{"id":394,"date":"2019-03-29T13:08:07","date_gmt":"2019-03-29T13:08:07","guid":{"rendered":"https:\/\/www.sureshdinakaran.com\/blog\/?p=394"},"modified":"2019-03-30T03:05:20","modified_gmt":"2019-03-30T03:05:20","slug":"tango-with-a-few-create-the-phew","status":"publish","type":"post","link":"https:\/\/www.sureshdinakaran.com\/blog\/2019\/03\/29\/tango-with-a-few-create-the-phew\/","title":{"rendered":"Tango with a Few; Create the Phew!"},"content":{"rendered":"

Small<\/strong> is beautiful. Address the few.<\/strong> It’s worth the phew. And it can be big<\/strong>!<\/p>\n

So select<\/strong> few!<\/p>\n

If we pay maximum attention<\/strong> to creating and appealing to a minimum audience<\/strong>( popularly referred to as ‘ niche ‘), the only momentum that you get is forward, upward and onward. Excellence<\/strong> comes annexed with such an approach. Customer delight<\/strong> is a natural corollary in such instance.<\/p>\n

Also, on the way you discover that:<\/p>\n

a) the minimum size<\/strong> is beyond a decent quorum, much more<\/strong> than you envisaged &<\/p>\n

b) they create a ruckus and spread your word<\/strong>– brand advocacy<\/strong> comes in built.<\/p>\n

As compared to conforming to the ‘ mediocre<\/strong> ‘ when appealing to a mass<\/strong>. And still struggle for viability. So, don’t miss<\/strong> the point.<\/p>\n

So take your pick! We are in an era of many possibilities.<\/strong> And delighting an ‘ audience of one<\/strong> ‘ is one of many.<\/p>\n

ENDS<\/strong><\/p>\n

www.groupisd.com\/story<\/p>\n

www.brandknew.groupisd.com<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Small is beautiful. Address the few. It’s worth the phew. And it can be big! So select few! If we pay maximum attention to creating and appealing to a minimum audience( popularly referred to as ‘ niche ‘), the only momentum that you get is forward, upward and onward. Excellence comes annexed with such an … Continue reading “Tango with a Few; Create the Phew!”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[259,258,248,161],"class_list":["post-394","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-audience","tag-brand-advocacy","tag-customer-delight","tag-excellence"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t