{"id":741,"date":"2023-05-10T17:08:26","date_gmt":"2023-05-10T13:08:26","guid":{"rendered":"https:\/\/www.sureshdinakaran.com\/blog\/?p=741"},"modified":"2023-05-10T17:08:26","modified_gmt":"2023-05-10T13:08:26","slug":"caution-the-value-of-marketing-is-not-where-you-have-been-told-it-is","status":"publish","type":"post","link":"https:\/\/www.sureshdinakaran.com\/blog\/2023\/05\/10\/caution-the-value-of-marketing-is-not-where-you-have-been-told-it-is\/","title":{"rendered":"CAUTION: THE VALUE OF MARKETING IS NOT WHERE YOU HAVE BEEN TOLD IT IS"},"content":{"rendered":"

Let us begin with defining what Marketing is NOT!<\/p>\n

Marketing isn\u2019t the act of getting people to buy what you\u2019re paid to sell them.<\/em><\/strong><\/span><\/p>\n

Marketing is about probabilities and likelihoods<\/em><\/strong><\/span>.\u00a0It’s about\u00a0moving people<\/em><\/strong>, both metaphorically and otherwise.<\/p>\n

Nobody gives a flying shit about your philosophy. Write that in big letters above your desk.<\/p>\n

“Brand purpose<\/strong>” is the first hiding place of bad marketers. We have seen enough and more of ‘\u00a0purpose washing<\/strong>\u00a0‘. People see through that.<\/p>\n

Time to reconsider your tired email lists, sneaky retargeting and costly pre-roll ads.<\/p>\n

Instead, reach for\u00a0next-generation experiences\u00a0<\/strong>that\u00a0touch people\u2019s hearts\u00a0<\/strong>and\u00a0move their minds.<\/strong><\/p>\n

Give your audience\u00a0genuine human emotions<\/strong>: goosebumps \u2014 quicken pulses, and they\u2019ll never forget you.<\/p>\n

Marketing’s value has a different domicile unlike perceived and practiced. So, it’s not about where YOU are but where YOU should be.<\/p>\n

ENDS\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Let us begin with defining what Marketing is NOT! Marketing isn\u2019t the act of getting people to buy what you\u2019re paid to sell them. Marketing is about probabilities and likelihoods.\u00a0It’s about\u00a0moving people, both metaphorically and otherwise. Nobody gives a flying shit about your philosophy. Write that in big letters above your desk. “Brand purpose” is … Continue reading “CAUTION: THE VALUE OF MARKETING IS NOT WHERE YOU HAVE BEEN TOLD IT IS”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1079,1490,13,63,1489,1491,1488],"class_list":["post-741","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-brand-purpose","tag-human-emotions","tag-marketers","tag-marketing","tag-next-generation-experiences","tag-purpose-washing","tag-value"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts\/741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/comments?post=741"}],"version-history":[{"count":1,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts\/741\/revisions"}],"predecessor-version":[{"id":743,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts\/741\/revisions\/743"}],"wp:attachment":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/media?parent=741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/categories?post=741"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/tags?post=741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}