{"id":2134,"date":"2025-05-23T05:43:39","date_gmt":"2025-05-23T01:43:39","guid":{"rendered":"https:\/\/www.sureshdinakaran.com\/blog\/?p=2134"},"modified":"2025-05-23T05:43:46","modified_gmt":"2025-05-23T01:43:46","slug":"nobody-ever-fell-in-love-with-a-usp-period","status":"publish","type":"post","link":"https:\/\/www.sureshdinakaran.com\/blog\/2025\/05\/23\/nobody-ever-fell-in-love-with-a-usp-period\/","title":{"rendered":"Nobody Ever Fell in Love With a USP. Period."},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>If your\u00a0<span style=\"color: #ff0000;\"><i>brand<\/i><\/span>\u00a0doesn\u2019t create a\u00a0<a href=\"https:\/\/www.brandknewmag.com\/uspunique-selling-proposition-is-passe-brands-bring-on-ufpunique-feelings-proposition\/\"><span style=\"color: #ff0000;\"><i>feeling<\/i><\/span><\/a>, it\u2019ll be replaced by one that does.<\/p>\n<p>&nbsp;<\/p>\n<p>Let\u2019s be honest:<\/p>\n<ul>\n<li>Nobody gets teary-eyed over a\u00a0<span style=\"color: #ff0000;\"><i>product feature<\/i><\/span>.<\/li>\n<li>Nobody tattoos a\u00a0<em>\u201c<span style=\"color: #ff0000;\">30% more absorbent<\/span>\u201d<\/em>\u00a0claim on their bicep.<\/li>\n<li>But people do swear by\u00a0<span style=\"color: #ff0000;\"><em>Nike\u2019s \u201cJust Do It\u201d<\/em><\/span>, not because of sneakers\u2014but because it feels like a personal challenge.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>In India, people don\u2019t buy a\u00a0<span style=\"color: #ff0000;\"><i>Royal Enfield<\/i><\/span>\u00a0for mileage.<\/p>\n<p>They buy the thump. The beard. The rebellion.<\/p>\n<p>That\u2019s<i>\u00a0<span style=\"color: #ff0000;\">emotional equity<\/span><\/i>.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2135\" src=\"https:\/\/www.sureshdinakaran.com\/blog\/wp-content\/uploads\/2025\/05\/SOHB1.jpeg\" alt=\"\" width=\"1280\" height=\"1600\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2136\" src=\"https:\/\/www.sureshdinakaran.com\/blog\/wp-content\/uploads\/2025\/05\/SOHB2.jpeg\" alt=\"\" width=\"1202\" height=\"1504\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2137\" src=\"https:\/\/www.sureshdinakaran.com\/blog\/wp-content\/uploads\/2025\/05\/SOHB3.jpeg\" alt=\"\" width=\"1202\" height=\"1504\" \/><\/p>\n<div>\n<p>Same with\u00a0<span style=\"color: #ff0000;\"><i>Maggi<\/i><\/span>:<\/p>\n<p>It\u2019s not about &#8220;<span style=\"color: #ff0000;\"><i>2-minute noodles<\/i><\/span>.&#8221;<\/p>\n<p>It\u2019s about being the 2-minute hug that got you through heartbreak, deadlines, and hostel hunger.<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p>Let\u2019s get this out of the way\u2014<\/p>\n<p>Your\u00a0<span style=\"color: #ff0000;\"><i>USP(Unique Selling Proposition)<\/i><\/span>\u00a0is like your gym membership in January: well-intentioned but largely ignored.<\/p>\n<p>&nbsp;<\/p>\n<p>Because people don\u2019t <span style=\"color: #ff0000;\"><em>love <\/em><\/span>brands for what they do.<\/p>\n<p>&nbsp;<\/p>\n<p>They love brands for how they make them\u00a0<span style=\"color: #ff0000;\"><i>feel<\/i>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; If your\u00a0brand\u00a0doesn\u2019t create a\u00a0feeling, it\u2019ll be replaced by one that does. &nbsp; Let\u2019s be honest: Nobody gets teary-eyed over a\u00a0product feature. Nobody tattoos a\u00a0\u201c30% more absorbent\u201d\u00a0claim on their bicep. But people do swear by\u00a0Nike\u2019s \u201cJust Do It\u201d, not because of sneakers\u2014but because it feels like a personal challenge. &nbsp; In India, people don\u2019t buy &hellip; <a href=\"https:\/\/www.sureshdinakaran.com\/blog\/2025\/05\/23\/nobody-ever-fell-in-love-with-a-usp-period\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Nobody Ever Fell in Love With a USP. Period.&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2134","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts\/2134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/comments?post=2134"}],"version-history":[{"count":1,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts\/2134\/revisions"}],"predecessor-version":[{"id":2138,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts\/2134\/revisions\/2138"}],"wp:attachment":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/media?parent=2134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/categories?post=2134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/tags?post=2134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}