{"id":1980,"date":"2025-03-16T09:09:08","date_gmt":"2025-03-16T05:09:08","guid":{"rendered":"https:\/\/www.sureshdinakaran.com\/blog\/?p=1980"},"modified":"2025-03-16T09:09:15","modified_gmt":"2025-03-16T05:09:15","slug":"are-you-suffering-from-the-should-epidemic","status":"publish","type":"post","link":"https:\/\/www.sureshdinakaran.com\/blog\/2025\/03\/16\/are-you-suffering-from-the-should-epidemic\/","title":{"rendered":"Are you Suffering from the &#8220;Should&#8221; Epidemic ?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Last Tuesday, while standing in my kitchen wearing three-day-old sweatpants and eating cold pizza directly from the fridge at 3 AM, I had an existential revelation: I <span style=\"color: #ff0000;\"><em>should<\/em><\/span>\u00a0be sleeping. I <span style=\"color: #ff0000;\"><em>should<\/em><\/span>\u00a0eat healthier. I <span style=\"color: #ff0000;\"><em>should<\/em><\/span> have finished my taxes, called my mother, and probably <span style=\"color: #ff0000;\"><em>should<\/em><\/span> stop using my gym membership exclusively as an expensive way to feel guilty every time I drive past the building. And in that moment, surrounded by the wreckage of all my <span style=\"color: #ff0000;\"><em>shoulds<\/em><\/span>, I realized I&#8217;d discovered the single most toxic word in the human language \u2013 <span style=\"color: #ff0000;\"><em>the verbal cyanide we willingly swallow every day while wondering why we feel paralyzed<\/em><\/span>.<\/p>\n<p>&nbsp;<\/p>\n<p>Ok, all the above is imagined but I do reckon we have crossed these paths.<\/p>\n<p>&nbsp;<\/p>\n<p>Some more imagination- this time see this as the opening sequence of a Hollywood flick- in quick inter cuts you watch a 43-year-old executive in a $3,000 suit nearly burst into tears because he &#8220;should&#8221; have made partner by now. Two tables over, a woman downed her third martini while texting excuses to the dating app match she &#8220;should&#8221; be meeting. Meanwhile, the bartender\u2014with $120,000 in student debt for a philosophy degree\u2014muttered about how he &#8220;should&#8221; be using his education. Three strangers, same prison, identical jailer: a single tyrannical word that&#8217;s quietly orchestrating the mass paralysis of human potential. <span style=\"color: #ff0000;\"><em>Welcome to the Should Pandemic, where dreams go to die in real time<\/em><\/span>.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #ff0000;\"><em>Should <\/em><\/span>is the most seductive,\u00a0deceptive, and useless word in the English language. It\u2019s corporate jargon for\u00a0<em><span style=\"color: #ff0000;\">let\u2019s pretend we\u2019ll do something<\/span><\/em>. It\u2019s <span style=\"color: #ff0000;\"><em>personal denial dressed as intention<\/em><\/span>. And it\u2019s why most people spend their lives\u00a0<span style=\"color: #ff0000;\"><em>waiting for permission to exist<\/em><\/span><strong>. <\/strong>Let\u2019s burn this word to the ground.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #ff0000;\"><em>The Relationship Should-Spiral<\/em><\/span> Nothing kills romance faster than <span style=\"color: #ff0000;\"><em>should<\/em><\/span>. You should text back immediately. Should remember their mother&#8217;s birthday. Should express emotions exactly like they do. When <span style=\"color: #ff0000;\"><em>Prince Harry<\/em><\/span> and <span style=\"color: #ff0000;\"><em>Meghan<\/em><\/span> were busy thinking about what they <span style=\"color: #ff0000;\"><em>should<\/em><\/span>\u00a0do as royals versus what they actually wanted to do, they ended up in a <span style=\"color: #ff0000;\"><em>Netflix<\/em><\/span> documentary explaining why they&#8217;re now selling scented candles instead.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #ff0000;\"><em>The Instagram Should-Festival<\/em><\/span> Social media isn&#8217;t just a platform; it&#8217;s a <span style=\"color: #ff0000;\"><em>should-generating machine<\/em><\/span>. That influencer&#8217;s immaculate kitchen suggests you should redecorate. Their vacation photos imply you should travel more. Their relationship posts indicate you should be more romantic. Their workout videos confirm you should exercise harder. Meanwhile, actual influencers are taking 47 shots to get one &#8220;candid&#8221; photo, filtering relentlessly, and still feeling they should look better. <span style=\"color: #ff0000;\"><em>The should factory runs 24\/7<\/em><\/span>.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #ff0000;\"><em>The Parental Should-Tsunami<\/em><\/span> No human experiences more shoulds per second than a new parent. You should breastfeed exclusively (but not too long). Should sleep train (but not too early). Should stimulate brain development (but not over schedule). Should return to work (but not too soon). Should introduce diverse foods (but avoid allergens). The result is a generation of parents paralyzed in <span style=\"color: #ff0000;\"><em>Target<\/em><\/span> and <span style=\"color: #ff0000;\"><em>Carrefour<\/em><\/span> aisles, staring blankly at organic baby food options while questioning every life decision. Meanwhile, our grandparents raised children on cigarette smoke and lawn darts, and somehow civilization continued.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #ff0000;\"><em>The &#8216;Should&#8217; Trap: A Masterclass in Procrastination<\/em><\/span>&#8211; <span style=\"color: #ff0000;\"><em>Should<\/em><\/span> is the linguistic equivalent of a participation trophy. It makes you feel like you\u2019ve accomplished something just by acknowledging it exists. \u201cI should exercise\u201d feels like a step toward fitness, even if you\u2019re lying on the couch eating chips. \u201cI should save money\u201d feels financially responsible, even as you click \u201cBuy Now\u201d on that third pair of sneakers you don\u2019t need. \u00a0But here\u2019s the kicker: <span style=\"color: #ff0000;\"><em>should<\/em><\/span>\u00a0<span style=\"color: #ff0000;\"><em>doesn\u2019t just nudge you toward inaction\u2014it thrives on it<\/em><\/span>. It\u2019s the guilt-tripping parent, the passive-aggressive friend, and the overbearing boss all rolled into one. And the worst part? It\u2019s so damn sneaky.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #ff0000;\"><em>Should<\/em><\/span> is the ultimate con artist. It masquerades as responsibility, but it\u2019s really just guilt in a three-piece suit. Every time you say \u201cI should,\u201d you\u2019re not committing to action\u2014you\u2019re confessing to failure. <span style=\"color: #ff0000;\"><em>The Should Epidemic in effect is A Pandemic of <a style=\"color: #ff0000;\" href=\"https:\/\/www.brandknewmag.com\/managing-momentum-bounce-back-from-setbacks-and-procrastination-infographic\/\">Procrastination<\/a><\/em>.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #ff0000;\"><em>Welcome to the \u2018Church of Should.\u2019<\/em><\/span> &#8211; Where sermons are delivered in boardrooms, where dreams die in meeting minutes, and where ambition rots in the graveyard of hesitation. <span style=\"color: #ff0000;\"><em>Should<\/em><\/span> is the universal language of <span style=\"color: #ff0000;\"><em>self-sabotage<\/em><\/span>. It\u2019s the voice in your head that says, \u201cYou\u2019re not good enough,\u201d and then pats itself on the back for being \u201chonest.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #ff0000;\"><em>The Should vs. Could Smackdown<\/em><\/span>&#8211; Here\u2019s where it gets interesting. Replace <span style=\"color: #ff0000;\"><em>should<\/em><\/span> with <span style=\"color: #ff0000;\"><em>could<\/em><\/span>, and suddenly, the world opens up. <span style=\"color: #ff0000;\"><em>Should<\/em><\/span> is a judgment; <span style=\"color: #ff0000;\"><em>could<\/em><\/span> is an option. <span style=\"color: #ff0000;\"><em>Should<\/em><\/span> is a scolding; <span style=\"color: #ff0000;\"><em>could<\/em> <\/span>is an invitation.\u00a0 <span style=\"color: #ff0000;\"><em>Should is the assisted suicide of human potential<\/em><\/span>.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #ff0000;\"><em>Should<\/em>\u00a0<\/span>is that slick-talking, suit-wearing corporate imposter that\u00a0<span style=\"color: #ff0000;\"><em>sounds ambitious but gets nothing done<\/em><\/span><strong>.<\/strong>\u00a0It masquerades as intent, but all it really does is create\u00a0<span style=\"color: #ff0000;\"><em>a waiting room for action. <\/em><\/span>And the worst part? We\u00a0<span style=\"color: #ff0000;\"><em>buy into it<\/em><\/span>, letting it shape our choices, paralyze our decisions, and keep us stuck in\u00a0<span style=\"color: #ff0000;\"><em>an endless loop of &#8220;maybe later.&#8221; <\/em><\/span>So, let\u2019s call <span style=\"color: #ff0000;\"><em>should<\/em><\/span> out for what it really is<strong>\u2014<\/strong><span style=\"color: #ff0000;\"><em>an elegant excuse for inaction.<\/em><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #ff0000;\"><em>The Silicon Valley Should Slaughterhouse<\/em><\/span> Tech bros have elevated <span style=\"color: #ff0000;\"><em>should<\/em><\/span> to an art form. You should hustle 24\/7. Should disrupt industries. Should network constantly. Should practice radical candor. Should optimize sleep. Should take cold plunges. Should micro dose psychedelics. The result? The highest burnout, divorce, and suicide ideation rates of any industry, all while preaching <span style=\"color: #ff0000;\"><em>work-life balance<\/em><\/span>\u00a0in company mission statements. <span style=\"color: #ff0000;\"><em>Y Combinator&#8217;s Paul Graham<\/em><\/span> famously advised <span style=\"color: #ff0000;\"><em>start with something embarrassingly small<\/em><\/span>, but modern founders think they <span style=\"color: #ff0000;\"><em>should<\/em><\/span> start with something impressively massive\u2014which is why most startups fail before they begin.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #ff0000;\"><em>The Wellness Should Slaughter <\/em><\/span>The modern wellness industry isn&#8217;t selling health; <span style=\"color: #ff0000;\"><em>it&#8217;s trafficking in industrial-grade shoulds<\/em><\/span>. You should intermittent fast. Should avoid gluten. Should take 47 supplements. Should track sleep. Should meditate. Should Journal. Should dry brush. Should infrared sauna. The human body survived millennia of famine, predators, and plagues, but apparently now needs a 17-step morning routine to function. Meanwhile, the people selling these wellness shoulds are often one nervous breakdown away from hospitalization. The cruel paradox: nothing undermines wellness like obsessing about wellness.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #ff0000;\"><em>The Creative Should Annihilation-<\/em><\/span>\u00a0Nothing kills creativity faster than shoulding all over it. You should find your passion. Should monetize your hobby. Should build your personal brand. Should grow your platform. Should post consistently. Should collaborate strategically. The result? People who loved creating now hate the thing they once loved. <span style=\"color: #ff0000;\"><em>Mozart<\/em><\/span> never worried about his Instagram strategy. <span style=\"color: #ff0000;\"><em>Picasso<\/em> <\/span>didn&#8217;t fret about his personal brand. <span style=\"color: #ff0000;\"><em>Van Gogh<\/em><\/span> sold exactly one painting while alive but kept painting anyway. <span style=\"color: #ff0000;\"><em>True creativity exists in the absence of should<\/em><\/span>.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #ff0000;\"><em>The Existential Should Carnage<\/em><\/span> &#8211; The deadliest shoulds are the existential ones. You should know your purpose. Should make an impact. Should leave a legacy. Should find meaning. Should be happy. These cosmic shoulds create the ultimate paralysis\u2014the inability to simply exist without justification. Ancient philosophers spent lifetimes contemplating these questions without answers, but modern humans think they should solve existence between <span style=\"color: #ff0000;\"><em>Zoom<\/em> <\/span>calls. The brutal truth? The universe doesn&#8217;t care what you should do. The planet will eventually be consumed by the sun. All human achievement will be forgotten. And that&#8217;s not depressing\u2014it&#8217;s liberating. Nothing matters, which means you get to decide what matters to you.<\/p>\n<p>&nbsp;<\/p>\n<p>Let&#8217;s cut the bullshit: <span style=\"color: #ff0000;\"><em>should isn&#8217;t a word; it&#8217;s a socially acceptable form of self-flagellation<\/em><\/span>. <span style=\"color: #ff0000;\"><em>It&#8217;s expectation dipped in shame, marinated in comparison, and garnished with regret<\/em><\/span>. Every time you say &#8220;I should,&#8221; you&#8217;re essentially saying, &#8220;I&#8217;m currently inadequate and failing at yet another thing.&#8221; And that, dear reader, is a steaming pile of psychological excrement. The most successful people aren&#8217;t those who do everything they should\u2014they&#8217;re the ones who ruthlessly eliminate &#8220;should&#8221; from their vocabulary and replace it with &#8220;will,&#8221; &#8220;won&#8217;t,&#8221; or &#8220;who gives a flying fuck what anyone thinks I should do.&#8221;<\/p>\n<p>&nbsp;<\/p>\n<p>So the next time someone tells you what you should do\u2014including that dictator in your head\u2014try responding with the only appropriate answer: &#8220;Should? Should is dead. And I killed it.&#8221; Then go do whatever you damn well please.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Last Tuesday, while standing in my kitchen wearing three-day-old sweatpants and eating cold pizza directly from the fridge at 3 AM, I had an existential revelation: I should\u00a0be sleeping. I should\u00a0eat healthier. I should have finished my taxes, called my mother, and probably should stop using my gym membership exclusively as an expensive way &hellip; <a href=\"https:\/\/www.sureshdinakaran.com\/blog\/2025\/03\/16\/are-you-suffering-from-the-should-epidemic\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Are you Suffering from the &#8220;Should&#8221; Epidemic ?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1980","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts\/1980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/comments?post=1980"}],"version-history":[{"count":1,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts\/1980\/revisions"}],"predecessor-version":[{"id":1981,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts\/1980\/revisions\/1981"}],"wp:attachment":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/media?parent=1980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/categories?post=1980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/tags?post=1980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}