I have been at the crossroads the past few weeks wondering what is the biggest marketing con job in the past few decades. After careful distilling, zeroed in on these three:-
Red Wine: With all of it’s anti oxidant properties spiel, filled enough guilt to ensure your heart reaches out to it. As for me, not so much the Cabernet Sauvignon and Syrah. I prefer Red Wine of the Neil Diamond variety.
Dhanteras: The compelling quest amongst many of us Indians for heavy metal- read ‘ jewellery ‘. The DAY to MUST buy, or else all sanctity will break loose. To me, if it’s heavy metal, give me Iron Maiden or Jethro Tull or Scorpion, any day.My Doors are open.
Valentine’s Day: 1 Day in the year when we get a Notification to drop everything else and express love.A reminder that there is a remainder. Do you see RED with this? What happened the other 364 Days? In an always on world, shouldn’t love be always on?
Take your pick. Or if you are piqued, feel free to disagree.
Just as I finish writing this post my good friend Goswami called from Calcutta wishing Happy Ballantine’s Day! Did not want to dampen his spirit and tell him that my taste lies elsewhere!