{"id":2480,"date":"2026-02-20T06:06:04","date_gmt":"2026-02-20T02:06:04","guid":{"rendered":"https:\/\/www.sureshdinakaran.com\/blog\/?p=2480"},"modified":"2026-02-20T06:06:13","modified_gmt":"2026-02-20T02:06:13","slug":"dear-fellow-traveller-of-the-uncommon-path","status":"publish","type":"post","link":"https:\/\/www.sureshdinakaran.com\/blog\/2026\/02\/20\/dear-fellow-traveller-of-the-uncommon-path\/","title":{"rendered":"Dear Fellow Traveller of the Uncommon Path"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p id=\"ember181\" class=\"ember-view reader-text-block__paragraph\">Some conversations don&#8217;t just inform you \u2014 they <em>recalibrate<\/em> you.<\/p>\n<p>&nbsp;<\/p>\n<p id=\"ember182\" class=\"ember-view reader-text-block__paragraph\">My chat with <strong><em><a class=\"WaaSksAwsJZZVZlCYNLQZoqqnBApTMDUGAATL \" tabindex=\"0\" href=\"https:\/\/www.linkedin.com\/in\/raj-kamble-418541a\/?originalSubdomain=in\" target=\"_self\" data-test-app-aware-link=\"\">Raj Kamble<\/a> <\/em><\/strong>\u2014 founder of <a class=\"WaaSksAwsJZZVZlCYNLQZoqqnBApTMDUGAATL \" tabindex=\"0\" href=\"https:\/\/www.famous-india.in\/\" target=\"_self\" data-test-app-aware-link=\"\"><strong><em>Famous Innovations<\/em><\/strong><\/a> &amp; Director of <a class=\"WaaSksAwsJZZVZlCYNLQZoqqnBApTMDUGAATL \" tabindex=\"0\" href=\"https:\/\/miamiadschoolindia.com\/\" target=\"_self\" data-test-app-aware-link=\"\"><strong><em>Miami Ad School India<\/em><\/strong><\/a>, global creative force, and one of the most genuinely alive thinkers in the branding universe \u2014 for <a href=\"https:\/\/www.linkedin.com\/build-relation\/newsletter-follow?entityUrn=7331490759587627008\"><em><strong>SOHB(State Of The Heart Branding) Story<\/strong><\/em><\/a> is exactly that kind of conversation.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2481\" src=\"https:\/\/www.sureshdinakaran.com\/blog\/wp-content\/uploads\/2026\/02\/SOHB-Logo-1-300x218.jpg\" alt=\"\" width=\"485\" height=\"352\" srcset=\"https:\/\/www.sureshdinakaran.com\/blog\/wp-content\/uploads\/2026\/02\/SOHB-Logo-1-300x218.jpg 300w, https:\/\/www.sureshdinakaran.com\/blog\/wp-content\/uploads\/2026\/02\/SOHB-Logo-1-768x558.jpg 768w, https:\/\/www.sureshdinakaran.com\/blog\/wp-content\/uploads\/2026\/02\/SOHB-Logo-1.jpg 886w\" sizes=\"auto, (max-width: 485px) 85vw, 485px\" \/><\/p>\n<p id=\"ember183\" class=\"ember-view reader-text-block__paragraph\">We didn&#8217;t do the usual podcast dance. No rehearsed wisdoms. No safe harbour answers. Instead, we wandered \u2014 gloriously \u2014 into the territory of <em>Why does some work stop you cold while the rest just slides off?<\/em> Into the story of a kid from Mumbai who chose creativity as a compass when the world was handing out maps. Into what it means to build a brand that people don&#8217;t just buy but <em>belong to.<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2482\" src=\"https:\/\/www.sureshdinakaran.com\/blog\/wp-content\/uploads\/2026\/02\/Raj-Kamble-300x169.jpeg\" alt=\"\" width=\"460\" height=\"259\" srcset=\"https:\/\/www.sureshdinakaran.com\/blog\/wp-content\/uploads\/2026\/02\/Raj-Kamble-300x169.jpeg 300w, https:\/\/www.sureshdinakaran.com\/blog\/wp-content\/uploads\/2026\/02\/Raj-Kamble-1024x576.jpeg 1024w, https:\/\/www.sureshdinakaran.com\/blog\/wp-content\/uploads\/2026\/02\/Raj-Kamble-768x432.jpeg 768w, https:\/\/www.sureshdinakaran.com\/blog\/wp-content\/uploads\/2026\/02\/Raj-Kamble-1536x864.jpeg 1536w, https:\/\/www.sureshdinakaran.com\/blog\/wp-content\/uploads\/2026\/02\/Raj-Kamble-1200x675.jpeg 1200w, https:\/\/www.sureshdinakaran.com\/blog\/wp-content\/uploads\/2026\/02\/Raj-Kamble.jpeg 2048w\" sizes=\"auto, (max-width: 460px) 85vw, 460px\" \/><\/p>\n<p id=\"ember184\" class=\"ember-view reader-text-block__paragraph\">If branding is theatre, this episode walks backstage.If branding is commerce, this episode asks about conscience.If branding is noise, this episode turns up the signal.<\/p>\n<p>&nbsp;<\/p>\n<p id=\"ember185\" class=\"ember-view reader-text-block__paragraph\">In our conversation, we journeyed through the looking glass of creativity.<\/p>\n<p>&nbsp;<\/p>\n<p id=\"ember186\" class=\"ember-view reader-text-block__paragraph\">We explored:<\/p>\n<p id=\"ember187\" class=\"ember-view reader-text-block__paragraph\">The secret sauce behind campaigns that don&#8217;t just go viral, but go <em>vital<\/em>.<\/p>\n<p>&nbsp;<\/p>\n<p id=\"ember188\" class=\"ember-view reader-text-block__paragraph\">Why the &#8220;<strong><em>State Of The Heart<\/em><\/strong>&#8221; is the only metric that truly matters in a data-saturated world.<\/p>\n<p>&nbsp;<\/p>\n<p id=\"ember189\" class=\"ember-view reader-text-block__paragraph\">The courage it takes to craft work that feels like &#8220;you&#8221; in an industry obsessed with fitting in.<\/p>\n<p>&nbsp;<\/p>\n<p id=\"ember190\" class=\"ember-view reader-text-block__paragraph\">This isn&#8217;t just a podcast episode; it\u2019s a masterclass in <strong><em>creative rebellion<\/em><\/strong>. It\u2019s a reminder that in the business of attention, the heart is the only intelligent target.<\/p>\n<p>&nbsp;<\/p>\n<p id=\"ember191\" class=\"ember-view reader-text-block__paragraph\">If you care about creativity that scales without shrinking its soul\u2026 If you believe brands must feel before they sell\u2026 If you are building something that scares you just enough\u2026If you\u2019re ready to fall in love with branding all over again, the links below are waiting for you.<\/p>\n<p>&nbsp;<\/p>\n<p id=\"ember192\" class=\"ember-view reader-text-block__paragraph\"><a href=\"https:\/\/www.linkedin.com\/build-relation\/newsletter-follow?entityUrn=7331490759587627008\"><em><strong>SOHB(State Of The Heart Branding) Story<\/strong><\/em><\/a> Podcast is available now on <strong>YouTube | Spotify | Amazon- links below<\/strong><\/p>\n<p id=\"ember193\" class=\"ember-view reader-text-block__paragraph\"><a class=\"WaaSksAwsJZZVZlCYNLQZoqqnBApTMDUGAATL \" tabindex=\"0\" href=\"https:\/\/www.youtube.com\/watch?v=A69e6hyBJM0\" target=\"_self\" data-test-app-aware-link=\"\">https:\/\/www.youtube.com\/watch?v=A69e6hyBJM0<\/a><\/p>\n<p id=\"ember194\" class=\"ember-view reader-text-block__paragraph\"><a class=\"WaaSksAwsJZZVZlCYNLQZoqqnBApTMDUGAATL \" tabindex=\"0\" href=\"https:\/\/open.spotify.com\/episode\/7BRAoK9o42wulO0xeLXFrM?si=sRwGfybhTQao0BnzLzEjag&amp;nd=1&amp;dlsi=f1b585a03fc2475b\" target=\"_self\" data-test-app-aware-link=\"\">https:\/\/open.spotify.com\/episode\/7BRAoK9o42wulO0xeLXFrM?si=sRwGfybhTQao0BnzLzEjag&amp;nd=1&amp;dlsi=f1b585a03fc2475b<\/a><\/p>\n<p id=\"ember195\" class=\"ember-view reader-text-block__paragraph\"><a class=\"WaaSksAwsJZZVZlCYNLQZoqqnBApTMDUGAATL \" tabindex=\"0\" href=\"https:\/\/music.amazon.com\/podcasts\/ab0afb48-e3d2-4cf7-8279-7392d97d1bcd\/episodes\/509a93a3-6da3-48bb-b812-b34354ce8edf\/the-curiosity-flip-why-uncertainty-can-be-your-unfair-advantage-candid-sohb-story-with-raj-kamble\" target=\"_self\" data-test-app-aware-link=\"\">https:\/\/music.amazon.com\/podcasts\/ab0afb48-e3d2-4cf7-8279-7392d97d1bcd\/episodes\/509a93a3-6da3-48bb-b812-b34354ce8edf\/the-curiosity-flip-why-uncertainty-can-be-your-unfair-advantage-candid-sohb-story-with-raj-kamble<\/a><\/p>\n<p>&nbsp;<\/p>\n<p id=\"ember196\" class=\"ember-view reader-text-block__paragraph\">This conversation is your companion.<\/p>\n<p id=\"ember197\" class=\"ember-view reader-text-block__paragraph\">The <strong><em>SOHB(State of The Heart Branding) Story<\/em><\/strong> \u2014 where the most important metric is always the one that can&#8217;t be measured.<\/p>\n<p>&nbsp;<\/p>\n<p id=\"ember198\" class=\"ember-view reader-text-block__paragraph\">Welcome to <a class=\"WaaSksAwsJZZVZlCYNLQZoqqnBApTMDUGAATL \" tabindex=\"0\" href=\"https:\/\/www.brandknewmag.com\/ufpunique-feelings-proposition-usp-unique-selling-proposition\/\" target=\"_self\" data-test-app-aware-link=\"\"><strong><em>UFP(Unique Feelings Proposition)<\/em><\/strong><\/a> territory.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Some conversations don&#8217;t just inform you \u2014 they recalibrate you. &nbsp; My chat with Raj Kamble \u2014 founder of Famous Innovations &amp; Director of Miami Ad School India, global creative force, and one of the most genuinely alive thinkers in the branding universe \u2014 for SOHB(State Of The Heart Branding) Story is exactly that &hellip; <a href=\"https:\/\/www.sureshdinakaran.com\/blog\/2026\/02\/20\/dear-fellow-traveller-of-the-uncommon-path\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Dear Fellow Traveller of the Uncommon Path&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2480","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts\/2480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/comments?post=2480"}],"version-history":[{"count":1,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts\/2480\/revisions"}],"predecessor-version":[{"id":2483,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts\/2480\/revisions\/2483"}],"wp:attachment":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/media?parent=2480"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/categories?post=2480"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/tags?post=2480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}