![\"Creative](\"http:\/\/blog.sureshdinakaran.com\/wp-content\/uploads\/2013\/11\/Creative-Apocalypse-image.jpg\")
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So how is the end game playing out? It\u2019s a whole new world out there.\u00a0Recession or no recession- there is a perennial pressure on budgets and jobs.\u00a0The \u2018always on\u2019<\/i> shifting media landscape and the move from broadcasting messages to managing conversations<\/i>.\u00a0The balancing of brand, ROI and an increasing reliance on data and metrics.\u00a0There is safety in numbers (metrics reloaded<\/i>!). And how! All of these things have stitched together a sinister conspiracy in the last 10 years or so and made it more difficult for creatively brave work to ever see the light today.\u00a0 It takes real balls for a client, or an agency, to take a leap of faith in this climate.\u00a0Till then, it\u2019s a lip of fate! <\/i>And sealed at that.<\/p>\n
Where does the skull drudgery end? What can be done? Selling creatively brave ideas requires an ability to promote the safety of risky situations (don\u2019t miss the contradiction here), psychological management skills and a client that can hold their nerve. Sometimes you have to help hold it for them.<\/p>\n
This situation provides both agency and client an absolutely perfect platform to do creative tango. So here is the brief:<\/i> Depart from norm, break free from convention whilst remaining true to creating lasting campaign impact and brand recall. Surprise, delight, intimidate and come back to do more of the same. Don\u2019t just hand hold the client, hold his heart and get to your customers\u2019 soul in the process. That should be your sole goal.<\/p>\n","protected":false},"excerpt":{"rendered":"
There is great, there is good and there is average (ok). Superlative. Comparitive. Relative. Most of us want to (atleast there is good enough intent!) do good work and over a period of time how that transmits to average and below remains an unsolved mystery. Have we ever started out saying; Lets do some Great … Continue reading “The Creative Apocalypse: Preparing your client”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-47","post","type-post","status-publish","format-standard","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts\/47","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/comments?post=47"}],"version-history":[{"count":1,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts\/47\/revisions"}],"predecessor-version":[{"id":49,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts\/47\/revisions\/49"}],"wp:attachment":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/media?parent=47"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/categories?post=47"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/tags?post=47"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}