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Appealing to the lowest common denominator, the lowest hanging fruit, because it is the easy thing to do or the ‘ done thing ‘, is the default going around. But, nothing innovative, relevant, meaningful or exemplary came out because of such mindset.<\/p>\n
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It\u2019s a new world of business. So, isn\u2019t it time to ring out the old and bring in the new? A <\/em>new mandate has to enter the fray<\/em><\/span>.<\/strong><\/p>\n <\/p>\n Can we shake free of the past? Including(yes definitely) past successes! Can we re imagine an entirely new way of doing business?<\/p>\n <\/p>\n Could we stop using these two traditional phrases<\/em><\/span>( I will tell you why):<\/p>\n <\/p>\n \u201d Push the envelope \u201c<\/em><\/span><\/p>\n \u201d Think outside the box \u201c<\/em><\/span><\/p>\n <\/p>\n The problem with both the above(other than their gross overuse) is:<\/p>\n <\/p>\n Both suggest that there is an intact envelope or a sturdy box from whose known (and identified borders) we can step out from. But remember:<\/p>\n <\/p>\n The envelope is already torn and crumpled..and<\/em><\/span><\/p>\n <\/p>\n The box has been run over by a speeding trailer truck.<\/em><\/span><\/p>\n So, the task at hand is to: Think \u201cWeird\u201c<\/em><\/span>, however weird it may sound..be wired<\/em><\/span> for it!<\/p>\n <\/p>\n (Re)think \u201d excellence \u201c<\/em><\/span><\/p>\n Re-Imagine \u201d leadership \u201c<\/em><\/span><\/p>\n <\/p>\n Get strange. Did you know that the No 1 source of innovation is \u2018 pissed off \u2018 people ?<\/em><\/span> People who just cannot tolerate the mundane, the silly, the mediocre that is happening around them. That\u2019s the origin of the best innovation<\/em><\/span> you can ever lay your hands on. So, go ahead and seek pissed off people!<\/em><\/span> HR, are you listening?<\/span><\/p>\n <\/p>\n Fire the planners. Hire the freaks.<\/em><\/span><\/p>\n <\/p>\n An \u201cexcessive cult of the consumer<\/em><\/span>\u201c- \u201d customer driven<\/em><\/span>\u201d also means being slave to demographics, market research<\/em> <\/span>and focus groups<\/em><\/span>. So, \u2018listening to customers \u2018 might just be the No 1 sin in marketing<\/em><\/span>.<\/strong>..<\/p>\n <\/p>\n Turn the cliched phrase on its head. \u2018The customer is always right\u2018 <\/em>to<\/span> \u2018 The customer is always late \u2018<\/em><\/span><\/p>\n <\/p>\n Who wanted Post It<\/em><\/span> Notes? Nobody for a dozen years till 3M <\/span><\/em>\u2018 wrote \u2018 history and we still keep \u2018posting\u2019.<\/p>\n <\/p>\n Who wanted Fax Machines<\/em><\/span>? Nobody for the longest time till a \u2018 critical mass<\/em><\/span> \u2018 of users came along.<\/p>\n <\/p>\n Who wanted CDs<\/em><\/span>? Nobody or at least none of us who had just been through the transformation from phonograph records to tapes. Then the kids started using CDs and the awesome quality of sound made us go Ka-boom!<\/p>\n <\/p>\n In the words of Doug Atkin<\/em><\/span>, a partner at Merkley Newman Harty<\/em><\/span>: \u201d These days you can\u2019t succeed as a company if you are consumer led<\/em><\/span>-because in a world of constant change, consumers can\u2019t anticipate the next big thing<\/em>. Companies should be idea-led<\/em><\/span> and consumer-informed<\/em><\/span>\u201d.<\/p>\n <\/p>\n It\u2019s time to re-imagine. At ISD Global<\/strong><\/a><\/span> we are constantly trying to be as future ready as possible, driven by the weird, motivated by the untried and fuelled by no fear. To generate ideas <\/em><\/span>that can transform businesses and thereby quality of human life.<\/p>\n <\/p>\n Your time starts now. The clock is ticking!<\/p>\n <\/p>\n ENDS<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" Probably we just did. With the above caption! It’s tempting to be ” all things to all people “. That’s also the graveyard for all your uniqueness, sadly. Appealing to the lowest common denominator, the lowest hanging fruit, because it is the easy thing to do or the ‘ done thing ‘, … Continue reading “Yes: Dare To Piss Off People”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1921","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts\/1921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/comments?post=1921"}],"version-history":[{"count":2,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts\/1921\/revisions"}],"predecessor-version":[{"id":1924,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts\/1921\/revisions\/1924"}],"wp:attachment":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/media?parent=1921"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/categories?post=1921"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/tags?post=1921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/www.sureshdinakaran.com\/blog\/wp-content\/uploads\/2025\/02\/PISS-PEOPLE-OFF.jpg\")
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