{"id":1132,"date":"2023-12-27T07:32:55","date_gmt":"2023-12-27T03:32:55","guid":{"rendered":"https:\/\/www.sureshdinakaran.com\/blog\/?p=1132"},"modified":"2023-12-27T07:32:55","modified_gmt":"2023-12-27T03:32:55","slug":"crystal-ball-gazing-into-the-future-of-marketing","status":"publish","type":"post","link":"https:\/\/www.sureshdinakaran.com\/blog\/2023\/12\/27\/crystal-ball-gazing-into-the-future-of-marketing\/","title":{"rendered":"Crystal ball gazing into the future of marketing"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p class=\"p1\"><span style=\"color: #ff0000;\"><em>THE <span class=\"s1\">BIG QUESTION <\/span>IS THIS<\/em><\/span><span class=\"Apple-converted-space\"> &#8211; <\/span>In a world made numb by digital noise, what can any business or brand do to make itself relevant again?<span class=\"Apple-converted-space\">\u00a0<\/span>Why should anyone care?<\/p>\n<p>&nbsp;<\/p>\n<p>Yes, I know the caption of this blog sounds audacious. Especially considering the speed, dynamism and unpredictability that surrounds us at all times. So, if you see this is hazarding a guess, you are spot on. Sticking my neck out, nonethless, and it is that time of the year where everyone is empowered to make predictions and forecasts. Here goes.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>One of the strongest aspects of the future of marketing is something that we can easily borrow from the past viz <span style=\"color: #ff0000;\"><em>the need for a solid product or service<\/em><\/span>. That is a given. <em><span style=\"color: #ff0000;\">Blue Ocean<\/span><\/em> or <span style=\"color: #ff0000;\"><em>Green Swan<\/em><\/span> can be your strategy picks while doing so.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>It may sound contrarian but the conventional rote method of finding customers for your product or service will need to be relooked at. The better way would be to <span style=\"color: #ff0000;\"><em>find products or services or solutions for your customers<\/em><\/span>. You are welcome to see a detailed rant on this in the video on this link <a href=\"https:\/\/www.brandknewmag.com\/dont-find-customers-for-your-products-find-products-for-your-customers\/\">https:\/\/www.brandknewmag.com\/dont-find-customers-for-your-products-find-products-for-your-customers\/\u00a0<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<p class=\"p1\"><span style=\"color: #ff0000;\"><em>ARE YOU WORTH A<\/em> <span class=\"s1\">SPECIAL TRIP<\/span>?<\/span><span class=\"Apple-converted-space\">\u00a0<\/span>It\u2019s an era of <span style=\"color: #ff0000;\"><em>Online upending<\/em><\/span><span class=\"Apple-converted-space\"> &#8211; Now that more and more is ordered online or experienced online, the only trips that we take are <span style=\"color: #ff0000;\"><em>special trips<\/em><\/span>. <\/span>If your brand | service or your place isn\u2019t worth a special trip, it\u2019s unlikely that the customer would be coming by any time soon!<\/p>\n<\/li>\n<li>\n<p class=\"p1\"><span style=\"color: #ff0000;\"><em>WE ARE ALL NO<span class=\"s1\">MAD<\/span>S HERE<\/em><\/span>. The best ideas come from outside your core vertical<span class=\"Apple-converted-space\"> &#8211; something that we can define as &#8216;<span style=\"color: #ff0000;\"><em>a<\/em><\/span><\/span><span class=\"s1\"><span style=\"color: #ff0000;\"><em>nalogous inspiration&#8217;<\/em><\/span>. <\/span><span style=\"color: #ff0000;\"><em>To <span class=\"s1\">transform <\/span>your industry, <\/em><\/span><span class=\"s1\"><span style=\"color: #ff0000;\"><em>look at someone else\u2019s<\/em><\/span>. We would have thought that <span style=\"color: #ff0000;\"><em>Hilton<\/em><\/span> or <span style=\"color: #ff0000;\"><em>IHG<\/em><\/span> or <span style=\"color: #ff0000;\"><em>Marriott<\/em><\/span> would have lunched <span style=\"color: #ff0000;\"><em>AirbNB<\/em><\/span> or that <span style=\"color: #ff0000;\"><em>Spotify<\/em><\/span> or an <span style=\"color: #ff0000;\"><em>ITunes<\/em><\/span> would have been created by <span style=\"color: #ff0000;\"><em>HMV<\/em><\/span> or subscription would have remained the prerogative of media platforms- cars have been offered on subscription by <span style=\"color: #ff0000;\"><em>Volvo<\/em><\/span> for the past few years and the trend will continue.<\/span><\/p>\n<\/li>\n<li>\n<p class=\"p1\"><span style=\"color: #ff0000;\"><em><span class=\"s1\">CREATIVITY <\/span>IS <\/em><\/span><span class=\"s1\"><span style=\"color: #ff0000;\"><em>FUTURE PROOF<\/em><\/span><span class=\"Apple-converted-space\"> &#8211; Creativity is human, it is global, it is technology-agnostic, it doesn&#8217;t discriminate. From people working at the bleeding edge of their fields to those others who bring humanity to technology and industry. The call to action in times to come will be for creatives to take control of our tomorrow. It <span style=\"color: #ff0000;\"><em>h<\/em><\/span><\/span><\/span><span style=\"color: #ff0000;\"><em>elps <span class=\"s1\">recapture <\/span>the feeling of <span class=\"s1\">optimism<\/span>, not fear for the <\/em><\/span><span class=\"s1\"><span style=\"color: #ff0000;\"><em>future. <\/em><\/span>Because in the hands of creatives, we potentially have a future that is bright, progressive, diverse and equitable.<\/span><\/p>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<p class=\"p1\"><em><span style=\"color: #ff0000;\"><span class=\"s1\">CAUTION: <\/span>THE <span class=\"s1\">VALUE OF MARKETING IS NOT WHERE YOU HAVE BEEN TOLD IT IS<span class=\"Apple-converted-space\"> &#8211; <\/span><\/span><\/span><\/em><span class=\"s1\">Marketing isn\u2019t the act of getting people to buy what you\u2019re paid to sell them<span class=\"Apple-converted-space\"> . <\/span><\/span>Time to reconsider your tired email lists, sneaky retargeting and costly pre-roll ads<span class=\"Apple-converted-space\"> &#8211;<\/span>Instead, reach for <span class=\"s1\">next-generation experiences <\/span>that <span class=\"s1\">touch people\u2019s hearts <\/span>and <span class=\"s1\">move their minds<span class=\"Apple-converted-space\">. <\/span><\/span><span style=\"color: #ff0000;\"><em>Give your audience <span class=\"s1\">genuine human emotions<\/span><\/em><\/span>: goosebumps \u2014 quicken pulses, and they\u2019ll never forget you.<\/p>\n<\/li>\n<li>Leading in from the above point- <span style=\"color: #ff0000;\"><em>AI driven content and experiences<\/em><\/span> will play a significant role in the times to come. The sheer speed and accuracy with which content can be curated, created, aggregated and articulated using AI while keeping personalisation in view will be manna for heaven for marketers and brand owners. It will also align beautifully with an economy that is migrating from ownership to usership at a furious clip.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>The<em><span style=\"color: #ff0000;\"> Metaverse<\/span><\/em> and such other new ecosystems to have fun- From the Physical, Digital, Phygital and now the meta will offer inspiration to consumers and brands to explore, experiment and deliver | receive great experiences. Avatars that are either homogenous to existing real life personas or completely heterogenous to it will be the order of the day creating a zeitgeist of awe, surprise and the unexpected. The meta will offer the right crutch to address the opportunity as the brain remembers what it least expects, it will be able to deliver the unexpected and create lasting memories.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Yours truly or the <span style=\"color: #ff0000;\"><em>personal brand<\/em><\/span> will become the heroines and heroes in the times to come. Augmented and validated by consistency, authenticity and relatability across platforms be it mainstream, digital, phygital or the meta. So, build and they should come.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<p class=\"p1\"><em><span style=\"color: #ff0000;\"><span class=\"s1\">THE CASTING <\/span>OUCH<\/span><\/em><span class=\"Apple-converted-space\"> &#8211; <\/span><span class=\"s1\">Your <span style=\"color: #ff0000;\"><em>audience<\/em><\/span> is|will be the hero. Let\u2019s call them AWEdience!<span class=\"Apple-converted-space\"> \u00a0<\/span><\/span>You are only the sidekick<span class=\"Apple-converted-space\">.\u00a0<\/span>They want to know how you can help them (<span style=\"color: #ff0000;\"><em>WIIFM<\/em><\/span>-WHAT&#8217;s IN IT FOR THEM?)..<span class=\"Apple-converted-space\">\u00a0<\/span><span class=\"s2\"><del>NOT how great you are<\/del>!<\/span><\/p>\n<\/li>\n<li><span style=\"color: #ff0000;\"><em>Speed will be a strategy<\/em><\/span>: Organisations and brands that are leaden footed will get caught like a deer in the headlights. As boardrooms, debate, analyse and ascertain, there are others who are already walking the talk and engaging with their customers. Agility and speed in thinking , planning &amp; executing will serve brands and organisations well.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>These were some of the aspects of marketing that most interests me going forward. Happy to hear your thoughts. Thank you.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>ENDS<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; THE BIG QUESTION IS THIS &#8211; In a world made numb by digital noise, what can any business or brand do to make itself relevant again?\u00a0Why should anyone care? &nbsp; Yes, I know the caption of this blog sounds audacious. Especially considering the speed, dynamism and unpredictability that surrounds us at all times. So, &hellip; <a href=\"https:\/\/www.sureshdinakaran.com\/blog\/2023\/12\/27\/crystal-ball-gazing-into-the-future-of-marketing\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Crystal ball gazing into the future of marketing&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1132","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts\/1132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/comments?post=1132"}],"version-history":[{"count":1,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts\/1132\/revisions"}],"predecessor-version":[{"id":1133,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/posts\/1132\/revisions\/1133"}],"wp:attachment":[{"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/media?parent=1132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/categories?post=1132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sureshdinakaran.com\/blog\/wp-json\/wp\/v2\/tags?post=1132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}