{"id":2681,"date":"2026-07-10T16:08:39","date_gmt":"2026-07-10T12:08:39","guid":{"rendered":"https:\/\/www.sureshdinakaran.com\/blog\/?p=2681"},"modified":"2026-07-10T16:08:39","modified_gmt":"2026-07-10T12:08:39","slug":"great-brands-dont-happen-they-accumulate-meaning","status":"publish","type":"post","link":"https:\/\/www.sureshdinakaran.com\/blog\/2026\/07\/10\/great-brands-dont-happen-they-accumulate-meaning\/","title":{"rendered":"Great brands don&#8217;t happen. They accumulate meaning"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Bet you didn&#8217;t know THIS about <a href=\"https:\/\/thesaurustristis141219.substack.com\/p\/great-brands-dont-happen-they-accumulate\"><strong><em>Ray-Ban<\/em><\/strong><\/a>!<\/p>\n<p>&nbsp;<\/p>\n<p>How does a 1937 aviator brand stay culturally relevant in 2026? These trivia bits in the video shared here hold the answer.<\/p>\n<p>&nbsp;<\/p>\n<p><em><strong><a href=\"https:\/\/thesaurustristis141219.substack.com\/p\/great-brands-dont-happen-they-accumulate\">Ray-Ban<\/a> is proof.<\/strong><\/em><\/p>\n<p>&nbsp;<\/p>\n<p>From military gear to a $150B fashion empire \u2014 Ray-Ban&#8217;s origin story is a masterclass in reinvention.<\/p>\n<p>&nbsp;<\/p>\n<p>From war zones to red carpets \u2014 the wildest journey of your favorite sunglasses brand!<\/p>\n<p>&nbsp;<\/p>\n<p>Here\u2019s to wearing a new lens to look at brand\u00a0<em><strong>Ray-Ban<\/strong><\/em>!<\/p>\n<p>&nbsp;<\/p>\n<p>This one fact about <a href=\"https:\/\/thesaurustristis141219.substack.com\/p\/great-brands-dont-happen-they-accumulate\"><strong><em>Ray-Ban<\/em><\/strong><\/a> will make you look at your sunglasses differently. Watch now!<\/p>\n<p>&nbsp;<\/p>\n<p>Check the video here <a href=\"https:\/\/thesaurustristis141219.substack.com\/p\/great-brands-dont-happen-they-accumulate\">https:\/\/thesaurustristis141219.substack.com\/p\/great-brands-dont-happen-they-accumulate<\/a><\/p>\n<p>&nbsp;<\/p>\n<p id=\"ember537\" class=\"ember-view reader-text-block__paragraph\"><strong><em>PS:<\/em><\/strong> On a completely different note, pleasure to share that ISD Global has introduced two new products viz the <a class=\"rbJlXBzRbySbuPCWQzjoswVAGlGBFmEhY \" tabindex=\"0\" href=\"https:\/\/www.magzter.com\/AE\/ISD-Global\/The-Strategic-Foresight-Almanac\/Business\/\" target=\"_self\" data-test-app-aware-link=\"\"><strong><em>Strategic Foresight Almanac<\/em><\/strong><\/a> and <a class=\"rbJlXBzRbySbuPCWQzjoswVAGlGBFmEhY \" tabindex=\"0\" href=\"https:\/\/www.magzter.com\/AE\/ISD-Global\/BrandKnow\/Business\/\" target=\"_self\" data-test-app-aware-link=\"\"><strong><em>BrandKnow<\/em><\/strong><\/a>. They are available for review and purchase on these links below<\/p>\n<p id=\"ember538\" class=\"ember-view reader-text-block__paragraph\"><strong>BrandKnow <\/strong><a class=\"rbJlXBzRbySbuPCWQzjoswVAGlGBFmEhY \" tabindex=\"0\" href=\"https:\/\/www.magzter.com\/AE\/ISD-Global\/BrandKnow\/Business\/\" target=\"_self\" data-test-app-aware-link=\"\"><strong>https:\/\/www.magzter.com\/AE\/ISD-Global\/BrandKnow\/Business\/<\/strong><\/a><\/p>\n<p id=\"ember539\" class=\"ember-view reader-text-block__paragraph\"><strong>The Strategic Foresight Almanac <\/strong><a class=\"rbJlXBzRbySbuPCWQzjoswVAGlGBFmEhY \" tabindex=\"0\" href=\"https:\/\/www.magzter.com\/AE\/ISD-Global\/The-Strategic-Foresight-Almanac\/Business\/\" target=\"_self\" data-test-app-aware-link=\"\"><strong>https:\/\/www.magzter.com\/AE\/ISD-Global\/The-Strategic-Foresight-Almanac\/Business\/<\/strong><\/a><\/p>\n<p id=\"ember540\" class=\"ember-view reader-text-block__paragraph\">I am also taking the liberty to share here that my other blog <a class=\"rbJlXBzRbySbuPCWQzjoswVAGlGBFmEhY \" tabindex=\"0\" href=\"https:\/\/www.linkedin.com\/build-relation\/newsletter-follow?entityUrn=7331490759587627008\" target=\"_self\" data-test-app-aware-link=\"\"><strong><em>SOHB(State Of The Heart Branding) Story<\/em><\/strong><\/a> is now a Podcast as well<em>. <\/em>You can access it on these links below:<\/p>\n<ul>\n<li><a class=\"rbJlXBzRbySbuPCWQzjoswVAGlGBFmEhY \" tabindex=\"0\" href=\"https:\/\/profile.dailyhunt.in\/SOHBStory\" target=\"_self\" data-test-app-aware-link=\"\"><strong>https:\/\/profile.dailyhunt.in\/SOHBStory<\/strong><\/a><\/li>\n<li>Instagram: <a class=\"rbJlXBzRbySbuPCWQzjoswVAGlGBFmEhY \" tabindex=\"0\" href=\"https:\/\/www.instagram.com\/sohb.story\/\" target=\"_self\" data-test-app-aware-link=\"\"><strong>https:\/\/www.instagram.com\/sohb.story\/<\/strong><\/a><\/li>\n<li>YouTube: <a class=\"rbJlXBzRbySbuPCWQzjoswVAGlGBFmEhY \" tabindex=\"0\" href=\"https:\/\/www.youtube.com\/@SOHBStory\" target=\"_self\" data-test-app-aware-link=\"\"><strong>https:\/\/www.youtube.com\/@SOHBStory<\/strong><\/a><\/li>\n<li>Spotify Creators: <a class=\"rbJlXBzRbySbuPCWQzjoswVAGlGBFmEhY \" tabindex=\"0\" href=\"https:\/\/creators.spotify.com\/pod\/profile\/sobh-story\/\" target=\"_self\" data-test-app-aware-link=\"\"><strong>https:\/\/creators.spotify.com\/pod\/profile\/sobh-story\/<\/strong><\/a><\/li>\n<li>Spotify: <a class=\"rbJlXBzRbySbuPCWQzjoswVAGlGBFmEhY \" tabindex=\"0\" href=\"https:\/\/open.spotify.com\/show\/3e4IAeGuwELReOcWJ4Csvj?si=1c1f6cb320644d30\" target=\"_self\" data-test-app-aware-link=\"\"><strong>https:\/\/open.spotify.com\/show\/3e4IAeGuwELReOcWJ4Csvj?si=1c1f6cb320644d30<\/strong><\/a><\/li>\n<li>Amazon Music: <a class=\"rbJlXBzRbySbuPCWQzjoswVAGlGBFmEhY \" tabindex=\"0\" href=\"https:\/\/music.amazon.com\/podcasts\/ab0afb48-e3d2-4cf7-8279-7392d97d1bcd\/sohb-state-of-the-heart-branding-story\" target=\"_self\" data-test-app-aware-link=\"\"><strong>https:\/\/music.amazon.com\/podcasts\/ab0afb48-e3d2-4cf7-8279-7392d97d1bcd\/sohb-state-of-the-heart-branding-story<\/strong><\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Bet you didn&#8217;t know THIS about Ray-Ban! &nbsp; How does a 1937 aviator brand stay culturally relevant in 2026? These trivia bits in the video shared here hold the answer. &nbsp; Ray-Ban is proof. &nbsp; From military gear to a $150B fashion empire \u2014 Ray-Ban&#8217;s origin story is a masterclass in reinvention. &nbsp; From &hellip; <a href=\"https:\/\/www.sureshdinakaran.com\/blog\/2026\/07\/10\/great-brands-dont-happen-they-accumulate-meaning\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Great brands don&#8217;t happen. They accumulate meaning&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2681","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts\/2681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/comments?post=2681"}],"version-history":[{"count":2,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts\/2681\/revisions"}],"predecessor-version":[{"id":2683,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts\/2681\/revisions\/2683"}],"wp:attachment":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/media?parent=2681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/categories?post=2681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/tags?post=2681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}