{"id":327,"date":"2018-04-02T15:20:22","date_gmt":"2018-04-02T15:20:22","guid":{"rendered":"https:\/\/www.sureshdinakaran.com\/blog\/?p=327"},"modified":"2018-04-02T15:20:22","modified_gmt":"2018-04-02T15:20:22","slug":"is-brand-apple-no-longer-the-apple-of-everyones-i","status":"publish","type":"post","link":"https:\/\/www.sureshdinakaran.com\/blog\/2018\/04\/02\/is-brand-apple-no-longer-the-apple-of-everyones-i\/","title":{"rendered":"Is brand Apple no longer the apple of everyone’s I ?"},"content":{"rendered":"

‘I’ don’t know-hence I have some some questions about the most valuable brand<\/strong> in the world..<\/p>\n

a) Is the Apple<\/strong> era over? Have they moved on from ‘ ground breaking<\/strong> and game changing<\/strong> ‘ to ‘ incremental fixes ‘ ? Sounds audacious but it does beg the question.<\/p>\n

b) Have they missed the bus virtually in the Smart Speaker<\/strong> space in reference to Amazon<\/strong> & Google<\/strong>? With their Alexa<\/strong> and Assistant\u00a0<\/strong>respectively. Though they were the true blue innovator with Siri<\/strong> ages ago and had a great shot at dominating the ‘ living room & kitchens ‘, they seem to be caught in no man’s land as of now. Should they have considered this space more Siri<\/strong>ously? (Pardon the pun). As one of the most valuable brands in the world, don’t they want their ‘ share of voice<\/strong> ‘?<\/p>\n

c) Should they be getting into Content Creation<\/strong>? They have the cash to do it but do they have the culture and the will still? Should they look at acquiring someone like an HBO<\/strong>\u00a0or other smart acquisitions to hit the ground running? Where does Apple TV<\/strong> fit into all of this?<\/p>\n

d) Have they moved on from a culture of Innovation<\/strong> and R&D<\/strong> being their biggest asset a decade ago to a huge pile of cash<\/strong> being their biggest asset<\/strong> today?<\/p>\n

In a world of FAANG<\/strong>, is it still A for Apple<\/strong>? A for Answer is what I am looking for! What will the Doctor<\/strong> order to not keep the Apple<\/strong> away?<\/p>\n

Ends<\/strong><\/p>\n

www.groupisd.com\/story<\/strong><\/p>\n

www.brandknewmag.com<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

‘I’ don’t know-hence I have some some questions about the most valuable brand in the world.. a) Is the Apple era over? Have they moved on from ‘ ground breaking and game changing ‘ to ‘ incremental fixes ‘ ? Sounds audacious but it does beg the question. b) Have they missed the bus virtually … Continue reading “Is brand Apple no longer the apple of everyone’s I ?”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[182,175,172,181,178,179,184,176,183,177,173,174,180],"class_list":["post-327","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-alexa","tag-amazon","tag-apple","tag-apple-tv","tag-brand","tag-content","tag-faang","tag-google","tag-google-assistant","tag-hbo","tag-innovation","tag-rd","tag-siri"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts\/327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/comments?post=327"}],"version-history":[{"count":1,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts\/327\/revisions"}],"predecessor-version":[{"id":328,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts\/327\/revisions\/328"}],"wp:attachment":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/media?parent=327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/categories?post=327"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/tags?post=327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}