{"id":768,"date":"2023-06-29T07:29:51","date_gmt":"2023-06-29T03:29:51","guid":{"rendered":"https:\/\/www.sureshdinakaran.com\/blog\/?p=768"},"modified":"2023-06-29T07:30:36","modified_gmt":"2023-06-29T03:30:36","slug":"your-audience-is-not-where-you-have-been-told-it-is","status":"publish","type":"post","link":"https:\/\/www.sureshdinakaran.com\/blog\/2023\/06\/29\/your-audience-is-not-where-you-have-been-told-it-is\/","title":{"rendered":"Your audience is not where you have been told it is"},"content":{"rendered":"<p>Did you get that? I am sorry if you thought otherwise.<\/p>\n<p>&nbsp;<\/p>\n<p><b>Brian Eno<\/b> is a musician par excellence. He is considered to be the inventor | father of what we refer to today as &#8216; <i><span style=\"color: #ff0000;\">ambient music<\/span><\/i> &#8216;. His quote is worth paying a load of attention to. Here goes:<\/p>\n<p>&nbsp;<\/p>\n<p>&#8221; People often want to aim for the biggest, the most obvious target and hit it smack in the bull&#8217;s eye &#8220;, <strong>Eno<\/strong> says. \u201cOf course with everybody else aiming there as well that makes it very hard to hit.\u201d The alternative? \u201c<span style=\"color: #ff0000;\">Shoot the arrow, then paint the target around it<\/span>,\u201d Eno explains. \u201c<em>Make the niches in which you finally reside<\/em>.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>What is the prognosis here?\u00a0<i><span style=\"color: #ff0000;\">Fly away from the competition<\/span><\/i>. We are so often tempted by the\u00a0<i><span style=\"color: #ff0000;\">SOS(Sea of Sameness)<\/span><\/i>, the resident comfort of\u00a0<span style=\"color: #ff0000;\"><i>herd mentality<\/i><\/span>\u00a0or the\u00a0<i><span style=\"color: #ff0000;\">wisdom of the crowds !! <\/span>. <\/i>Even though it is very much a drift into a tumultuous <i><span style=\"color: #ff0000;\">Red Ocean <\/span><\/i>territory. <span style=\"color: #ff0000;\"><em>Playing it safe has never been more dangerous.<\/em><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Instead of aiming for the same target as other writers, sportsmen, designers, musicians\u2014trying to out-write, out-play, out-sing or out-design them, focus on how you can stand out, your uniqueness.<\/p>\n<p>&nbsp;<\/p>\n<p>Time to stop suppressing your unique crafts and skills because they don&#8217;t conform, adhere or comply in the default ecosystem dictated by the omnipresent industrial complex of scale.<\/p>\n<p>&nbsp;<\/p>\n<p>Embrace your weirdness, idiosyncrasies, your anomalies, your contrasts and bring them to the foreground. And here&#8217;s the thing : <span style=\"color: #ff0000;\"><em>We notice things because of contrast<\/em><\/span>. Something stands out because it\u2019s different from what surrounds it. <span style=\"color: #ff0000;\"><em>Celebrate your difference<\/em><\/span>.<\/p>\n<div class=\"gmail_default\"><\/div>\n<div><\/div>\n<div>Time to woo your\u00a0<i><span style=\"color: #ff0000;\">AWE<\/span><\/i><b><i>dience<\/i><\/b>! Thankfully they are there ( what we refer to as the <span style=\"color: #ff0000;\"><em>MVA- Minimum Viable Audience<\/em><\/span>), willing to explore, experiment, discover and celebrate with your <i><span style=\"color: #ff0000;\">you<\/span>niqueness<\/i>.<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>ENDS<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you get that? I am sorry if you thought otherwise. &nbsp; Brian Eno is a musician par excellence. He is considered to be the inventor | father of what we refer to today as &#8216; ambient music &#8216;. His quote is worth paying a load of attention to. Here goes: &nbsp; &#8221; People often &hellip; <a href=\"https:\/\/www.sureshdinakaran.com\/blog\/2023\/06\/29\/your-audience-is-not-where-you-have-been-told-it-is\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Your audience is not where you have been told it is&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[259,1559,225,1558,1561,1557,1083,1322,1563,942,1562,1564,1560,1556],"class_list":["post-768","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-audience","tag-celebrate","tag-competition","tag-contrast","tag-crafts","tag-difference","tag-minimum-viable-audience","tag-mva","tag-red-ocean","tag-sea-of-sameness","tag-skills","tag-sos","tag-target","tag-uniqueness"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts\/768","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/comments?post=768"}],"version-history":[{"count":1,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts\/768\/revisions"}],"predecessor-version":[{"id":770,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts\/768\/revisions\/770"}],"wp:attachment":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/media?parent=768"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/categories?post=768"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/tags?post=768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}