{"id":1559,"date":"2024-06-05T11:13:34","date_gmt":"2024-06-05T07:13:34","guid":{"rendered":"https:\/\/www.sureshdinakaran.com\/blog\/?p=1559"},"modified":"2024-06-05T11:56:51","modified_gmt":"2024-06-05T07:56:51","slug":"a-race-to-the-top-anyone","status":"publish","type":"post","link":"https:\/\/www.sureshdinakaran.com\/blog\/2024\/06\/05\/a-race-to-the-top-anyone\/","title":{"rendered":"A ‘race to the top’ anyone?"},"content":{"rendered":"

 <\/p>\n

The most desired resource ( fast becoming even scarcer) is attention<\/em><\/span>. And there is a furious race going on to attract (even steal) attention. ” Everything Must Go “, ” Last Day “, Right Now “, ” Never Again ” , ” Last Chance of A Lifetime “, are clarion calls where your attention is expected to be traded off for the seemingly ‘ manna from heaven<\/em> <\/span>‘ that you do not want to miss out on. Needless to add, it is a race to the bottom<\/em><\/span>.<\/p>\n

\"\"<\/p>\n

All this burden of getting attention comes at a cost. Cheaper is not better. Obsolescence. Badly designed products. Undercutting by the competitor means taking the shortcut- read going cheaper( the inevitable race to the bottom<\/em><\/span><\/a>). Most stakeholders in the game have already surrendered their self-respect and self-esteem and the quintessential never ending pursuit is that of getting attention. At any or all costs.<\/p>\n

 <\/p>\n

Once reputed media outlets now shamelessly and diligently toe the ‘ if it bleeds, it leads<\/em><\/span><\/a> ‘ narrative, e-commerce and click bait are best allies and partners in crime, and deep discounting and never before offers remain suspect.<\/p>\n

\"\"<\/p>\n

All this said, the encouraging news is that there is a very viable alternative. A chance to work up the ladder to the top. The ground up model. A race to the top<\/em><\/span>. Of creating products and services that are so good that people talk about it( as it is remarkable<\/em><\/span>) and influence others to come on board, crafting authentic and relevant messages that are tailored to inspire your audience( not all and sundry, no ‘spray and pray<\/em><\/span><\/a>‘) who look forward to receive them( because you are concerned and care for your MVA- the Minimum Viable Audience<\/em><\/span><\/a>).<\/p>\n

 <\/p>\n

People who know this craft will define it as marketing<\/a>.<\/p>\n

\"\"<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

  The most desired resource ( fast becoming even scarcer) is attention. And there is a furious race going on to attract (even steal) attention. ” Everything Must Go “, ” Last Day “, Right Now “, ” Never Again ” , ” Last Chance of A Lifetime “, are clarion calls where your attention … Continue reading “A ‘race to the top’ anyone?”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1559","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t