;. His quote is worth paying a load of attention to. Here goes: &nbsp; &#8221; People often &hellip; <a href=\"https:\/\/www.sureshdinakaran.com\/blog\/2023\/06\/29\/your-audience-is-not-where-you-have-been-told-it-is\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Your audience is not where you have been told it is&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[259,1559,225,1558,1561,1557,1083,1322,1563,942,1562,1564,1560,1556],"class_list":["post-768","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-audience","tag-celebrate","tag-competition","tag-contrast","tag-crafts","tag-difference","tag-minimum-viable-audience","tag-mva","tag-red-ocean","tag-sea-of-sameness","tag-skills","tag-sos","tag-target","tag-uniqueness"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Fly away from the competition. We are so often tempted by the SOS(Sea of Sameness), the resident comfort of herd mentality or the wisdom of the crowds !! . Even though it is very much a drift into a tumultuous Red Ocean territory.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Suresh Dinakaran\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.sureshdinakaran.com\/blog\/2023\/06\/29\/your-audience-is-not-where-you-have-been-told-it-is\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.1.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_GB\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Suresh Dinakaran&#039;s Blog - Distilled, actionable insights on branding, innovation, creativity, leadership, soul enhancement, marketing, advertising and design thinking\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Your audience is not where you have been told it is - Suresh Dinakaran&#039;s Blog\" \/>\n\t\t<meta property=\"og:description\" content=\"Fly away from the competition. We are so often tempted by the SOS(Sea of Sameness), the resident comfort of herd mentality or the wisdom of the crowds !! . Even though it is very much a drift into a tumultuous Red Ocean territory.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.sureshdinakaran.com\/blog\/2023\/06\/29\/your-audience-is-not-where-you-have-been-told-it-is\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2023-06-29T03:29:51+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2023-06-29T03:30:36+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Your audience is not where you have been told it is - Suresh Dinakaran&#039;s Blog\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Fly away from the competition. We are so often tempted by the SOS(Sea of Sameness), the resident comfort of herd mentality or the wisdom of the crowds !! . Even though it is very much a drift into a tumultuous Red Ocean territory.\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/www.sureshdinakaran.com\\\/blog\\\/2023\\\/06\\\/29\\\/your-audience-is-not-where-you-have-been-told-it-is\\\/#blogposting\",\"name\":\"Your audience is not where you have been told it is - Suresh Dinakaran's Blog\",\"headline\":\"Your audience is not where you have been told it is\",\"author\":{\"@id\":\"https:\\\/\\\/www.sureshdinakaran.com\\\/blog\\\/author\\\/suresh\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/www.sureshdinakaran.com\\\/blog\\\/#organization\"},\"datePublished\":\"2023-06-29T07:29:51+04:00\",\"dateModified\":\"2023-06-29T07:30:36+04:00\",\"inLanguage\":\"en-GB\",\"commentCount\":3,\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.sureshdinakaran.com\\\/blog\\\/2023\\\/06\\\/29\\\/your-audience-is-not-where-you-have-been-told-it-is\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sureshdinakaran.com\\\/blog\\\/2023\\\/06\\\/29\\\/your-audience-is-not-where-you-have-been-told-it-is\\\/#webpage\"},\"articleSection\":\"Uncategorized, Audience, Celebrate, Competition, Contrast, crafts, Difference, Minimum Viable Audience, MVA, Red Ocean, Sea of Sameness, skills, SOS, Target, Uniqueness\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.sureshdinakaran.com\\\/blog\\\/2023\\\/06\\\/29\\\/your-audience-is-not-where-you-have-been-told-it-is\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.sureshdinakaran.com\\\/blog#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.sureshdinakaran.com\\\/blog\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.sureshdinakaran.com\\\/blog\\\/category\\\/uncategorized\\\/#listItem\",\"name\":\"Uncategorized\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.sureshdinakaran.com\\\/blog\\\/category\\\/uncategorized\\\/#listItem\",\"position\":2,\"name\":\"Uncategorized\",\"item\":\"https:\\\/\\\/www.sureshdinakaran.com\\\/blog\\\/category\\\/uncategorized\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.sureshdinakaran.com\\\/blog\\\/2023\\\/06\\\/29\\\/your-audience-is-not-where-you-have-been-told-it-is\\\/#listItem\",\"name\":\"Your audience is not where you have been told it is\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.sureshdinakaran.com\\\/blog#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.sureshdinakaran.com\\\/blog\\\/2023\\\/06\\\/29\\\/your-audience-is-not-where-you-have-been-told-it-is\\\/#listItem\",\"position\":3,\"name\":\"Your audience is not where you have been told it is\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.sureshdinakaran.com\\\/blog\\\/category\\\/uncategorized\\\/#listItem\",\"name\":\"Uncategorized\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.sureshdinakaran.com\\\/blog\\\/#organization\",\"name\":\"Suresh Dinakaran's Blog\",\"description\":\"Distilled, actionable insights on branding, innovation, creativity, leadership, soul enhancement, marketing, advertising and design thinking\",\"url\":\"https:\\\/\\\/www.sureshdinakaran.com\\\/blog\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.sureshdinakaran.com\\\/blog\\\/author\\\/suresh\\\/#author\",\"url\":\"https:\\\/\\\/www.sureshdinakaran.com\\\/blog\\\/author\\\/suresh\\\/\",\"name\":\"Suresh Dinakaran\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/www.sureshdinakaran.com\\\/blog\\\/2023\\\/06\\\/29\\\/your-audience-is-not-where-you-have-been-told-it-is\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5b0a0f09c0b2b7e5a054c4831847445f1b645d8ead91d47afb97a7ea308dcf80?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"Suresh Dinakaran\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sureshdinakaran.com\\\/blog\\\/2023\\\/06\\\/29\\\/your-audience-is-not-where-you-have-been-told-it-is\\\/#webpage\",\"url\":\"https:\\\/\\\/www.sureshdinakaran.com\\\/blog\\\/2023\\\/06\\\/29\\\/your-audience-is-not-where-you-have-been-told-it-is\\\/\",\"name\":\"Your audience is not where you have been told it is - Suresh Dinakaran's Blog\",\"description\":\"Fly away from the competition. We are so often tempted by the SOS(Sea of Sameness), the resident comfort of herd mentality or the wisdom of the crowds !! . Even though it is very much a drift into a tumultuous Red Ocean territory.\",\"inLanguage\":\"en-GB\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sureshdinakaran.com\\\/blog\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.sureshdinakaran.com\\\/blog\\\/2023\\\/06\\\/29\\\/your-audience-is-not-where-you-have-been-told-it-is\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/www.sureshdinakaran.com\\\/blog\\\/author\\\/suresh\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/www.sureshdinakaran.com\\\/blog\\\/author\\\/suresh\\\/#author\"},\"datePublished\":\"2023-06-29T07:29:51+04:00\",\"dateModified\":\"2023-06-29T07:30:36+04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.sureshdinakaran.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.sureshdinakaran.com\\\/blog\\\/\",\"name\":\"Suresh Dinakaran's Blog\",\"description\":\"Distilled, actionable insights on branding, innovation, creativity, leadership, soul enhancement, marketing, advertising and design thinking\",\"inLanguage\":\"en-GB\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.sureshdinakaran.com\\\/blog\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Your audience is not where you have been told it is - Suresh Dinakaran's Blog","description":"Fly away from the competition. We are so often tempted by the SOS(Sea of Sameness), the resident comfort of herd mentality or the wisdom of the crowds !! . Even though it is very much a drift into a tumultuous Red Ocean territory.","canonical_url":"https:\/\/www.sureshdinakaran.com\/blog\/2023\/06\/29\/your-audience-is-not-where-you-have-been-told-it-is\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/www.sureshdinakaran.com\/blog\/2023\/06\/29\/your-audience-is-not-where-you-have-been-told-it-is\/#blogposting","name":"Your audience is not where you have been told it is - Suresh Dinakaran's Blog","headline":"Your audience is not where you have been told it is","author":{"@id":"https:\/\/www.sureshdinakaran.com\/blog\/author\/suresh\/#author"},"publisher":{"@id":"https:\/\/www.sureshdinakaran.com\/blog\/#organization"},"datePublished":"2023-06-29T07:29:51+04:00","dateModified":"2023-06-29T07:30:36+04:00","inLanguage":"en-GB","commentCount":3,"mainEntityOfPage":{"@id":"https:\/\/www.sureshdinakaran.com\/blog\/2023\/06\/29\/your-audience-is-not-where-you-have-been-told-it-is\/#webpage"},"isPartOf":{"@id":"https:\/\/www.sureshdinakaran.com\/blog\/2023\/06\/29\/your-audience-is-not-where-you-have-been-told-it-is\/#webpage"},"articleSection":"Uncategorized, Audience, Celebrate, Competition, Contrast, crafts, Difference, Minimum Viable Audience, MVA, Red Ocean, Sea of Sameness, skills, SOS, Target, Uniqueness"},{"@type":"BreadcrumbList","@id":"https:\/\/www.sureshdinakaran.com\/blog\/2023\/06\/29\/your-audience-is-not-where-you-have-been-told-it-is\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/www.sureshdinakaran.com\/blog#listItem","position":1,"name":"Home","item":"https:\/\/www.sureshdinakaran.com\/blog","nextItem":{"@type":"ListItem","@id":"https:\/\/www.sureshdinakaran.com\/blog\/category\/uncategorized\/#listItem","name":"Uncategorized"}},{"@type":"ListItem","@id":"https:\/\/www.sureshdinakaran.com\/blog\/category\/uncategorized\/#listItem","position":2,"name":"Uncategorized","item":"https:\/\/www.sureshdinakaran.com\/blog\/category\/uncategorized\/","nextItem":{"@type":"ListItem","@id":"https:\/\/www.sureshdinakaran.com\/blog\/2023\/06\/29\/your-audience-is-not-where-you-have-been-told-it-is\/#listItem","name":"Your audience is not where you have been told it is"},"previousItem":{"@type":"ListItem","@id":"https:\/\/www.sureshdinakaran.com\/blog#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/www.sureshdinakaran.com\/blog\/2023\/06\/29\/your-audience-is-not-where-you-have-been-told-it-is\/#listItem","position":3,"name":"Your audience is not where you have been told it is","previousItem":{"@type":"ListItem","@id":"https:\/\/www.sureshdinakaran.com\/blog\/category\/uncategorized\/#listItem","name":"Uncategorized"}}]},{"@type":"Organization","@id":"https:\/\/www.sureshdinakaran.com\/blog\/#organization","name":"Suresh Dinakaran's Blog","description":"Distilled, actionable insights on branding, innovation, creativity, leadership, soul enhancement, marketing, advertising and design thinking","url":"https:\/\/www.sureshdinakaran.com\/blog\/"},{"@type":"Person","@id":"https:\/\/www.sureshdinakaran.com\/blog\/author\/suresh\/#author","url":"https:\/\/www.sureshdinakaran.com\/blog\/author\/suresh\/","name":"Suresh Dinakaran","image":{"@type":"ImageObject","@id":"https:\/\/www.sureshdinakaran.com\/blog\/2023\/06\/29\/your-audience-is-not-where-you-have-been-told-it-is\/#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/5b0a0f09c0b2b7e5a054c4831847445f1b645d8ead91d47afb97a7ea308dcf80?s=96&d=mm&r=g","width":96,"height":96,"caption":"Suresh Dinakaran"}},{"@type":"WebPage","@id":"https:\/\/www.sureshdinakaran.com\/blog\/2023\/06\/29\/your-audience-is-not-where-you-have-been-told-it-is\/#webpage","url":"https:\/\/www.sureshdinakaran.com\/blog\/2023\/06\/29\/your-audience-is-not-where-you-have-been-told-it-is\/","name":"Your audience is not where you have been told it is - Suresh Dinakaran's Blog","description":"Fly away from the competition. We are so often tempted by the SOS(Sea of Sameness), the resident comfort of herd mentality or the wisdom of the crowds !! . Even though it is very much a drift into a tumultuous Red Ocean territory.","inLanguage":"en-GB","isPartOf":{"@id":"https:\/\/www.sureshdinakaran.com\/blog\/#website"},"breadcrumb":{"@id":"https:\/\/www.sureshdinakaran.com\/blog\/2023\/06\/29\/your-audience-is-not-where-you-have-been-told-it-is\/#breadcrumblist"},"author":{"@id":"https:\/\/www.sureshdinakaran.com\/blog\/author\/suresh\/#author"},"creator":{"@id":"https:\/\/www.sureshdinakaran.com\/blog\/author\/suresh\/#author"},"datePublished":"2023-06-29T07:29:51+04:00","dateModified":"2023-06-29T07:30:36+04:00"},{"@type":"WebSite","@id":"https:\/\/www.sureshdinakaran.com\/blog\/#website","url":"https:\/\/www.sureshdinakaran.com\/blog\/","name":"Suresh Dinakaran's Blog","description":"Distilled, actionable insights on branding, innovation, creativity, leadership, soul enhancement, marketing, advertising and design thinking","inLanguage":"en-GB","publisher":{"@id":"https:\/\/www.sureshdinakaran.com\/blog\/#organization"}}]},"og:locale":"en_GB","og:site_name":"Suresh Dinakaran's Blog - Distilled, actionable insights on branding, innovation, creativity, leadership, soul enhancement, marketing, advertising and design thinking","og:type":"article","og:title":"Your audience is not where you have been told it is - Suresh Dinakaran's Blog","og:description":"Fly away from the competition. We are so often tempted by the SOS(Sea of Sameness), the resident comfort of herd mentality or the wisdom of the crowds !! . Even though it is very much a drift into a tumultuous Red Ocean territory.","og:url":"https:\/\/www.sureshdinakaran.com\/blog\/2023\/06\/29\/your-audience-is-not-where-you-have-been-told-it-is\/","article:published_time":"2023-06-29T03:29:51+00:00","article:modified_time":"2023-06-29T03:30:36+00:00","twitter:card":"summary_large_image","twitter:title":"Your audience is not where you have been told it is - Suresh Dinakaran's Blog","twitter:description":"Fly away from the competition. We are so often tempted by the SOS(Sea of Sameness), the resident comfort of herd mentality or the wisdom of the crowds !! . Even though it is very much a drift into a tumultuous Red Ocean territory."},"aioseo_meta_data":{"post_id":"768","title":"","description":"Fly away from the competition. We are so often tempted by the\u00a0SOS(Sea of Sameness), the resident comfort of\u00a0herd mentality\u00a0or the\u00a0wisdom of the crowds !! . Even though it is very much a drift into a tumultuous Red Ocean territory.","keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2023-07-17 09:29:21","updated":"2026-02-06 09:59:45","seo_analyzer_scan_date":null,"focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.sureshdinakaran.com\/blog\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.sureshdinakaran.com\/blog\/category\/uncategorized\/\" title=\"Uncategorized\">Uncategorized<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tYour audience is not where you have been told it is\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/www.sureshdinakaran.com\/blog"},{"label":"Uncategorized","link":"https:\/\/www.sureshdinakaran.com\/blog\/category\/uncategorized\/"},{"label":"Your audience is not where you have been told it is","link":"https:\/\/www.sureshdinakaran.com\/blog\/2023\/06\/29\/your-audience-is-not-where-you-have-been-told-it-is\/"}],"_links":{"self":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts\/768","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/comments?post=768"}],"version-history":[{"count":1,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts\/768\/revisions"}],"predecessor-version":[{"id":770,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts\/768\/revisions\/770"}],"wp:attachment":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/media?parent=768"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/categories?post=768"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/tags?post=768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}