{"id":51,"date":"2013-11-12T10:39:42","date_gmt":"2013-11-12T10:39:42","guid":{"rendered":"http:\/\/blog.sureshdinakaran.com\/wordpress\/?p=51"},"modified":"2013-11-12T10:39:42","modified_gmt":"2013-11-12T10:39:42","slug":"is-your-brand-xy","status":"publish","type":"post","link":"https:\/\/www.sureshdinakaran.com\/blog\/2013\/11\/12\/is-your-brand-xy\/","title":{"rendered":"Is your brand X\u2019y?"},"content":{"rendered":"

No its not the preserve of the select phew! Or Reality Television. Y should it be? It need not remain a steadfast tenant at number 24 in the alphabets table. Everybody can have it. What is your X Factor? How can it help you succeed?<\/p>\n

We can no longer emoshun<\/i><\/b> it. We are talking emotions. The kind of conceptual branding that is about finding the all-important X Factor and getting that message out there.<\/p>\n

\"X<\/a><\/p>\n

It\u2019s a different math. This X Factor is about creating engagement, arousing emotion and that which demonstrates how even the most unlikely brands can find an emotional touchstone: sadness, joy, anger, loyalty, laughter, frustration, pride and many other emotions. The X factor is (surprise, surprise) multiplies<\/i><\/b> attention, attraction, appeal and action.<\/i><\/b><\/p>\n

Lets travel beyond the typical visual clue. The DNA of a unique, differentiated brand is far more than just a logo, a typography set and colour palette. The plate needs to be fuller. The consumer believes in brands that tell a story and convey a clear, simple, believable message. Brands should appeal just as much to the heart as they do to the intellect. Call it State of the Heart <\/i><\/b>branding!<\/p>\n

As brand guardians we have the fundamental responsibility of ensuring that our brands and the associated concepts are imbued with the X Factor, no matter what category or sector the brand is from. Every brand has the potential to be truly unique<\/i><\/b>, be it cement, telecom, fashion, bank or a coffee shop. Lets realize that in an increasingly over commoditized world, USP is pass\u00e9.<\/i><\/b> The day and age belongs to UFP (Unique Feelings Proposition) <\/i><\/b>and brands that understand Y the UFP factor is vital to customer loyalty will be devoting more time and attention to embedding the X factor into their offerings and laugh their way to the bang<\/i><\/b>! And Y not!<\/p>\n","protected":false},"excerpt":{"rendered":"

No its not the preserve of the select phew! Or Reality Television. Y should it be? It need not remain a steadfast tenant at number 24 in the alphabets table. Everybody can have it. What is your X Factor? How can it help you succeed? We can no longer emoshun it. We are talking emotions. … Continue reading “Is your brand X\u2019y?”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-51","post","type-post","status-publish","format-standard","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t