{"id":546,"date":"2022-01-11T05:27:41","date_gmt":"2022-01-11T05:27:41","guid":{"rendered":"https:\/\/www.sureshdinakaran.com\/blog\/?p=546"},"modified":"2022-01-11T05:27:48","modified_gmt":"2022-01-11T05:27:48","slug":"what-was-cooking-at-apple-the-past-decade","status":"publish","type":"post","link":"https:\/\/www.sureshdinakaran.com\/blog\/2022\/01\/11\/what-was-cooking-at-apple-the-past-decade\/","title":{"rendered":"What was ‘Cooking ‘ at Apple the past decade?"},"content":{"rendered":"

What is Tim Cook’s Secret Sauce?<\/strong><\/p>\n

There will be case studies, books, documentaries about Apple under Tim Cook, but right now inspired by a sharp piece in FT<\/em>\u00a0that points out what Cook did with Apple. The piece by Patrick McGee quotes Dan Wang, professor of business at Columbia University.<\/p>\n

\u201c[Steve] Jobs had an amazing run, he says, but his focus on products meant revenues were inherently volatile, like that of a fashion company. \u2018If you can predict next year\u2019s consumer tastes, then you enjoy all the riches\u2014it\u2019s winner takes all,\u2019 he says. \u2018But if you get it wrong, you bear that cost. And what Tim Cook did well is to take Apple out of this cycle of having to search for a new hit product every time\u2019\u2026<\/p>\n

\u201cTwo major products have emerged in Cook\u2019s first decade, AirPods and the Apple Watch\u2014big successes with market shares of 25% and 31%, respectively. But the services division has proved far more significant. Last year it delivered nearly $70bn in revenue\u2014roughly double that of the Mac, iPad or wearables divisions\u2014and margins were 70%.<\/p>\n

\u201cDuring his time at the helm, Apple\u2019s annual revenues have ballooned from $108bn in the year he took over to $365bn in 2021. Net profits have grown 3.7 times, from $26bn to $95bn.<\/p>\n

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\n\u201cBut more significant is how Cook has built a services juggernaut to eke out every penny of the Apple ecosystem, garnering a steady stream of recurring revenues from App Store fees and nearly 800m customers paying for digital media that expanded during his tenure. That substantially reduced Apple\u2019s dependence on the iPhone\u2014and propelled the company\u2019s share price to a level where its price-to-earnings ratio is now three times higher than what it was a decade ago.\u201d<\/p>\n

You can dig deeper in the FT article titled Apple at $3tn: the enigma of Tim Cook<\/a><\/p>\n

ENDS<\/p>\n","protected":false},"excerpt":{"rendered":"

What is Tim Cook’s Secret Sauce? There will be case studies, books, documentaries about Apple under Tim Cook, but right now inspired by a sharp piece in FT\u00a0that points out what Cook did with Apple. The piece by Patrick McGee quotes Dan Wang, professor of business at Columbia University. \u201c[Steve] Jobs had an amazing run, … Continue reading “What was ‘Cooking ‘ at Apple the past decade?”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[915,916,172,922,914,92,919,918,917,920,326,921,912,913],"class_list":["post-546","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-airpods","tag-app-sore","tag-apple","tag-apple-ecosystem","tag-apple-watch","tag-ceo","tag-columbia-university","tag-dan-wang","tag-digial-media","tag-financial-times","tag-iphone","tag-patrick-mcgee","tag-seve-jobs","tag-tim-cook"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts\/546","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/comments?post=546"}],"version-history":[{"count":1,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts\/546\/revisions"}],"predecessor-version":[{"id":550,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts\/546\/revisions\/550"}],"wp:attachment":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/media?parent=546"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/categories?post=546"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/tags?post=546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}