{"id":1810,"date":"2024-12-30T15:57:04","date_gmt":"2024-12-30T11:57:04","guid":{"rendered":"https:\/\/www.sureshdinakaran.com\/blog\/?p=1810"},"modified":"2024-12-30T15:57:18","modified_gmt":"2024-12-30T11:57:18","slug":"emotions-precede-choice","status":"publish","type":"post","link":"https:\/\/www.sureshdinakaran.com\/blog\/2024\/12\/30\/emotions-precede-choice\/","title":{"rendered":"Emotions precede choice!"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\u201c Emotional choice theory posits that individual-level decision-making is shaped in significant ways by the interplay between people\u2019s norms, emotions, and identities. While norms and identities are important long-term factors in the decision process, emotions function as short-term, essential motivators for change \u201c.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1811\" src=\"https:\/\/www.sureshdinakaran.com\/blog\/wp-content\/uploads\/2024\/12\/Keynote-Presentation-at-KT-Tribe-Conference-Slide-13.pdf_page-0001.jpg\" alt=\"\" width=\"1890\" height=\"1240\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>The common perception is that we think that our decisions are guided purely by logic and rationality, but our emotions always play a role in our good decision making process. So, cherish your own emotions and never undervalue them.<\/p>\n<p>&nbsp;<\/p>\n<p>You can access this link if you are keen to understand more about <a href=\"https:\/\/www.brandknewmag.com\/sigal-barsade-the-power-of-emotions\/\">The Power of Emotions <\/a><\/p>\n<p>&nbsp;<\/p>\n<p>This link offers a short clip on <a href=\"https:\/\/www.brandknewmag.com\/where-is-the-love-injecting-emotions-back-into-marketing\/\">how to inject emotions into your marketing<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u201c Emotional choice theory posits that individual-level decision-making is shaped in significant ways by the interplay between people\u2019s norms, emotions, and identities. While norms and identities are important long-term factors in the decision process, emotions function as short-term, essential motivators for change \u201c. &nbsp; The common perception is that we think that our decisions &hellip; <a href=\"https:\/\/www.sureshdinakaran.com\/blog\/2024\/12\/30\/emotions-precede-choice\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Emotions precede choice!&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1810","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts\/1810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/comments?post=1810"}],"version-history":[{"count":1,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts\/1810\/revisions"}],"predecessor-version":[{"id":1812,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts\/1810\/revisions\/1812"}],"wp:attachment":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/media?parent=1810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/categories?post=1810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/tags?post=1810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}