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Responsibility in advertising\u00a0requires that all stakeholders honor their obligations to one another. Advertising over the years has evolved beyond just focusing on grabbing consumer\u2019s attention by catchy jingles, videos and packaging to a more refined medium with a certain sort of narrative. And while it\u2019s still criticized for a lot of the ills that comprise the more negative aspects of modern consumerism, there is little doubt about its ability to deliver complex, far-reaching messages and forming an instant connect with the psyche.<\/p>\n
An interesting look at advertising and the humanistic approach can be had from this article in\u00a0BrandKnew<\/strong><\/a><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Walking a tightrope. On delicate ice. Purposeful provocation\u00a0is the idea. A warm cozy hug or a splash of cold water on your face. A salve or a wake up call. Both are responsibilities. Responsibility in advertising\u00a0requires that all stakeholders honor their obligations to one another. Advertising over the years has evolved beyond just focusing on … Continue reading “Is Advertising is really bad at being kind?”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1080,26,49,998,1507,51,1506,1505,1503,923,1504],"class_list":["post-751","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-ads","tag-advertising","tag-brandknew","tag-communication","tag-consumer-attention","tag-consumerism","tag-humanistic","tag-messaging","tag-purposeful-provocation","tag-responsibility","tag-wake-up-call"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t