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All this burden of getting attention comes at a cost. Cheaper is not better. Obsolescence. Badly designed products. Undercutting by the competitor means taking the shortcut- read going cheaper( the inevitable race to the bottom<\/em><\/span><\/a>). Most stakeholders in the game have already surrendered their self-respect and self-esteem and the quintessential never ending pursuit is that of getting attention. At any or all costs.<\/p>\n <\/p>\n Once reputed media outlets now shamelessly and diligently toe the ‘ if it bleeds, it leads<\/em><\/span><\/a> ‘ narrative, e-commerce and click bait are best allies and partners in crime, and deep discounting and never before offers remain suspect.<\/p>\n All this said, the encouraging news is that there is a very viable alternative. A chance to work up the ladder to the top. The ground up model. A race to the top<\/em><\/span>. Of creating products and services that are so good that people talk about it( as it is remarkable<\/em><\/span>) and influence others to come on board, crafting authentic and relevant messages that are tailored to inspire your audience( not all and sundry, no ‘spray and pray<\/em><\/span><\/a>‘) who look forward to receive them( because you are concerned and care for your MVA- the Minimum Viable Audience<\/em><\/span><\/a>).<\/p>\n <\/p>\n People who know this craft will define it as marketing<\/a>.<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" The most desired resource ( fast becoming even scarcer) is attention. And there is a furious race going on to attract (even steal) attention. ” Everything Must Go “, ” Last Day “, Right Now “, ” Never Again ” , ” Last Chance of A Lifetime “, are clarion calls where your attention … Continue reading “A ‘race to the top’ anyone?”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1559","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts\/1559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/comments?post=1559"}],"version-history":[{"count":2,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts\/1559\/revisions"}],"predecessor-version":[{"id":1564,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts\/1559\/revisions\/1564"}],"wp:attachment":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/media?parent=1559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/categories?post=1559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/tags?post=1559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/www.sureshdinakaran.com\/blog\/wp-content\/uploads\/2024\/06\/Attention-Piece.jpg\")
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