You bet!<\/p>\n
<\/p>\n
Back in the 1920s,\u00a0Harvard Business School(HBS)<\/strong>\u00a0professors decided to develop and experiment with innovative and unique business instruction methods. As the first school in the world to design a signature, distinctive program in business, later to be called the\u00a0MBA<\/strong><\/span>, there was a need for a teaching method that would benefit this novel approach.<\/p>\n <\/p>\n <\/p>\n Central to the case method<\/strong><\/span> is the idea that students are not provided the \u201canswer\u201d or resolution to the problem at hand. Instead, just like a board member, CEO, or manager, the student is forced to analyze a situation and find solutions without full knowledge of all methods and facts. Without excluding more traditional aspects, such as interaction with professors and textbooks, the case method provides the student with the opportunity to think and act like managers.<\/p>\n <\/p>\n <\/p>\n HBS professors<\/strong> selected and took a few pages to summarize recent events, momentous challenges, strategic planning, and important decisions undertaken by major companies and organizations. The idea was, and remains to this day, that through direct contact with a real-world case, students will think independently about those facts, discuss and compare their perspectives and findings with their peers, and eventually discover a new concept on their own. So far, so good.<\/p>\n <\/p>\n <\/p>\n In lecture courses, claimed a\u00a0Harvard<\/strong>\u00a0professor, students \u201d are waiting for you to give the \u2018answer \u2018 \u201c.\u00a0There is a built-in bias against action<\/i><\/strong><\/span>. What we say with the case method is : \u201d Look, I know you don\u2019t have enough information, but given the information you do have, what are you going to do? \u201c.<\/p>\n <\/p>\n <\/p>\n Consider\u00a0a typical scenario. James is the\u00a0CEO\u00a0<\/strong>of MegaCorp Inc<\/strong>. What should the company do now? The professor and almost 90 of James\u2019 classmates anxiously await his response to the totally \u2018 cold call<\/em><\/strong><\/span> \u2018- designed to ensure that students have prepared the case. James did give it a long thought. After all, he was told that the case study method is intended to \u201d\u00a0challenge conventional thinking<\/i>\u00a0<\/span><\/strong>\u201c. He has also been reminded that\u00a0good managers are decisive, good\u00a0MBA\u00a0<\/strong>students must take a stand. So James swallows hard and ans<\/i>wers the question.<\/p>\n <\/p>\n <\/p>\n \u201d How can I answer the question? \u201c- James begins. \u201d I barely heard about MegaCorp Inc<\/strong> before yesterday. Yet today, you want me to pronounce on its strategy. As is typical at Harvard<\/strong>, James was working on two other case studies the previous night, so he barely had a couple of hours to prepare on the MegaCorp Inc<\/strong> case. He had never knowingly used any of the MegaCorp products. Until the previous day he did not even know that the rat poison that he used on his basement was made by the same MegaCorp Inc<\/strong>. He had never visited any of its factories nor has been anywhere close to \u2018 You Never Know Where, Newfoundland<\/strong> \u2018, where MegaCorp<\/strong> is headquartered. He has never spoken to any of the company\u2019s customers(except of course himself). James says \u201d My previous experience(the little there was) took place in a furniture company. MegaCorp<\/strong> is a high-tech company and I am a very low tech guy. All I have to go by are these few pages. This is a superficial exercise. I refuse to answer your question \u201c.<\/p>\n <\/p>\n <\/p>\n What happens to James? At the business school, I will let you hazard(?) a guess. But from there James moves back to the furniture business, where he immerses himself in the products, the process, the people. And with his courage to be decisive and with an appetite to challenge conventional thinking, James rises to the position of the CEO<\/strong>. There with hardly any \u2018\u00a0industry analysts<\/i>\u00a0<\/span><\/strong>\u2018 at all, James and his colleagues learn their way to a strategy that transforms the furniture business.<\/p>\n <\/p>\n <\/p>\n Meanwhile, John, who is sitting next to James in class jumps in. He too has never been to \u2018 You Never Know Where, Newfoundland<\/strong> \u2018. But that doesn\u2019t stop him.He makes a clever point or two and gets that coveted Harvard MBA<\/strong><\/em><\/span>. This gets him into a \u2018\u00a0prestigious consulting\u00a0firm<\/i> \u2018(surprise..surprise), where as in those case study classes, he leaps from one situation to another, each time making a clever point or two, concerning issues he recently knew nothing about, always leaving the firm before implementation (action) begins.<\/i><\/p>\n <\/p>\n <\/p>\n As this kind of experience rolls in, John doesn\u2019t take far too long in becoming the CEO<\/strong> of a major appliance company.(He never consulted for one but it does remind him of that MegaCorp<\/strong> case study). There, after\u00a0downsizing<\/i>( it\u2019s fashionable you see) a few thousand unsuspecting Human Resources<\/strong>, he formulates a ” glitzy high-tech strategy<\/em><\/strong> “, which is implemented so to speak, through a dramatic program of acquisitions.\u00a0 What happens to that? Guess again!!<\/p>\n <\/p>\n <\/p>\n Readers (of the book \u2018\u00a0What they Really Teach You At Harvard Business School<\/strong> \u2018by\u00a0Philip Delves Broughton<\/strong>) are probably asking , \u2018 Read the case and do that analysis in two to four hours?\u2019 Harvard\u2019s answer is YES<\/strong>. Students need to prepare two to three cases each day..so (they) must work toward getting their analysis done fast as well done well.<\/p>\n <\/p>\n <\/p>\n Some years back,\u00a0HBS<\/strong>\u00a0ran an ad in\u00a0The Economist<\/strong>\u00a0for its\u00a0executive education programs<\/i>. It had a dapper, uber smart looking executive-woman saying, \u201d We studied four companies a day. This isn’t a theory. This is an experience.\u201d<\/p>\n <\/p>\n Sorry. This is nonsense.<\/p>\n <\/p>\n <\/p>\n There was a book\u00a0released in 1990 called \u2018\u00a0Inside the Harvard Business School<\/strong>\u00a0\u2018 by\u00a0David Ewing<\/strong>, for long, an\u00a0insider. The first line of the book makes a sweeping statement \u201d The Harvard Business School is probably the most powerful private institution in the world<\/span><\/strong> \u201c.\u00a0 <\/em>The book listed\u00a019 Harvard alumni\u00a0who had made it to the very top, the school\u2019s superstars as of 1990.If you took a look at the post 1990 records of all 19, to see how they fared, there was only one word to describe it- BADLY. <\/em>10 of them clearly seem to have failed(meaning their company went bankrupt), they were forced out of the CEO<\/strong> chair or a major merger backfired, or the like. Performance of another four appeared to be very questionable. The other five seem to have done fine.<\/p>\n <\/p>\n <\/p>\n To conclude, most MBA<\/strong> students enter the prestigious HBS<\/strong> or similarly profiled hallowed Ivy Leagues<\/strong> smart, determined, aggressive. There, case studies teach them how to pronounce clearly on situations they know little about , while analytic techniques give them the impression that they can tackle any problem- no in-depth experience required. With graduation comes the confidence of having been to a proper business school, not to mention the \u2018 old boys<\/strong> \u2018 network that can boost them to the top. Then what??<\/p>\n <\/p>\n Begs the question!! Case Study or Case Unsteady? Ready. (Case) Study. Go !!<\/em><\/strong><\/span><\/p>\n <\/p>\n ENDS<\/strong><\/p>\n <\/p>\n <\/p>\n \u00a0<\/span><\/p>\n \u00a0<\/span><\/p>\n <\/p>\n \u00a0<\/span><\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" You bet! Back in the 1920s,\u00a0Harvard Business School(HBS)\u00a0professors decided to develop and experiment with innovative and unique business instruction methods. As the first school in the world to design a signature, distinctive program in business, later to be called the\u00a0MBA, there was a need for a teaching method that would benefit this novel approach. … Continue reading “Is there a case to revisit the Case Study Method?”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[848,834,92,844,410,478,836,1473,845,408,586,847,1474,1472],"class_list":["post-721","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-alumni","tag-case-study","tag-ceo","tag-david-ewing","tag-harvard","tag-harvard-business-review","tag-hbs","tag-human-resources","tag-inside-the-harvard-business-school","tag-ivy-league","tag-organisations","tag-philip-delves-broughton","tag-professors","tag-what-they-dont-teach-you-at-harvard-business-school"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts\/721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/comments?post=721"}],"version-history":[{"count":2,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts\/721\/revisions"}],"predecessor-version":[{"id":723,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts\/721\/revisions\/723"}],"wp:attachment":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/media?parent=721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/categories?post=721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/tags?post=721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}