{"id":354,"date":"2018-05-06T04:20:45","date_gmt":"2018-05-06T04:20:45","guid":{"rendered":"https:\/\/www.sureshdinakaran.com\/blog\/?p=354"},"modified":"2018-05-06T05:31:32","modified_gmt":"2018-05-06T05:31:32","slug":"does-the-world-need-another-ad-agency","status":"publish","type":"post","link":"https:\/\/www.sureshdinakaran.com\/blog\/2018\/05\/06\/does-the-world-need-another-ad-agency\/","title":{"rendered":"Does the world need another ad agency?"},"content":{"rendered":"
\u201cThe world doesn\u2019t need\u00a0another<\/span>\u00a0ad\u00a0agency<\/span>.\u201d<\/span><\/strong><\/div>\n
<\/div>\n
\u00a0<\/span><\/strong><\/div>\n
Dear Brand Owners & Marketers<\/span><\/strong><\/div>\n
<\/div>\n
\n

It\u2019s amazing how a\u00a0single tap<\/strong>\u00a0on the\u00a0space bar\u00a0<\/strong>can make such a difference<\/strong>.<\/p>\n

\u201cAnother<\/span><\/strong><\/span>\u201d is one of those odd English words that have multiple and contradictory meanings. One\u00a0<\/span>definition<\/span>\u00a0is \u201c<\/span>being one more in addition to one or more of the same kind<\/span>,<\/strong>\u201d like having\u00a0another<\/span>\u00a0car payment or eating\u00a0another<\/span>\u00a0piece of pizza (two more things none of us likely need).<\/p>\n

But \u201canother<\/span>\u201d also means \u201cdifferent or distinct from the one first considered<\/strong>.\u201d That puts an entirely different spin on things, and putting a space between the letters underscores the point.<\/p>\n

The\u00a0world rarely needs \u201canother<\/span>,\u201d<\/b>\u00a0but it\u00a0will always welcome<\/b>\u00a0\u201can othe<\/b>r<\/b>\u201d — particularly in the most mature, crowded and commoditized industries, where\u00a0sameness leads to staleness.<\/b><\/p>\n

Time after time,\u00a0another<\/span>\u00a0product or service gets superseded by an other product or service, making our lives more pleasant, more efficient, more productive, or better in a host of additional ways.<\/p>\n

Seeking “an other<\/b>” is a good strategy<\/strong> to keep pace with the inexorable march of creative destruction. In the marketplace,\u00a0what is, will not always be, and what is to come, has not always been<\/b>. The task of\u00a0strategists<\/b>\u00a0is to be\u00a0agents<\/span>\u00a0of creation<\/b>\u00a0rather than\u00a0victims of destruction<\/b>. Our challenge is to\u00a0pursue the new and unproven<\/b>\u00a0even as we\u00a0preserve the existing and profitable.<\/b><\/p>\n

Unless you can ensure your company, brand or service is continually and legitimately “an other,” it\u2019ll end up becoming just “another<\/span>.”
\n<\/b><\/p>\n

We are tribal<\/strong> by nature. Human beings have evolved in that fashion. Therefore the ‘ herd mentality<\/strong> ‘. Yes, we have heard that before. And this as well. Birds of the same feather. Flocking together. Which leads to the SOS<\/strong> factor: Sea of Sameness. <\/strong>What makes you distinct? <\/strong>What makes you unique? <\/strong>There is comfort in fellowship.<\/strong> There is comfort in companionship. <\/strong>But, the real magic <\/strong>happens outside the comfort zone.<\/strong><\/p>\n

Are you up to the\u00a0challenge\/opportunity?\u00a0<\/b> We at ISD Global(https:\/\/bit.ly\/2riIk7l)\u00a0\u00a0<\/b>are and looking forward to it.<\/p>\n

Ends<\/strong><\/p>\n

www.groupisd.com\/story<\/strong><\/p>\n

www.brandknewmag.com<\/strong><\/p>\n

 <\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u201cThe world doesn\u2019t need\u00a0another\u00a0ad\u00a0agency.\u201d \u00a0 Dear Brand Owners & Marketers It\u2019s amazing how a\u00a0single tap\u00a0on the\u00a0space bar\u00a0can make such a difference. \u201cAnother\u201d is one of those odd English words that have multiple and contradictory meanings. One\u00a0definition\u00a0is \u201cbeing one more in addition to one or more of the same kind,\u201d like having\u00a0another\u00a0car payment or eating\u00a0another\u00a0piece of … Continue reading “Does the world need another ad agency?”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[215,14,13,75,188,187],"class_list":["post-354","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-advertising-agency","tag-brands","tag-marketers","tag-strategy","tag-ufp","tag-usp"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t