{"id":366,"date":"2018-06-09T14:28:07","date_gmt":"2018-06-09T14:28:07","guid":{"rendered":"https:\/\/www.sureshdinakaran.com\/blog\/?p=366"},"modified":"2018-06-09T14:28:07","modified_gmt":"2018-06-09T14:28:07","slug":"time-to-change-your-default-settings","status":"publish","type":"post","link":"https:\/\/www.sureshdinakaran.com\/blog\/2018\/06\/09\/time-to-change-your-default-settings\/","title":{"rendered":"Time to change your default settings!"},"content":{"rendered":"

A legacy approach<\/strong> might be stifling you, without you even realising it.Best practices may not be that best(or better) at all. In fact there is scope to abandon best practice as the ‘ practice<\/strong> ‘ as it used to exist has changed altogether.<\/p>\n

Your current marketing<\/strong> and customer<\/strong> strategies may unknowingly be rooted in old patterns. It may be time for a change.<\/p>\n

The purpose of business<\/strong>\u2014creating a customer\u2014and your customers\u2014at a human level<\/strong>\u2014aren\u2019t changing. That, irrespective of all the tectonic shifts happening around them.<\/p>\n

But for many businesses, it\u2019s time to make a change toward having a deep understanding of their true purpose and their customers.<\/p>\n

The terms consumer<\/strong> and customer<\/strong> are often used interchangeably but they signify very different relationships. Etymologically, consumer stems from a word that means \u201cone who squanders or wastes,\u201d whereas customer stems from a word meaning \u201ca person with whom one has dealings,\u201d with the implication that it is an ongoing relationship.<\/p>\n

As Stanley Marcus<\/strong>, of Neiman Marcus, wrote, \u201cCustomers are people; consumers are statistics.\u201d<\/strong><\/p>\n

Marketing isn\u2019t about selling to the customer; that\u2019s a byproduct. As the legendary Peter Drucker<\/strong> observed, \u201cThe aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself. Ideally, marketing should result in a customer who is ready to buy.<\/strong>\u201d<\/p>\n

It’s the time to break old tendencies. Its the time to be aware, to rebel, to kill old habits and to seek change.<\/p>\n

Not changing is a default tendency<\/strong>. Change the default settings!<\/p>\n","protected":false},"excerpt":{"rendered":"

A legacy approach might be stifling you, without you even realising it.Best practices may not be that best(or better) at all. In fact there is scope to abandon best practice as the ‘ practice ‘ as it used to exist has changed altogether. Your current marketing and customer strategies may unknowingly be rooted in old … Continue reading “Time to change your default settings!”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[204,226,230,63,229,227,228,75],"class_list":["post-366","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-consumer","tag-customer","tag-default","tag-marketing","tag-neiman-marcus","tag-peter-drucker","tag-stanley-marcus","tag-strategy"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts\/366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/comments?post=366"}],"version-history":[{"count":1,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts\/366\/revisions"}],"predecessor-version":[{"id":367,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts\/366\/revisions\/367"}],"wp:attachment":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/media?parent=366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/categories?post=366"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/tags?post=366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}