{"id":1810,"date":"2024-12-30T15:57:04","date_gmt":"2024-12-30T11:57:04","guid":{"rendered":"https:\/\/www.sureshdinakaran.com\/blog\/?p=1810"},"modified":"2024-12-30T15:57:18","modified_gmt":"2024-12-30T11:57:18","slug":"emotions-precede-choice","status":"publish","type":"post","link":"https:\/\/www.sureshdinakaran.com\/blog\/2024\/12\/30\/emotions-precede-choice\/","title":{"rendered":"Emotions precede choice!"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\u201c Emotional choice theory posits that individual-level decision-making is shaped in significant ways by the interplay between people\u2019s norms, emotions, and identities. While norms and identities are important long-term factors in the decision process, emotions function as short-term, essential motivators for change \u201c.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1811\" src=\"https:\/\/www.sureshdinakaran.com\/blog\/wp-content\/uploads\/2024\/12\/Keynote-Presentation-at-KT-Tribe-Conference-Slide-13.pdf_page-0001.jpg\" alt=\"\" width=\"1890\" height=\"1240\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>The common perception is that we think that our decisions are guided purely by logic and rationality, but our emotions always play a role in our good decision making process. So, cherish your own emotions and never undervalue them.<\/p>\n<p>&nbsp;<\/p>\n<p>You can access this link if you are keen to understand more about <a href=\"https:\/\/www.brandknewmag.com\/sigal-barsade-the-power-of-emotions\/\">The Power of Emotions <\/a><\/p>\n<p>&nbsp;<\/p>\n<p>This link offers a short clip on <a href=\"https:\/\/www.brandknewmag.com\/where-is-the-love-injecting-emotions-back-into-marketing\/\">how to inject emotions into your marketing<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u201c Emotional choice theory posits that individual-level decision-making is shaped in significant ways by the interplay between people\u2019s norms, emotions, and identities. While norms and identities are important long-term factors in the decision process, emotions function as short-term, essential motivators for change \u201c. &nbsp; The common perception is that we think that our decisions &hellip; <a href=\"https:\/\/www.sureshdinakaran.com\/blog\/2024\/12\/30\/emotions-precede-choice\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Emotions precede choice!&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1810","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u201c Emotional choice theory posits that individual-level decision-making is shaped in significant ways by the interplay between people\u2019s norms, emotions, and identities. 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The common perception is that we think that our decisions\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Suresh Dinakaran\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.sureshdinakaran.com\/blog\/2024\/12\/30\/emotions-precede-choice\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.1.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_GB\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Suresh Dinakaran&#039;s Blog - Distilled, actionable insights on branding, innovation, creativity, leadership, soul enhancement, marketing, advertising and design thinking\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Emotions precede choice! - Suresh Dinakaran&#039;s Blog\" \/>\n\t\t<meta property=\"og:description\" content=\"\u201c Emotional choice theory posits that individual-level decision-making is shaped in significant ways by the interplay between people\u2019s norms, emotions, and identities. 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