<\/p>\n
Let\u2019s be honest:<\/p>\n
- \n
- Nobody gets teary-eyed over a\u00a0product feature<\/i><\/span>.<\/li>\n
- Nobody tattoos a\u00a0\u201c30% more absorbent<\/span>\u201d<\/em>\u00a0claim on their bicep.<\/li>\n
- But people do swear by\u00a0Nike\u2019s \u201cJust Do It\u201d<\/em><\/span>, not because of sneakers\u2014but because it feels like a personal challenge.<\/li>\n<\/ul>\n
<\/p>\n
In India, people don\u2019t buy a\u00a0Royal Enfield<\/i><\/span>\u00a0for mileage.<\/p>\n
They buy the thump. The beard. The rebellion.<\/p>\n
That\u2019s\u00a0emotional equity<\/span><\/i>.<\/p>\n
<\/p>\n
![\"\"](\"https:\/\/www.sureshdinakaran.com\/blog\/wp-content\/uploads\/2025\/05\/SOHB1.jpeg\")
<\/p>\n![\"\"](\"https:\/\/www.sureshdinakaran.com\/blog\/wp-content\/uploads\/2025\/05\/SOHB2.jpeg\")
<\/p>\n![\"\"](\"https:\/\/www.sureshdinakaran.com\/blog\/wp-content\/uploads\/2025\/05\/SOHB3.jpeg\")
<\/p>\n\nSame with\u00a0Maggi<\/i><\/span>:<\/p>\n
It\u2019s not about “2-minute noodles<\/i><\/span>.”<\/p>\n
It\u2019s about being the 2-minute hug that got you through heartbreak, deadlines, and hostel hunger.<\/p>\n<\/div>\n
<\/p>\n
Let\u2019s get this out of the way\u2014<\/p>\n
Your\u00a0USP(Unique Selling Proposition)<\/i><\/span>\u00a0is like your gym membership in January: well-intentioned but largely ignored.<\/p>\n
<\/p>\n
Because people don\u2019t love <\/em><\/span>brands for what they do.<\/p>\n
<\/p>\n
They love brands for how they make them\u00a0feel<\/i>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"
If your\u00a0brand\u00a0doesn\u2019t create a\u00a0feeling, it\u2019ll be replaced by one that does. Let\u2019s be honest: Nobody gets teary-eyed over a\u00a0product feature. Nobody tattoos a\u00a0\u201c30% more absorbent\u201d\u00a0claim on their bicep. But people do swear by\u00a0Nike\u2019s \u201cJust Do It\u201d, not because of sneakers\u2014but because it feels like a personal challenge. In India, people don\u2019t buy … Continue reading “Nobody Ever Fell in Love With a USP. Period.”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2134","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t
- Nobody tattoos a\u00a0\u201c30% more absorbent<\/span>\u201d<\/em>\u00a0claim on their bicep.<\/li>\n