<\/p>\n
How Brands Borrow From Places And Places Borrow Right Back<\/strong><\/em><\/span><\/p>\n <\/p>\n A brand’s passport matters more than you think.<\/p>\n <\/p>\n Where a brand is born<\/em> shapes how it walks, talks, and sells \u2014 long after it’s gone global. Heritage isn’t a footnote. It’s the whole plot.<\/p>\n <\/p>\n This BrandKnew<\/a> piece unpacks why origin isn’t just a “Made in” label \u2014 it’s identity, equity, and story, baked in from day one.<\/p>\n <\/p>\n Where you’re from is<\/em> who you are.<\/p>\n <\/p>\n Every great brand has an accent.<\/p>\n <\/p>\n You can hear it in how it speaks, see it in how it shows up, feel it in what it stands for. That’s origin doing its quiet, powerful work.<\/p>\n <\/p>\n BrandKnew’s latest explores why domicile isn’t geography \u2014 it’s DNA. And why the brands that own their roots are the ones that grow tallest.<\/p>\n <\/p>\n Where you’re from is who you are. Brands included.<\/p>\n <\/p>\n More to read on in BrandKnew .<\/a><\/p>\n <\/p>\n PS:<\/em><\/strong> On a completely different note, pleasure to share that ISD Global has introduced two new products viz the Strategic Foresight Almanac<\/em><\/strong><\/a> and BrandKnow<\/em><\/strong><\/a>. They are available for review and purchase on these links below<\/p>\n BrandKnow <\/strong>https:\/\/www.magzter.com\/AE\/ISD-Global\/BrandKnow\/Business\/<\/strong><\/a><\/p>\n The Strategic Foresight Almanac <\/strong>https:\/\/www.magzter.com\/AE\/ISD-Global\/The-Strategic-Foresight-Almanac\/Business\/<\/strong><\/a><\/p>\n I am also taking the liberty to share here that my other blog SOHB(State Of The Heart Branding) Story<\/em><\/strong><\/a> is now a Podcast as well. <\/em>You can access it on these links below:<\/p>\n How Brands Borrow From Places And Places Borrow Right Back A brand’s passport matters more than you think. Where a brand is born shapes how it walks, talks, and sells \u2014 long after it’s gone global. Heritage isn’t a footnote. It’s the whole plot. This BrandKnew piece unpacks why origin isn’t … Continue reading “Where You Are From Is Who You Are”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2690","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts\/2690","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/comments?post=2690"}],"version-history":[{"count":1,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts\/2690\/revisions"}],"predecessor-version":[{"id":2701,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts\/2690\/revisions\/2701"}],"wp:attachment":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/media?parent=2690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/categories?post=2690"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/tags?post=2690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n